The “Shanghai Fortress”, known as the “Wandering Earth”, was controversial on the first day of the show.
Editor’s note: This article is from WeChat public account “Entertainment Business Watch” (ID: Wenyushangyeguancha), author of duckweed.
The “Shanghai Fortress”, known as the “Wandering Earth”, was controversial on the first day of the show.
After August 9th, Douban scored 3.9 points, and then all the way down. Until the commercial business observation on the evening of August 9, the “Shanghai Fortress” Douban score has dropped to 3.5 points, the cat’s eye score fell to 6.9 points. , Taobao votes 6.5 points.
In the differentiation of word-of-mouth, in the movie user comments of the cat’s eye and the Taobao ticket, most of the top rankings are praised as “Shanghai Fortress” is well-made, starring in acting online, etc.; in the user reviews of Douban, the opposite is true. Almost a one-sided spit, from production to story, to starring acting.
Under the word-of-mouth dispute, the box office of the film also showed a weak trend. As of 10:00 pm on August 9th, “Shanghai Fortress” only got 73.215 million yuan at the box office with 33.4% of the platoons, with a total box office of 75.57 million yuan; the single-day box office was less than the 108 million box office of “Wen 吒”, and it was seated at the same time. The rate is also much lower than that of the “Where”, “The Hero of Fire” and “The Apostle 2”.
In the end, the box office of this movie will be around 200 million yuan, far lower than the expectations of the outside world. Compared with the cost investment of 360 million yuan, the producers have a serious loss.
Jiangnan+Shuqi+The first year of science fiction, Can’t save Shanghai Fortress
“Shanghai Fortress” is a science fiction film based on Jiangnan’s novel of the same name. It tells the story of the future world’s alien civilization raiding the earth and guarding the hope of humanity in Shanghai, China. The novel won the “Most Expected IP” award at the “2018 China Science Fiction Conference”, so it is an uncompromising sci-fi big IP. 
Like Liu Cixin’s participation in the production of “Traffic Earth”, the net god Jiangnan also personally ended as the screenwriter of “Shanghai Fortress”, its individual shareholding The company Beijing Linglong Culture Development Co., Ltd. also participated in the joint investment of this film, so Jiangnan participated in the development of this film, which deepened the expectations of the original powder for this adaptation of the film.
What’s interesting is that on the first day of the film’s release, Jiangnan’s former partner, now the stranger, is now publicly screaming “Shanghai Fortress”, alluding to its copy of Xinhaicheng’s movie “Star “Sound” and Yan Hao’s “Rolling Red Dust” caused the tears of the two fan camps.
In the starring coffee table, the film attracted more controversy. The heroine Shu Qi needless to say that the acting is naturally online; but the traffic star line that the male lead Luhan has been walking has been controversial in acting. The film and television works “Sweet Crit”, “Selecting the Sky” and “I am a witness” are not good. 
So in essence, this movie is still a way of traffic star + big IP two or three years ago, but viewers who have been educated for many years no longer like this kind of movie. Nowadays, I prefer movies that can stand the test of plot and production quality, so it is difficult to have the motivation to enter the theater.
The film’s word-of-mouth dispute is unfortunate. It is a pity that the box office is not high. What is really a pity is the hard-won “first year of science fiction movies.” When “Wandering Earth” brought the concept of fire science fiction movies, the outside world was strongly loved and hoped for this type of film. I did not expect it to be destroyed by “Idol Movies in the sci-fi coat” and “Shanghai Fortress”.
maybe as disappointed viewers It is said: “Wandering Earth” opened the door of Chinese science fiction films, “Shanghai Fortress” closed the door again, and also TThe MD added a lock and welded the door.
10 million yuan investment in “Shanghai Fortress”, China Television Entertainment wants to attack IPO twice”
This film is a sci-fi giant system created by the famous director Teng Huatao for five years and costing 300 million yuan. It has been five years since the film was filed in 2015, and it took five years from preparation to release. The cost of 300 million yuan is exactly 360 million yuan.
The main producer of this film is Shanghai Huasheng Film & TV Production Co., Ltd. Its sole shareholder is Huashi Entertainment Investment Group, a company that is low-key in the industry, but has repeatedly participated in the production of large-scale production. “Year of the Flower and the Moon”, “To the Youth”, “The Woman of the Knife Family”, “To the Youth We Will Die”, etc.
Huavision Entertainment is a film and television company with a petroleum background. Its founder is Zhang Jun, the head of Hailong. The shareholders include China Cultural Industry Fund, Wanda, Gaochun, etc. It has been established for ten years. Cross-border film company.
In June 2017, the company submitted a listing application to the Securities and Futures Commission and wanted to land in the A-share capital market. According to the prospectus data, Vision Entertainment owns 30% of the investment share of Shanghai Fortress, and the planned investment amount is 108 million yuan, so as to calculate the investment amount of the entire film is about 360 million yuan. 
According to the box office trend on the first day of the screening, the film will gradually lose its market under the squeeze of high-quality films such as “Where” and “Fire Hero”, the final box office It may be about 200 million yuan, which means that the producer can only be divided into less than 100 million yuan, and the producers such as Vision Entertainment will suffer huge losses in this movie.
Unfortunately, because VisionChina has withdrawn its IPO application in early 2018, the outside world is not sure what such loss will mean for VisionChina, but it is undoubtedly not optimistic.
According to the prospectus published at the time, the profitability of CTS Entertainment was extremely unstable. The net profit from 2014 to 2016 was 170.01 million yuan, -121 million yuan and 30.279 million yuan respectively. Movies and TV shows have either not been taken out, or they have been silent after the release.
However, Huashi Entertainment is much stronger than other companies such as Happy Twist and Lichenguang who withdrew their IPOs during the same period. After one year, they launched another IPO shock in January 2019.Choose Huatai United as your own counseling broker.
The “Shanghai Fortress”, which is currently investing 360 million yuan, has collapsed, and is planning a second IPO for the future.