Is there any sneaker culture? What exactly is sneaker culture? Is sneaker culture just fried shoes?
Today, I will use two hot events in the shoe circle in 2020 to talk about a topic that I don’t really want to talk about, sneaker culture. After all, only laymen are concerned about this issue, and those who understand will not struggle.
Is there any sneaker culture? What exactly is sneaker culture? Is sneaker culture just fried shoes?
In fact, those who can ask these questions have already explained that he has no knowledge of sneakers, sneaker culture, not to mention sneakerhead. Real sneaker players will not entangle these three issues at all. “Sneaker culture” has never been a slogan, but an irreplaceable story that exists in the hearts of every sneaker player.
As Zuo Shu once said on Weibo: “You think sneakers are uncultured. That’s because you haven’t met the person who will tell you a story~”.
Zhihu has a reply about sneaker culture and praised it very highly. “In fact, we can find the shadow of Mitsui in each of us, “scientist”, “engineer”, “athlete”, “designer” … These were our dreams a long time ago, but we have gradually become ordinary in the polishing of real society, and sneakers have become the carrier of our emotions.”
People who understand will naturally understand.
If you don’t understand, then take a look at the American drama “SNEAKER HEADS” produced by Netflix, which is also the first hot spot in the shoe industry recently. The plot can be simply understood as the protagonist can’t suppress his love for sneakers and has returned to the sneaker circle, and hopes to make money through sneakers to improve his living standards, and his friends have experienced one after another in the sneaker market. .
Aside from the production level of the series, if you carefully watch the American drama “SNEAKER HEADS”, you can find that the whole show still shows the life of the current shoe fan and the story with the sneakers, and can find all the shadows of Sneakerhead .
Even if some netizens say that this show should be called “The Life of a Shoe Dealer”, but who can deny that the director did not hope that the pure sneaker culture would return?
After all, in addition to increasing prices to buy shoes, shoe vendors speculatively raise prices, the whole drama has countless ramifications. The retired OG is hiding from his family and lining up to draw lots. The sneakers who seem to be full of mouths to run the train are talking about every game behind the classic reissue limited edition. They are more able to read shoes and have a deep understanding. The way of trend, the series finally introduced the very popular element of shoe cleaning…It can be said to be very professional, and it must have resonated with many shoe fans.
Regarding sneaker culture, what I want to say is that sneaker culture is a kind of culture, and you have no right to speak without a deep understanding of any culture. The same goes for sneaker culture.
However, sneaker culture is very special. The addition of a large number of new generations has made this circle bigger and bigger, and more and more mixed. If I don’t say it, you don’t say it, and everyone doesn’t say it, then sneaker culture is really going to be overwhelmed by fried shoes. Moreover, the more top players should stand up and protect the entire industry.
After the show came out, the nice app directly posted a film review of the show on the banner of the station, and the WeChat public account was also launched. You should know that advertising spaces mainly sell goods, and few platforms will use the resources of carousels and public accounts to promote the content of sneaker culture.
But nice did it, and with a clear-cut stand, it directly denied that sneaker culture is a joke. In this way, nice has sneaker culture in its bones. As a commercial platform, we accept the commercial behavior of the platform, so this time boss Zhou’s performance deserves to be praised, he can be called the most sneaker culture and sentimental boss in the sneaker resale circle.
People who really love sneaker culture are willing to travel more than half of the world in order to collect a few pairs of shoes; in order to persuade sneaker collectors to sell a pair of shoes, they can wait for many years in silence. In order to protect sneaker culture, even if you don’t want to be wordy, you have to stand up and say it. They are willing to believe that following the trend and impetuousness is not the true sneaker culture. Speculators have no ability to change the taste of sneaker culture. At most, they just create some eyeballs.
Buying shoes is a passion, and selling shoes is understandable. If you resell your sneakers to someone you like more, why not buy other favorites yourself?
The secondary market for sneakers has been working like this for a long time. There are sneakers