The contest between the super-head anchors has extended to the outside of the live broadcast room, and they are trying to use the real money they earn to cast their own piece of the world.
Editor’s note: This article is from the micro-channel public number “investment community” (ID: pedaily2012), Author: Ren Qian Zhou Jiali.
Viya and his wife quietly started a VC.
The investment community was informed that Tianyan Check showed that on January 28, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established, and its business scope includes private equity investment fund management and venture capital fund management services. The company is 100% owned by Qianxun (Hangzhou) Holding Co., Ltd., and its suspected actual controller is Dong Haifeng.
The name Dong Haifeng is quite unfamiliar to the outside world, but the mention of the “first female anchor” Wei Ya, and Dong Haifeng is Wei Ya’s husband. The husband and wife started from nothing. In 2003, they opened a clothing store in Beijing wholesale market with 6000 yuan of start-up capital, and then moved to Xi’an, Guangzhou and other cities until they encountered the biggest turning point in 2016-settled in Taobao live broadcast and created one e-commerce live broadcast. The myth of the world.
Out of the live broadcast room, the couple’s commercial territory is still expanding. With the establishment of a private equity fund company, the husband and wife finally set foot in the venture capital industry. And this is not an exception-more and more e-commerce anchors have stepped into the investment world after realizing the freedom of wealth. Before this, anchors such as Simba and Li Jiaqi had invested many times and even invested in listed companies. The capital game surrounding the anchor room has just begun to emerge.
After having 14 companies, The Wei Ya couple quietly established a venture capital company
This time, the Wei Yas focused on venture capital.
Tianyan Check shows that on January 28, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan and the legal representative is Zhao Ran. Its business scope includes private equity investment fund management and venture capital fund management services. However, the investment community checked the private equity filing status of the China Association of Fund Industry and found that Qingdao Qianmiao Private Equity Fund Management Co., Ltd. has not yet filed.
Through equity penetration, it was discovered that the company is 100% owned by Qianxun (Hangzhou) Holding Co., Ltd., and its suspected actual controller is Wei Ya’s husband Dong Haifeng, who holds a total of 53.3%.
Qianxun Holdings has a great background. This company was established in October 2019. It is a new content e-commerce live broadcast organization. Its business scope includes not only clothing, Cosmetics, Internet celebrity business, etc., but also covers multiple industries such as radio, television, film, and the Internet. The actual controller of the company is also Dong Haifeng, and the second person is Wei Ya’s younger brother Huang Tao. In addition, Legend Capital, which has invested as early as 2019, also appears on the list of directors.
Before the establishment of Qianxun Holdings, Dong Haifeng mainly operated through Hangzhou Qianxun E-commerce Co., Ltd. Hangzhou Qianxun E-commerce was established in November 2016, and it was founded by Qianyu Cultural Investment to enter the Taobao live broadcast platform. The company’s main Taobao live broadcast, not only has dozens of super-popular anchors such as Wei Ya, Chu Fei Churan twins, Xiaoqiao, but also star anchors such as Lin Yilun, Li Xiang, Li Jing, and Gao Lu.
The moment that really made Qianxun a hit is the 2019 Double 11, Wei Ya ranked first with 45.78 million popularity, and Qianxun ranked first among live broadcast organizations with 22.055 million fans. She led the night. The turnover reached 3.6 billion, detonating the entire network.
It can be said that Qianxun e-commerce is the beginning of the real take-off of Wei Ya’s career, and then Qianxun, which is well known by the public as the “organization behind Wei Ya”, has developed into short video, celebrity incubation, integrated marketing, etc . Although Wei Ya does not directly hold shares, she is the great hero behind Qianxun.
In fact, before Wei Ya and his wife set up a venture capital institution for the first time, the husband and wife had already quietly laid out a huge business territory. In addition to Qianxun Holdings and Hangzhou Qianxun E-commerce, Dong Haifeng is also the legal person of its 12 companies, and most of these companies are incorporated in 2019 and beyond.
In the last three months, the Wei Yas and his wife have intensively established 3 companies, namely Hangzhou Qianyi Enterprise Management Partnership (Limited Partnership), Shanghai Langqian Enterprise Management Co., Ltd., and Hangzhou Fengweipai Food Co., Ltd. . Among them, Hangzhou Qianyi is mainly engaged in corporate management and consulting. There are 12 shareholders disclosed. Huang Tao holds 51.53% as the largest shareholder, Wei Ya holds 5.03% as the fifth largest shareholder, and Dong Haifeng is the sixth largest shareholder. It is 4.23%.
The establishment of Hangzhou Fengweipai Food Co., Ltd. means that the Wei Yas cross-border into the food field. Weiya already owns its own brands such as apparel and accessories, but the establishment of a food company this time broadens its business landscape again.
A year with 20 billion goods,The fame history of China’s “richest” female anchor
If there is no Via, look for this oneUnknown small companies may not enter the public eye. Wei Ya’s way to upgrade and fight monsters can be described as “crazy”.
Weiya, whose real name is Huang Wei, was born in 1985 in a business house in Anhui. She was a singer and a model before. She started selling clothes in Beijing’s wholesale market in 2003. The business was originally vibrant. In 2008, Wei Ya and her husband Dong Haifeng, who were uncomfortable with the status quo, moved to Xi’an and opened 10 clothing stores in one go in an attempt to expand their business.
In 2012, with the rise of e-commerce and physical stores, the two came to Guangzhou on time to open a Taobao store. In order to find out how to play e-commerce, Wei Ya took a lot of detours. In 2014 “Double 11”, a piece of clothing in the store went viral, creating more than 10 million sales. She was eager to sell a large order, but because the supply chain could not keep up, she lost millions of dollars and sold it. Two suites in Guangzhou.
