The story of this traffic entry, no one wants to miss
more than a year, the free reading market has not stopped.
August 9, According to the IPO, I knew that the rice reading novels under the headlines had completed $14 million in Series A financing in early 2019. This is another free reading app that has completed financing this year. Not long ago, Baidu just invested in seven cat novels.
The rice reading novel is an independent app that has been hatched by the headline in May last year. It has developed rapidly with the model of “free reading + advertising revenue” and has become a new force that cannot be ignored in the online market. According to Tan Siliang, the founder of the fun headline, the meter reading has almost no interesting headline App’s guidance. It has acquired 40 million new activation users in the past six months since its growth, and its growth rate has exceeded its previous level. Interesting headlines.
According to Quest Mobile data, in December last year, MAU, who read novels, has surpassed Shuqi’s novels and became the third largest reading platform. Previously, the top three in the online reading industry were Palm Reading, QQ Reading, and Shuqi Novel.
However, this ranking does not end there. In the first half of this year, the ranking of the online market was disrupted by newcomers. According to Quest Mobile data, In terms of MAU, the current seven cat novels rank third in the entire digital reading market, while the rice reading novels rank fifth.
The Seven Cats novel is also a free reading app. The market is similar to its products, including the WI-FI master key, the novel, the reading novels, the byte-hopping tomato reading and so on. Currently in the free reading market, MAU ranked first in the seven cat novels.
There is always a spoiler in the online market, and the water is still not small.
It took years to read and read the payment model, and finally sent myself to the capital market. Today, the rice reading novels use free to attack the city.
Unlike paid reading, the target users captured by the rice reading novels are those who are more sensitive to payment, moreIt is to meet the user’s recreational needs. This part of the user is more inclusive of content than paid users.
For the web market, free reading is a new traffic window that can be used to attract incremental users and develop their reading awareness. eventually converts to a paid diversion. Reading has also launched a free reading app flying novel, the profit model is the same as the rice reading novels. Quest Mobile data shows that since its launch has succeeded in attracting price-sensitive new readers.
It is understood that meter reading is also exploring the payment model, similar to the membership model of iQiyi and other video platforms, the content is still free, members can advertise. The iQiyi reading app, which is mainly for free reading, also has a membership model, where users can enjoy free advertising and read some paid content at the same time.
Read the story of this traffic portal for free. Bytes beating and Baidu don’t want to miss it. The former hatched tomato novels, and the latter just invested in seven cat novels.
For fun headlines, meter reading is a weapon that continues to sink. At the end of last year, the interesting headline said in an interview that the plan in the next six months, DAU doubled again and squeezed into the first camp in the field of web text. Now, six months have passed, and the readings and QQ readings that preceded it in the past are still growing, and the seven cat novels that have been ranked in the back are also catching up.
In addition, for rice reading novels, market supervision is also one of the risk factors. The rice reading novels are still being rectified. At the same time, Jinjiang Literature City and tomato novels were also discussed and rectified. After taking the user’s mind for free, these platforms have to improve quality.
The market competition for free reading is far from over. It can be said that this is just the beginning of contention for users.