Emphasis on providing consumer value on the user side
It is learned that in the first half of 2019, Dr. Rabbit has completed a new round of financing. This round is pursued by the old shareholders such as Innovation Workshop, Sharing Investment, Lightspeed China, and Kaihui Innovation Fund. Before, the company won the angel round financing of the innovation workshop, sharing the investment of Pre-A round financing, the A-round financing led by HSBC Capital, and the launch of Kaihui Ventures a href=”https://36kr.com/p/5111381″ target=”_blank”>$10 million Series B financing.
Since the development of the Internet, it has had a profound impact on people’s lives. In the food and clothing industry, the “residence” has the smallest change and the lowest degree of data. Liu Wei, the founder of Dr. Rabbit, believes that the Internet information of the real estate industry has been almost only listing information. Even today, the industry is still making innovations around “streets, intermediaries and transactions”. The demand for consumers has not been well received. Solution.
So at the beginning of the establishment of Dr. Rabbit, he hoped to create a product that solves the problem from the user’s point of view. At the beginning, Dr. Rabbit benchmarked Zillow, starting with the valuation of housing prices, using the community as a POI, using big data and artificial intelligence technology to provide consumers with free house price inquiry tools.
Since launching in May 2016, Dr. Rabbit has built a national community archive covering 300,000 communities in 43 cities across the country. It also includes 10 overseas cities covered by Chinese people, covering 65% of new homes. Transaction, 80% of second-hand transaction data. Dr. Rabbit Provides complete and up-to-date listings and historical transaction analysis for each community, as well as future 60-day price forecasts with an accuracy of over 60% , has now completed real-time valuation of more than 10 million suite sources.
In the past few years, the team of Dr. Rabbit has focused on the structural data of the real estate industry industry, and more provides industry value. After three years of dataization, Dr. Rabbit will emphasize the creation of consumer value on the user side. Recently, Dr. Rabbit launched the “Service Hall”, in addition to information and tools, further for consumers Provide housing related services.
Introduction to Liu Wei, the team tested in 2018 and found that users have a strong willingness to pay for home purchase knowledge and consultation: In September 2018, Dr. Rabbit launched an expert version with a price of 25 yuan/month. /span>Community purchase guide, converted in the short term more than 6,000 paid users;Double Eleven launched the report mall, including school districts, old and small The report of the scene, priced at 90-100 yuan, less than one month to get 10,000 paying users, and has a high repurchase rate.
After one year of preparation, Dr. Rabbit recently upgraded the report mall to a service hall, and launched 22 services around the user’s demand for housing, including demand professional consultation, loan assistance, legal contract service. , production certificate replacement service, etc. Some of the consulting business is self-operated, and other projects work with selected third-party service providers.
One problem is, if users have these needs all the time, why not provide them with the nearest brokerage company? In this regard, Liu Wei said that the intermediary also provides these services, but only for their own trading customers, and for the maintenance price system, the services are packaged. As a third-party role, Dr. Rabbit has split these services, transparent and online. Users can freely choose according to their needs. For senior buyers, these services can even allow them to skip the intermediary and complete the transaction at a single point.
“In the past, the Internet information in the real estate industry was essentially marketing information, and even the product information was not counted. But the service can be used as a commodity, as well as the basic elements of shopping carts, pre-sales online consultation, and after-sales service evaluation. It can be said that this is the first online service platform to solve the problem of buying houses.” Liu Wei said.
Summary, Dr. Rabbit’s positioning has gone through three stages, from “the best price to check”, “the strongest brain in real estate”, to the current “new platform for real estate services”.The value of the client is also becoming clear: free tools to check the price, basic data service subscription, purchase consulting, and third-party cooperation to provide offline delivery services, and then will be related to the user’s home purchase needs to extend.
The real estate industry has a strong degree of flexibility in both horizontal and vertical directions. In the future, the platform has a lot of room for experimentation in finance and decoration. According to reports, the next step is to explore the decoration market and second-hand housing e-commerce market, and also plans to launch Dr. Rabbit Long-term Rental Apartment.