“A station has been filling the hole in the year since it was acquired by the fast hand.”
From “nobody cares” to “loving and adding”, station A finally saw the signs of turning over.
Recently, AcFun Barrage Video Network (hereinafter referred to as Station A) released the Super UP Master Support Program, and will award 5.7 billion resource rewards and support outstanding UP owners in the coming year. The rewards obtained in the UP main station are all owned by the UP owner after deducting the operating costs. The original video standard is met, and the effective broadcast volume is greater than 500 to enjoy the traffic sharing plan.
B stood last year also launched the UP main rewards program, when a single original manuscript reaches 1000 broadcasts, you can get incentive income.
Learn to use the real gold to motivate the UP master like the B station. Today, the A station has more confidence.
Technology, capital, and traffic, these were the weaknesses of Station A. Now with the blessing of the fast-handed, Station A gradually has armor. From the purchase of the drama, to the launch of the new UP main incentive list “list” and the reward function “peach plan”, then to the access to the fast-track advertising resources and business models and provide the contract UP Lord, station A gets more and more resources from fast hands.
And more than a year ago, Station A was still in deep troubles such as arrears of wages, copyright disputes, UP departures, and user loss. The new person in charge of station A, Wen Wei, said, “We have seen these very serious problems, but as A station enters the fast-hand system, the first thing we did It is to avoid this serious level of accident recurrence.”
Today, stepping on the fast-handed “seeking change” point, station A has a new hope.
A station “resurrection”
In the past year, the business of Fast Hand and Station A is still relatively independent, but the fast-handed also did a lot of “repairing” work for Station A, including connecting technology and products to Station A and improving the latter. The underlying architecture, optimized operations team, etc. In the words of Wen Shu, has been in the fast-handed acquisition year, station A has been “filling the hole.” Today, the A station and the fast hand have more business synergies, and the quick station provides more funds and traffic support to the A station. The A station starts to work, and the connection between the two becomes more closely.
The change is first reflected in the copyright purchase, and the A station indicates that the cost of this part will be the previous quarter.Double or even double. However, the A station does not intend to spend a lot of money to bid for the head copyright, the procurement strategy is still to attract non-coincident people through different types of drama.
Content is always at the heart of the video platform. In addition to copyright procurement, Station A also works in OGC (professional production content), PGC, UGC, etc., UGC is more focused.
At the B station, UGC content is also the focus. According to the 2019 Q1 financial report released by the B station, its monthly users have achieved 100 million, and the daily users have exceeded 30 million. Chen Rui, Chairman and CEO of Station B, said that this was mainly due to the high-quality content created by UP and the high-quality content in the fields of live broadcasting and comics.
In order to maintain the UP main, the B station began to commercialize the UP main business as a development focus, stimulating the support plan, and introducing the UP into the Amoy. What the A station is currently doing is to call back the lost UP master. On the one hand, for the new signing UP master to take 20% of the tilt flow, which means that even the new UP master from the outbound is not difficult from scratch. On the other hand, incentives for traffic splitting are given to all UP hosts. In a situation where the community atmosphere is not mature enough, it is more effective to use real money than to call for power generation.
The fast-handed resources are currently the biggest advantage of Station A. The UP main player in the second hand has not only the diversion of the fast-handed short video platform, but also the real-time delivery of goods and live broadcasts. The inventory of the quick-handed single-platform platform will also be provided to the signing UP owner.
Unlike the obscurity of a year ago, the data of Station A began to increase significantly in June this year, due to the preparation of related activities in advance for the summer, the launch of the new line in July, and the opening of some traffic. Wait. “When you do your best, you will also consider whether to bring the A station,” Wen said.
Compared with the same period of last year, in July of this year, the number of UP mains in video stations increased by 45%, the total number of daily barrages increased by 55%, the total number of rewards at station A increased by 88%, and the number of UP main fans Increased by 128%.