But it was also the Double Eleven that made Wei Ya see the tremendous explosive power of e-commerce. In 2016, Wei Ya officially entered Taobao live broadcast. With the support of Dong Haifeng, Wei Ya became more and more famous with her own efforts and became the head of the live broadcast. That year, she took over the Taobao live broadcast festival’s most sought-after anchor, and by taking advantage of the live broadcast, Wei Ya’s Taobao shoe store and clothing store grew rapidly, with sales approaching 300 million in 2016.
On October 10, 2017, with a sales record of 70 million in five hours, Wei Ya became famous in a battle, surpassing the record of 20 million Taobao’s first anchor Zhang Dayi at the time. In March 2018, Taobao released the top income rankings. The 32-year-old Wei Ya ranked first with an annual income of 30 million. Subsequently, her live broadcast record was constantly refreshed by herself. During Double 11 in 2019, the guided transaction volume exceeded 3 billion, which once again created a myth in the e-commerce anchor world.
Since 2020, Via has become more unstoppable. In April, Weiya sold rockets in the live broadcast room. The 40 million one-shot “Quick Boat One Carrier Rocket” launch service was robbed by the second. In a charity sales event in Hubei, Wei Ya cooperated with the veteran domestic car company Dongfeng Motor, and sold out 1,750 cars in 7 minutes in a live broadcast room with 5 million people. In addition, she moved the live broadcast room to a model house and sold the house through live broadcast; she also helped Yuan Longping promote rice, selling 860,000 jin in one minute.
Statistics show that in 2020, Wei Ya’s total sales volume with goods reached 20.208 billion yuan, ranking first in the Taobao live streaming celebrity list, and Li Jiaqi ranked second. In 2020, the total sales volume with goods was 12.922 billion yuan. yuan.
Weiya is not only Qianxun’s signature anchor, but also the boss. In Dong Haifeng’s eyes, many anchors need the team to push forward, but Wei Ya is not, “She is far ahead, pulling the team to run with her.”
For nearly 20 years, Wei Ya and Dong Haifeng counterattack and achieve each other. An interesting detail is that Dong Haifeng was born in dance. He was just an inconspicuous backing dancer next to Lin Yilun.As soon as he became the boss, he also signed Lin Yilun and became an artist of his company. Such a reversal is amazing.
Walking out of the live broadcast room, they cast a huge layout
Outside the live broadcast room, e-commerce anchors’ wealth creation myth continues.
From the perspective of the company behind the anchor, Guizhou Meiwan Network Technology Co., Ltd. to which Li Jiaqi belongs has invested in 8 companies, Wei Ya belongs to Qianxun Holdings up to 12, and Simba has established an investment company, which is completed by the investment company. investment.
In September last year, an announcement revealed the mysterious investment landscape of an e-commerce anchor. On September 16, the starting stock announced that the company’s shareholders intend to transfer 5% of the shares to Xinxuan Investment and Zhang Xiaoshuang at a price of 9.162 yuan per share, with a total consideration of 432 million yuan. As soon as the announcement came out, the stock price of Startup shares rose by the limit for two consecutive days, and the market value soared by 1 billion.
Xin Xuan’s investment has a great background. According to Tianyan Check, Xinxuan Investment was established on April 23, 2020, with a registered capital of 100 million yuan. The company’s major shareholder is Xin Youzhi, who was still on the market at that time, the “quick hand” Simba, who holds the total shareholding. The ratio is 95%, and he is also the company’s executive director and general manager; Zhang Xiaoshuang is the co-founder and head of supply chain of Xinxuan Investment. This means that through this investment, “Simba” holds 10% of the starting shares and becomes the second largest shareholder of the latter.
This investment began in June 2020, when Simba, who was titled for more than a month, returned and set a record of 800 million yuan in sales in more than three hours. There is a children’s clothing company on one side, and an e-commerce anchor on the other. The outside world is wondering why the two sides contributed to this cooperation? The person in charge of Startup said that this investment is not a simple capital action. Both parties have taken a fancy to the imagination brought by the combination of live streaming and physical goods.
Xin Xuan Investment’s capital map is more than that. In October 2020, Xinxuan Investment also obtained 49% of the shares of Shengxun Yunshang, a subsidiary of Shengxunda, through equity transfer. So far, Shengxun Yunshang has become a joint venture subsidiary of Shengxunda and Xinxuan, and Simba served as Chairman of the subsidiary. The investment community understands that Shengxunda started with a game. After this operation, the two parties will launch in-depth cross-industry cooperation.
However, Simba’s empire began to collapse due to the fraudulent bird’s nest incident. After more than a month of fermentation, the incident received an official judgment: Simba’s personal account was officially suspended by Kuaishou for 60 days, and 27 e-commerce anchors including the Simba family suspended their accounts for 15 days. At the same time, the market supervision department also issued a 900,000 yuan fine to Simba.
More anchors have joined the investment team. According to an incomplete analysis by the investment community, Wei Ya invested directly or indirectly in 21 companies; Li Jiaqi realized his dream of building a beauty brand through investment, and personally invested in nearly 10 companies, of which 5 companies have reached a holding ratio. 100%,Involving brand planning, media studios, e-commerce, cosmetics, network technology and management consulting. It can be seen that the investment landscape of the anchor does not bypass the e-commerce live broadcast ecosystem.
In the live broadcast room, e-commerce brought a crazy wave of goods and created a series of wealth myths. Unknowingly, the contest between these super-head anchors has extended to the outside of the live broadcast room, and they are trying to use the real money they have earned to cast a piece of their own.