.
“It is very simple to enter the mall.” The other party told reporters that the general business district has almost no requirements for similar business operators. It may be that large shopping malls such as Wanda and Vanke need to provide relevant qualification certificates. All of this can be provided.
In the whole interview process, the manager also repeatedly stressed with reporters that the company’s phantom star has become the head enterprise of domestic VR companies, and the relevant qualification certificates and authorization books are complete. However, when the reporter asked for the relevant certificate, the other party said: “The power of attorney cannot be issued arbitrarily. If you want to get a power of attorney, you must pay a deposit of 3,000 yuan.” And after the deposit, add the brackets to note “Do not give back.”
In addition, the reporter also learned in the interview that VR experience pricing has no rules to follow, “According to the local consumption level, it is now in the summer vacation, you push a summer vacation package, recharge How much can be played casually during the summer vacation, all can be…”, the business manager of the phantom star network advised the reporter, and stressed that the price of the franchise merchants all over the country is the business itself has the final say The company does not participate.
The VR Experience Hall market supervision is absent
In fact, as the above-mentioned business manager said, there is no rule to follow the VR experience pricing. There is no relevant standard in the market, and the merchants have the final say.
In addition to the experience project, the price of VR devices is also quite different. Reporters searched for “VR experience equipment” and “VR chair” and other keywords, the manufacturers of VR equipment are concentrated in Guangzhou, Zhuhai, Shenzhen and other regions, the price ranges from 3,000 yuan to several hundred thousand yuan. And they look almost identical in appearance.
It’s as confusing as the price, and the experience content. According to the zinc scale reporter, the software and content of the VR offline experience museum usually adopt the method of independent research and development. However, some insiders have revealed that there are many studios specializing in the production of VR experience content on the market, and the VR Experience Hall can also directly purchase it.
However, because the level of content producers is uneven, the industry does not have relevant inspection standards, so the content that users experience often gives people a feeling of inferiority. According to the interview results of the reporters, among the 10 interview samples, except for a 9-year-old child, the rest of the experience from 25 to 55 years old said that “the experience is very dizzy” and “somewhat vomiting”.
This is also an important reason why the VR Experience Pavilion will not be open for a long time. After the experience is too uncomfortable, the consumers will refuse to spend again, even after the technical update iteration. Will also hold certain rejection psychology