However, from the point of view of station A itself, its hematopoietic capacity is still lacking. The same as the video barrage website, the main revenue of station B comes from the game, and its exclusive agent “Destiny – Crown Position” has contributed nearly 60% of revenue to station B in the past. The game “Cash Tree” can share the high cost of copyright purchase, which is why the video platform such as iQiyi is playing on the game.
A station currently has no stable source of revenue, and blood transfusions and subsidies are temporary. Wen Hao said that perhaps A will only consider commercialization after 70% of the construction of the content ecology is completed. It is expected that the plan will be realized at the end of this year or early next year. In addition to relying on the fast platform,It will also adopt a general revenue model for video sites such as membership payments.
But this is not easy, the B station is still losing money, and the iQiyi long video website burned more than ten years ago before the member mode runs. Good, the station A catches up with the fast-changing “seeking change” node, the second element will become the vertical category of the fast-handed development in the second half of 2019, which is also the bonus that the station must seize. period.
Quicker “seeking change”
In the portrait of fast-acting users, games and secondary users account for a large proportion, , so these two fields have naturally become the focus of the fast-paced development.
According to the data mentioned by Ma Hongbin, the senior vice president of fast hands, at the ChinaJoy conference this year, the fast-hand platform has more than 40 million core active users, and nearly 400 animation IPs have settled in. In terms of games, the number of active users on the live game has reached 35 million, which is more than the live broadcast platform of betta, tiger teeth and so on. According to QuestMobile data, as of June 5, 2019, the daily live number of betta is 15 million, and the daily number of tiger teeth is 11 million. That is to say, the daily livelihood of the two is still not fast.
For those who want to sprint 300 million DAU and achieve 15 billion new marketing business goals before the Spring Festival in 2020, priority is given to selecting a user-based segment for commercialization Obviously it is the best choice.
A station is more of a secondary element for the fast-handed, and the A-station helps to quickly understand the circled portraits of younger groups. The content aggregation platform and the secondary meta-barrage video website are integrated, and the resulting chemical reactions also help to replicate to other verticals.
According to the “2018 China Animation Industry Research Report” released by iResearch at the beginning of the year, the size of China’s pan-quaternary users in China is nearly 350 million in 2018, and the scale of online animation users has reached more than 200 million. huge.
More users mean more room for liquidity, and iResearch predicts that the singapore industry will usher in a market scale of 600 billion yuan in 2020. The content platform can be realized by relying on the aggregation ability of IP copyright. The social platform can enhance user stickiness according to topic discussion and offline activities, and the formed fan base also helps to pay for derivatives.
The sucking effect of the second-party game release of station B has been shownNow. In addition, B station’s 2019 Q1 financial report shows that the second-generation e-commerce ticketing platform member purchase sales performance is also growing at a high speed, e-commerce and other businesses in the first quarter revenue reached 96 million, an increase of 621%.
This is also the main reason why the byte hopping investment is watching comics and acquiring half-dimensional. The second-yuan track is getting crowded.
In addition, for fast hands, supporting the acquisition of Station A also means the layout of long videos. The future A station will invest in long video content, and will also carry out joint self-made, which will help the fast-cutting into the long video field, and have a weight that competes with the headline.
Zhang Yiming, who wants to compete for the user’s duration, needs a long video, and the headline of the watermelon video has already produced many works in the production of the drama. The quality of long video helps to differentiate, consolidate the user’s moat and enhance the stickiness of users and platforms. At the same time, long video patches and mid-stream ads have more room for realization. In the case of becoming “long”, both fast hands and vibrato are carefully testing, and short videos are gradually open from a few minutes to ten minutes.
On the one hand, fast hands are constantly cutting into the field of secondary elements, and on the other hand, secondary enterprises do not want to miss the short-sighted traffic pool. The influx of new players will help the quicker to further expand this vertical category, where the role of fast hands is content guidance and traffic support. In April of this year, two secondary IPs, such as “One Zen Monk” and “Sprout Bear”, were first virtualized live on the fast hand. Recently, the fast-player also launched the avatar function in product iteration.
The second element became a huge chip on the road to quick change, and the fast hand became an important catcher for the return of the A station.