Industrial network from work to global sales.
The kiwi fruit is not born strange, it also comes from China. It has only been more than a hundred years since the first batch of kiwi seeds were brought to New Zealand by Ms Isabel Fraser from China in 1904. Counting from the first export of New Zealand kiwifruit to the UK in 1952, 70 years ago. Since then, fruit farmers in New Zealand have spontaneously organized and formed a “fruit grower + company” model. This model is managed by fruit growers, and the company is responsible for storage, grading and marketing overseas, and then gradually upgraded.
To sum up, Jiapei’s 70-year history of development is the history of supply chain construction with New Zealand kiwi growers as the core. Today, such things are happening at an accelerated pace in the Wugong kiwi industry chain:
Wei Xiaoyu, the person in charge of the fruit supply chain of Shaanxi Meinong Network, is a 92-year-old boy with a story. He also looked down on the agricultural product supply chain: “Isn’t he just a second-hand dealer?”
After entering the industry, he was shocked: “There is such a large information asymmetry in such a large industry.”
The purchase price of kiwifruit at the origin may be one yuan per catty, and the price in the hands of consumers may become 10 yuan per catty. Moreover, the consumer experience may not be good: the fruits you see may vary in size, and you will get peach hairs when you pick them.
It’s not that farmers don’t know how to plant. In terms of agricultural management, Chinese farmers will not lose any ethnicity in intensive cultivation.
It’s not that the middlemen earn more. From the place of production to the place of sale, the fruit is circulated and transferred layer by layer, causing a lot of loss. Without them, the fruit cannot even be sold. The middlemen have channels and acquisition funds, of course. Time to make money.
It’s not that consumers are hard to talk about. Consumers spend money on shopping.
The crux of the problem is the lengthy and inefficient supply chain. The asymmetry of information and the imperfect agricultural circulation infrastructure have turned the growers, middlemen, and consumers into three separate parts, each fighting each other: growers have no target; middlemen watch while watching; consumers have no choice .
The three are very passive, falling into a zero-sum game or even a negative-sum game between each other, and they should be a whole body of interests, just like Jiapei’s kiwifruit.
