From the niche to the general public, Doudizhu has now become a household name in casual competitive games. Based on the traditional offline entertainment mode, the competitive world has gradually developed the “JJ Fighting Landlord Champions Cup” into a new benchmark for national e-sports relying on innovative e-sports gameplay.
On December 16, sponsored by the China Audiovisual and Digital Publishing Association, the Game Working Committee of the China Audiovisual and Digital Association, and Chuangmeng Tiandi jointly organized the “2020 China Game Industry “Ten Generations Sub-forum of Game Revolution” was held in Guangzhou.
The topics of this sub-forum include “Reviewing the development history of China’s game industry in the past ten years” and “What are the opportunities and challenges in China’s game ecosystem in the next ten years”. During the forum, guests from well-known game companies and investment institutions in China, as well as leading guests from China Music and Digital Association, expressed their views on the forum.
Fu Qiang, the person in charge of the competitive world event brand, shared the theme of “JJ Fighting Landlords Champions Cup Salute to Ordinary Masters”.
From the niche to the general public, Doudizhu has now become a household name in casual competitive games. Based on the traditional offline entertainment mode, the competitive world has gradually developed the “JJ Fighting Landlord Champions Cup” into a new benchmark for national e-sports relying on innovative e-sports gameplay.
Fu Qiang said that in the past thirteen years, we have done two things. First, we spent ten years gathering the world’s best players, and then three years of e-sports to present the exciting events of Doudizhu’s top-level events. It will take ten years in the future. Pay tribute to every chess player in the 20th year and even longer, and arouse every heart of unremitting pursuit of self-transcendence.
How did the chess and card competition represented by Doudizhu break the circle?
Here is the full text of the speech:
Good afternoon, distinguished guests and colleagues! On behalf of the competitive world, we would like to share with you one of our small projects in e-sports, a very grounded project, Doudizhu, and our experience in the field of flag games and e-sports.
Fighting Landlords is the only card game created by the Chinese themselves
The Internet and chess and card games have a long history and rich content. Fighting Landlords is a leisure and entertainment project that the Chinese people like to hear. But once we add the suffix e-sports after the word Doudizhu, everyone may feel unfamiliar. LandlordHow to engage in e-sports, can you engage in e-sports? Here we first review the history of the World of Competitive Sports for more than ten years of holding the Doudizhu tournament.
Since 2007, Competitive World has emerged from the chess and card game market by relying on the innovative model of competition and the high efficiency of the start-up team. Competitiveness is the company’s genes and core competitiveness. Since 2009, after the formation of a core high-level player group, we have been committed to creating the highest level of Doudizhu tournament in China.
The JJ Fighting Landlords Champions Cup has been held for 12 consecutive years this year. The 12th competition this year is underway. It can be said that it is the only card competition created by the Chinese themselves.
To formulate competition rules and innovate the competition mode, so that the landlord competition has embarked on a standardized and competitive road
In the early days when the landlord competition was not popular enough, our players were often able to perform some wonderful operations that were not even understood from the perspective of the Lord, so our event was called the landlord Olympics by players. This is a historical picture, the scene when the first Landlord Championship in 2009 reached the final.
Since the first event was held in 2009, our events have been meeting with the players every year. In 2011, we cooperated with the State Sports General Administration and the Social Sports Management Center to invite many well-known domestic experts to hold a seminar on the rules of the Doudizhu competition. In the same year, we compiled and published the first domestic Doudizhu competition rules. Embark on the road of standardized management and competitive development.
Speaking of this, some of my colleagues may have a better understanding of landlord and card games, and they would tell me that playing cards is not more than luck, and no one can beat me with good cards. This is correct, we try to be right The original landlord game has undergone a proper transformation, and a game method called “Multi-type Landlord Team Competition” was created. This is the equipment used in some of the multiple-type team competitions designed and produced by us.
The principle is that two teams each have four people, grouped in pairs, sitting on the two tables AB, the two waves of players exchange positions with the same cards and play once each. The difference between the points determines the winner, so that the result of the game is the same Card luck has nothing to do, it is only determined by the tacit understanding of playing skills and cooperation.Realized the transformation of Doudizhu from mass entertainment to intellectual competition.
At the end of 2011, in the third JJ Fighting Landlord Champions Cup competition, the double team competition became a competition event. After that, the team competition attracted more and more fans to participate. They like to show their skills to the fullest and emerge Many legendary masters and tried-and-tested teams. Since 2017, we have tried to show the game process of team competitions to the audience in the form of e-sports, so as to link the project of Doudizhu with e-sports, and since then we have embarked on the fast track of the era of online e-sports.
Up to now, as a live program, Doudizhu E-sports has both the attributes of competitive viewing. It has increasingly shown its unique charm and vigorous vitality, and has been sought after by more and more online audiences.
Building its own content ecology around Doudizhu’s e-sports, making Doudizhu an e-sports project with public influence
Ten years ago, e-sports was niche, even synonymous with not doing business properly, but now e-sports has gained national recognition and has become one of the most popular and fashionable cultures among young people.
In many e-sports events, young Chinese players have repeatedly proved themselves in the world arena, bringing unprecedented enthusiasm to e-sports, making a large number of capital and brands flood into the e-sports arena.
