Spend more thought
Editor’s note: This article is from the micro-channel public number “really makes Rousseau” (ID: zhenjiaolujun0426), Author: Rousseau really makes the team.
I don’t know if everyone feels like this. When I went to the sales office to see the house, I originally thought this project was unremarkable, but once I stepped into the door of the model room, I began to unconsciously have a touch of the project. With a fantasy of a future home
If you feel this way, it means that this model room has successfully “captured” you
This is the fundamental reason why developers must spend a lot of money and a lot of thought to create model rooms. For example, Shanghai’s top luxury mansion, Tomson Yipin, will rebuild its own every two years from 2008 to 2020. Model house
Years are getting more and more concise and thin. The trader told me that now Tomson Yipin’s customers are mainly for the post-95 customer group, so the product is getting younger and younger, and it is possible to be accepted by users. The neo-classical style has become a thing of the past.
Young people are the future. Whoever catches the young people will catch the future.
And how to catch the young people now? Some developers have already given their own answers
Today’s soundtrack “A Good Youth”
Share a nice lyric: Don’t forget that there are people waiting at the End of the World, no matter how far away you are, don’t stay back
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For example, in order to better cater to the tastes of young people, more and more luxury houses have begun a strong alliance and cross-border cooperation with luxury brands to create model rooms
For example, the previous model room jointly created by Wharf and Fendi is a sample of top luxury + top luxury homes, directly targeting high-end customer groups, so that future owners will not only feel that this luxury property is scarce, but also that it is very noble. Worthy of myself
Coincidentally, the same is true for other luxury housing projects. The model rooms created by Jinmao and BV give people a sense of “low-key luxury”
Sunac also has a model room jointly named with Bentley, which not only reflects the exquisite luxury, but also expresses a sense of practicality. The atmospheric decoration of this house is really loved by everyone
Since there are so many luxury brands entering the showroom, of course the most luxurious Hermes must also keep up
At the end of 2020, a very “special” model room was made for a luxury housing project in Beijing. It uses almost a full set of Hermes to decorate, everything from wallpaper to furniture to soft decoration is Hermes
Don’t get me wrong, this is not an advertisement, I hope it is an advertisement, so that I can really go to this model room built with Hermès products to see how luxurious it is.
This is not what some sample rooms say, using Hermès style, Hermès orange inspiration, and matching a few Hermès items to Hermès, but the real use of the full set of Hermès products for the model room The decoration, there is a lot of difference in price
For example: In this model room, a pillow on a sofa costs 30,000 yuan
A small multi-purpose table like this will cost nearly 80,000 yuan
Even a small deviceHome, make them more recognized. Don’t underestimate this. There are really many Nintendo fans among young and middle-aged people. Even if they are not fans, Super Mario has basically played it. And this theme is applicable to everyone who plays games.
My friend is a daddy. When he saw this model room, he had imagined sitting on the sofa with his baby and playing Super Mario together. He decided to transform his home into this way.
Of course, it may also be the designer’s own ideas of the model room that this theme is displayed as a model room. The results achieved are still very significant. People in our group cheered, saying that they might be trapped by the five square meters of space after returning home, and they really can’t get out.
Coincidentally, in another model room, I saw another thing familiar to young people.
Real photos of friends
In this model room, Gundam was directly moved in. I asked friends in the game group, some of them are Gundam fans, and I was very excited to see it.
Mosaic of unhealthy comments, such a big Gundam, the impact on Gundam fans is really too strong.
My group of friends have said that if they encounter up to the model room during the inspection, it will really deepen the favorability and promote the transaction. Among several equivalent choices, it is definitely preferred.
These friends