Hesitate to lose? Editor’s note: This article is from ”
future car Daily “(micro-channel public number ID: auto-time), Author: Ding unique.
Toyota Akio
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At the moment, almost all traditional car companies are planning the transformation of electrification. Volkswagen, Audi, BMW, Daimler and other fuel car giants are becoming more active, “spending money” to lay out a ticket to enter the future market.
But Akio Toyoda, the head of Toyota, seems very dissatisfied with this.
According to the Wall Street Journal, on December 17, local time, at the year-end press conference of the Japan Automobile Manufacturers Association, Akio Toyoda, as the president, publicly criticized that electric vehicles were being overhyped and “not very helpful to the environment.” , The more electric cars produced, the more serious the carbon dioxide emission problem.”
As soon as Akio Toyoda’s remarks came out, it caused a lot of discussion.
On December 21, Xiaopeng Motors CEO He Xiaopeng reposted a related article on Weibo, saying that he remembered the story of Microsoft’s acquisition of Nokia, and the implication was to compare Toyota to Nokia. There have been discussions in the industry about whether traditional car companies will be subverted like Nokia. The mainstream view is that if traditional car companies do not make changes, they will be eliminated by surging new forces.
Source: He Xiaopeng Weibo screenshot
Why does Akio Toyoda slander electric cars? Will Toyota become the “Nokia of the automotive industry”?
“If burning is banned hastily, the auto industry will collapse”
According to Toyoda, the advocates of electric vehicles have not considered the carbon emissions and transformation costs of the power generation process.
For example, he said that currently Japan mainly relies on coal and natural gas to generate electricity. If all cars are converted to electric drive, there will be a power shortage in summer in Japan. In addition, he also stated that the infrastructure required for the full transformation of electric vehicles will cost Japan 14 trillion to 37 trillion yen (approximately RMB 0.88 trillion to 2.34 trillion).
Toyota Akio’s statement made a positive response to Japan’s possible “burning ban”.
In early December, according to the Nikkei report, the Ministry of Economy, Trade and Industry of Japan is considering stopping the sale of new gasoline vehicles around 2035. In the future, all new car sales in Japan will be converted to hybrid vehicles and pure electric vehicles and other electric vehicles. This move will help substantially reduce the carbon dioxide emissions of automobiles to complete the government’s goal of achieving zero greenhouse gas emissions by 2050.
As the president of the Japan Automobile Manufacturers Association, Akio Toyoda expressed concern about the consequences of the Japanese government’s mandatory “burning ban”. “If Japan bans gasoline-powered cars too hastily, the current business model of the auto industry will collapse, causing millions of people to lose their jobs.”
Perhaps due to constant pressure from the auto industry, the Japanese government has not yet issued any official statement. Officials from the Ministry of Economy, Trade and Industry of Japan also said that no decision has been made on the future of gasoline vehicles.
Toyota Akio, who has always been low-key and calm, has frequently made sharp remarks in public recently.
In November this year, Akio Toyoda directly diss Tesla, “The difference between us and Tesla is that Toyota has sold more than 100 million cars worldwide, and Tesla has not.”
“Tesla claims that their recipes will be the standard in the future, but Toyota has a real kitchen and chef.” Toyoda said, “They (Tesla) did not really make anything delicious Food-people are just buying recipes, but we have a complete menu for customers to choose from.”
As one of the representatives of traditional automakers, Toyota has long occupied the throne of the world’s first car company by market value before June this year, but now it’sTesla, the “leader” in the field of electric vehicles.
As of press time, Tesla’s stock price has soared to US$695, a record high, with a market value of US$658.791 billion, surpassing those of Volkswagen, Toyota, Nissan, Hyundai, General Motors, Ford, Honda, Fiat Chrysler and Peugeot The combined market value of the nine major automakers in the world has reached 2.66 times that of Toyota.
The value of Tesla CEO Elon Musk has also soared. According to the Bloomberg Billionaires Index, Musk’s net worth reached 167 billion US dollars, ranking second in the world, second only to Amazon CEO Jeff Bezos.
Musk and Toyoda Akio Source: Electrek
Hesitate to lose?
Tesla’s surpassing of the market value of traditional car companies is just a microcosm. All traditional fuel vehicle giants regard electrification as a clear direction for future development.
In November this year, the Volkswagen Group announced that it would increase its investment in electric vehicles, autonomous driving and related future technologies to approximately 73 billion euros; in December, Audi announced that it would invest approximately 35 billion euros from 2021 to 2025. Promote its transformation into a networked and sustainable high-end travel service provider; Daimler, the parent company of Mercedes-Benz, also announced that it will spend 70 billion euros in key investments in “electrification and mobility” from 2021 to 2025. Digitizing”.
Pure electric vehicles are the future that most giants are betting on. The representative of the luxury car camp, BBA, has recently launched a dedicated platform for pure electric vehicles, betting on the transformation of electrification; Hyundai Motor also launched an electric vehicle dedicated platform “E-GMP” this month.
In comparison, Toyota’s entry into the electrification transition is not too late, but its route is conservative, and it swings between the three technical routes of hybrid, pure electric and hydrogen energy. In 2016, Toyota Motor established the EV (Pure Electric Vehicle) Business Planning Department, and Akio Toyoda personally took command, but until December this year