With the rapid growth of the e-sports market, the number of new users has slowed down, and the competition in the entertainment industry has become increasingly fierce. We have created a new category and upgraded the content of Doudizhu’s folklore leisure culture in the form of e-sports. E-sports projects with public influence. We are down-to-earth and learn from mature e-sports projects with an humility as the latter, and as of today we have initially achieved some results that are sufficient to motivate ourselves to move forward.
We build our own content ecology around Doudizhu e-sports. From the development and operation of game products to the players, clubs and other systems trained with competitions as the core, to the live broadcast platform and anchor incubation, our content ecology is gradually improving.
Secondly, more and more mature Doudizhu teams have emerged. Only in 2019, 210 teams from the JJ Doudizhu Champions Cup S1 season participated in our competition. The C player of one of the teams seems to be a leader. He is a player who has followed us all the year round. His net name is “Fire Captain”. When he was young, he was a fire captain, and later engaged in the sales of fire equipment. Participate in our competition and gradually grow into a well-known player and senior team leader. This is the last year he led the team of Hebei Tongtai licensed brothers delegation to win the 2019 JJ Fighting Landlord Championship with a score of 4:0. This year he led the Sichuan team and now it is in the quarterfinals.
We look forward to having more people like this who really love chess and card business join us in the competition.
Incubate celebrity anchors and let Doudizhu culture becomeBreak the circle
We incubate more and more celebrity anchors, this one is called Gao Yuan, and he is a very popular celebrity anchor recently. He used to be a poker player in the game for many years, and was the host of the Beijing TV Happy Two-on-One show. After five years of experience in commentary, he began to try live broadcast. Now it has nearly 7 million fans and is a top 10 star anchor on Douyin.
Because of years of precipitation and persistence, he has broken the circle of Doudizhu culture and completed a gorgeous transformation of ordinary people’s identity. In addition to Gaoyuan, our platforms such as Douyin and Kuaishou also have nearly 300 anchors, with a total fan base of more than 12 million, and a certain dissemination matrix is formed around the content of chess and cards.
We are committed to providing users with better card viewing services while providing card games. At present, we can watch our game on mobile, large screen, and PC. The JJ Fighting Landlord Champions Cup is broadcast live on 11 online platforms including Douyin, Kuaishou, Watermelon, Volcano, Douyu, Huya, etc. The peak number of simultaneous viewers in a single game exceeds 350,000, and a single DAU exceeds 4.5 million, owned by more than 30 media platforms. With more than 6 million fans, its influence continues to expand.
The meaning of the JJ Fighting Landlord Champions Cup is to let ordinary people shine
Besides this, what we are most proud of is that we can give people who are ordinary but dare not to reach the bright moments of life, so that they can realize their dream of surpassing themselves through popular chess and card games.
Our original intention is to promote chess and card culture, gather masters from all over the world, and enjoy the joy of competition. Doudizhu e-sports is different from other popular e-sports. It is not only an ordinary video game product, but also a renewed traditional folk culture. Present.
You can participate in the youth from weak crowns to seniors in sixties. We look forward to doing two things for the lovely players. One is to be a beacon for them. The traditional e-sports road is only a genius boy who can release himself on the stage after overcoming obstacles. Youth, and chess and e-sports can allow many players to start a journey of chasing themselves after experiencing countless stories in life. We welcome people with stories to build a stage for ordinary masters in the life of ups and downs.
Secondly, let them become the bright lights that illuminate the night sky. In the past 12 years, there have been many shiny names in the competition. In addition to Gao Yuan, there are also such shiny names as Kaikai, Feilong, Million, Asuka, and Hongjiang, forming a bright galaxy.
We will eventually be ordinary in the vast universe, and chasing competition makes them extraordinary. This old man is over 70 years old, and his online name is “Old Friends”. He is an old friend from afar as his name suggests. Although it is a little inconvenient to move in a wheelchair, his passion for fighting landlord made him clear the obstacles and rushed from Fujian. Jinan arena, and three teenagers formed the team with the largest age gap.
He said that this was the first time he participated in the Doudizhu e-sports competition, and he couldn’t hide his excitement and joy.Said that the JJ Fighting Landlord Champions Cup has allowed him to realize many dreams. For the first time in a train and a plane, the most exciting thing is to be able to compete with many masters in the arena.
This player is operating a computer game. His eyes are full of confidence. His screen name is “Exclusive”, representing the Hunan famous team. What’s particularly interesting is that his contestant’s inscription board says “to go to work tomorrow”. He is playing in the finals stage. Everyone on the field is a top player, but he still has to go to work after the game.
Many of our players are just ordinary people in their lives. They are not conspicuous, but when they come to the competition, they are the best players in a million. They are shining. These people are the famous Kong lanterns that have been lighted up. Ordinary people shine, and walking in the wind illuminates the road for more people.
This is the story of our JJ Fighting Landlords Champions Cup. In the past 13 years, we have done two things. First, we spent ten years gathering the world’s best players, and then spent three years presenting the exciting games of Doudizhu’s top competitions in e-sports. In the future, it will take ten, twenty years and even longer to pay tribute to every chess and card player, and to arouse every heart of unremitting pursuit of self-transcendence.
Our story is very long. Let us be down-to-earth, facing the stars and the sea, and welcome the infinite future. Thank you all.