In the shared umbrella industry, the competition for scenes is equivalent to the competition for channels and scales. The scale of location is the core of enterprise competition.
Text | Daily Business Selection
New report: The shared umbrella has not fallen, it may be a 30 billion market
Sharing umbrellas is expected to reach a market size of 30 billion in the future. The Whale Institute of Standards has recently released the “2019 China Shared Umbrella Industry Research Report”. According to estimates, the market share of orders for shared umbrellas is about 21.5 billion yuan, the market size of advertising revenue is about 10.1 billion yuan, and the total market size is about 31.6 billion yuan.
Sharing umbrellas rose in 2016 and ushered in a small climax of investment and financing in a year, with a large influx of entrepreneurs and investors. After 2018, the “sharing” boom retreated and the capital market was calm. A large number of enterprises were eliminated by the market due to the break of the capital chain and the lack of laying scenes. Only a few companies survived the competition. The main players in the current market include drifting umbrellas, convenience bees, magic umbrellas, and umbrellas. As the industry presents an oligopolistic competition, it is expected that there will be only 2-3 companies that are profitable by scale advantage in the future market.
In the shared umbrella industry, the competition for scenes is equivalent to the competition for channels and scales. The scale of location is the core of enterprise competition. Some enterprises have shifted their sights from some deep-plowing scenes to full-scenario layouts. It is expected that the future sharing of umbrellas will be expanded from subways, hotels and office buildings to schools, major shopping districts, hospitals, and various community streets. 3 million sites.
From the perspective of business model, in the early stage of the industry, the deposit pool provided funds for the company to expand the market; in the later stage, some companies used the credit system to reduce the deposit, and the main revenue of the shared umbrella company came from the order income. After the brand effect is highlighted, companies can deploy umbrellas to different city sites through franchisees, resulting in agency channel revenue. As the scale of users continues to expand, in the future, companies can pass umbrellas…
Editor’s comment: In the business of sharing umbrellas, consumers will not generate enough loyalty to a certain brand. Therefore, the most important thing for enterprises at present is to seize people as soon as possible…
This article is from the paid section “Daily Business Featured” – August 9 Day
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