Ong> It can be seen that the content ecology carried by hardware or products is almost decisive for its life cycle. The science and technology factor is not a strong demand for children.
The most scarce thing in the country is the systematic content of children’s education. A child literature practitioner told us that the current industrialization process of children’s literature creation in China is lagging behind. The author’s creative release channels are still in traditional publishing houses and some film and television companies, and their commercial value is limited. The production side lacks a good liquidation model, and there is no large-scale release of creativity.
And foreign aesthetic education is generally more systematic and in-depth than China, and it is more sensitive to the perception of children’s literature needs. Children’s literature has almost no borders, and the introduction of high-quality picture books or IP realm efficiency directly from abroad is much higher than relying on domestic self-creation.
Children’s hardware lacks systematic educational content and is the underlying dilemma.
Opportunity Path: “Define” the product and do service upgrade in the scenario just needed
The above dilemma is actually more objective, which is a problem of time nodes in a certain sense. But we will also see that many of the children’s hardware listed on the market have not identified the product positioning, and they are not in need of the user’s pain, which has led to the quiet removal.
Why is the definition of a product so important? Tell a story.
In the 1990s, the famous handheld device manufacturer Palm introduced a PDA (personal digital assistant) product Pilot. Their goal is to successfully design a lightweight, convenient and user-friendly pen-type portable computer, and that the future personal computer system must be mobile.
Before Pilot went public, Apple also launched a PDA, Newton, but because it didn’t have a clear product positioning, it was eventually stopped mass production, and Pliot sold millions of units in just 18 months. The prelude to the smartphone.
What is the difference between Palm and Newton? Why did Palm succeed at the time?
Newton and Palm were the era of PCs, and Newton was “thinking” to replace PCs and make mobile computers. The Pilot is located in an all-in-one universal notebook with calendar, contacts, to-do items, and system applications. After continuous innovation, Pilot added email, wireless Internet access, and multimedia features, and it has grown into a “mobile computer.”
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