Young people open a bookstore in the end what the chart, we and three store owner chatted
Editor’s note: This article is from the micro-channel public number “DT Institute of Human” (ID: dt-hub), Author: director.
There is a “I want to open a bookstore” group on Douban, with more than 30,000 people, constantly updating, sharing ideas for opening a bookstore, seeking advice on opening a bookstore, and finding a bookstore partner. Occasionally someone publishes a successful store opening post, and they will always get more appreciation.
Opening a bookstore is still one of the ideal careers that contemporary young people want to do most. In the “2020 Young People’s Ideal Job Report” of DT Finance, most people think that the ideal job is “open your own shop.” This year’s “Small Store Economic Vitality Report” also showed that 71% of people aged 18-50 have plans to open a store in the future, and bookstores rank second.
But the cruel reality is that from 2004 to 2014, nearly 50% of physical bookstores nationwide closed down; in 2019, physical bookstore sales fell 7.68%, and online sales increased 24.7%.
This year around Christmas, the “Lifestyle Bookstore Benchmark” Tsutaya Bookstore and Dujiaoyu Store, known as the “Circular Shop” that began selling second-hand clothes, opened in Shanghai. Physical bookstores have not been favored for many years, and most of them have been built into “lifestyle” and “complex cultural spaces”. Compared with selling books, they are selling coffee, cultural and creative symbols. Opening a traditional bookstore will always be viewed by people with “feelings” and “persistence”. When a commercial behavior has been tacitly identified as a market loser, why do people jump into the “pit”?
Some young people who quit their jobs and opened bookstores, some keep trying to explore new ways of physical stores; some stick to the “ordinary”, manage retro, insist on attracting people with books.
From them, we have seen the multiple roles of a small shop: a commune that uses the oldest algorithm to find like-minded people, a refuge for healing pain, a private plot that refuses to completely compromise, and a new way to realize commercial value .
Stay Light Bookstore
#投资300,000+ #Loss #Guangzhou
Zhanzhuan is a hapless one. On Christmas Eve in 2019, the Lamplight Bookstore opened in a building in the Republic of China in Yuexiu, Guangzhou. The epidemic arrived within a few days. The store opened in March, and the street was renovated and repaired. The floor tiles had to be opened and remade, which seriously affected the passenger flow.
A few days later, the person in charge of another independent bookstore in Guangzhou, 1200bookshop, came to visit the store and sighed. When she left, she bought three books, which was the only income of the bookstore that day.
A hot pot restaurant facing the street closed again. When it first opened, the specialty restaurant also went to eat once. At that time, I was guessing how long it could last. After all, this location has changed 3 stores this year, and it is also a small store. It’s not easy. There may be people