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W Hotels, which has been dubbed “nightclub style” in China, has always targeted young consumers. Compared with other high-end hotel chains, W is more fashionable and unassuming in design style, and also introduces activities such as music festivals.

Now, the W Hotel in Washington has also launched Sip & Slurp, a room ordering service for the “Mukbang”.

“Eating” is one of the live broadcasts of food. Generally speaking, this kind of food is live.The type looks like a normal anchor. One person fights for a whole table of food.

In the live broadcast of a bite-snack, some viewers saw the sense of satisfaction of “self-eat”. Some viewers saw the companionship of the meal, and some viewers saw “How can this little girl eat?” So much!” Contrast surprise.

This type of live broadcast, which originated in Korea in 2010, has become a global phenomenon and is also a harvest “fan economy” Mature industry.

Speaking back to W Hotel’s “eat and play” package Sip & Slurp, it is actually relatively mild.

In a nutshell, Washington W’s package is priced at $285, but with taxes and service fees totaling $387 (about RMB 2,730), including burgers, pizza, sirloin, lobster, side dishes, French fries, carrot cakes, cherry pies with ice cream, and countless sauces.

This package is very rich, but how to reflect its “eat and broadcast” nature?

Sip & Slurp ships with a mobile phone holder and a radio microphone that can be buckled on the clothes. In other words, you only need to bring your own mobile phone to us, and you can start to “eat” immediately.

In order to promote, W also found a diet expert Antoni Porowski in the popular reality show “The Pink Rescue”, wearing a bathrobe to record his first “eat broadcast.”

Although it is said to be “eat and broadcast”, in fact, Antoni in the video is more with a rich expression in the taste and comment on different dishes, and does not sweep all the dishes like the usual “eat and broadcast” (of course, that The way to eat a lot of food is also very unhealthy, and it is controversial for “eat and broadcast”.

Of course, you can also order this package, and then share it with several friends who are traveling with you. You are not forced to eat or do “eat and broadcast”.

This special package is actually a promotional event for W Hotels in Washington after a $50 million renovation, which is available for a limited time until the end of 2019.

Compared to the general food package, W simply added a mobile phone holder and microphone to the service and immediately packaged it into a web culture service, which is not only more suitable for its young positioning, but also fits “Experience Travel” Trends in the Millennials.