The specific experience of invisible smoke electronic cigarettes requires the market to judge, but the industry has never stopped trying to improve the experience.
Headmap Source|Visual China
In 2003, the world’s first electronic atomized tobacco product, “Rugao” was launched – the launch of this product independently developed by the Chinese team means that “smoking” has ushered in a new stage of technological development. .
However, 16 years later, in 2019, the “first year” of China’s e-cigarettes was late – compared to the US market, which has a $50 billion e-cigarette unicorn, it seems to be a bit slow. . During this period, the researchers made a variety of innovations based on atomized smoke, so that this new category gradually accepted the smokers.
The war of atomizing smoke and heating without burning
The early “Ruyan” was not a mass consumer product, and its unit price of over a thousand yuan made many smokers who wished to try a new smoking experience discouraged. An early-experienced user said that the use of cumbersome, unstable experiences, oil spills and other issues poured a cold water on many people who wanted to eat early. “A lot of smokers around me tried to think that e-cigarette technology is still far from mature, so it’s hard to be willing to try similar products in the short term.” After a few years of atomization, I’m headed by IQOS. The heating does not burn electronic cigarettes and begins to rise in the international market. To put it simply, the heating does not burn the special tobacco shreds (ie, the cartridge) by heating the rod. After heating to about 350 degrees Celsius, the cartridge will evaporate the mist for the smoker to inhale. Based on data from flue gas analysis, heating without burning can reduce the inhalation of nearly 80% of harmful substances in traditional tobacco. Since the introduction of IQOS, it has quickly become popular in the European and American markets, but its high price and usage threshold, as well as its illegal status in the country, have made IQOS not popular in the Chinese market. In 2015, the US atomized cigarette brand Juul launched an electronic cigarette using patented smoke oil technology, which once again brought the atomization technology into the public eye. Over the past four years, Juul has become the world’s leading e-cigarette brand in many markets in the US, Europe and Asia.
The “small revolution” of invisible smoke electronic cigarettes
Juul’s success is inseparable from the pursuit of technology and experience in the entire electronic cigarette industry, in solving atomization efficiency, oil spills and pastes. After serious problems such as the core, small smoke began to be accepted by more consumers, and the concept of harm reduction became more and more electronic cigarettes.Company consensus.
Smoke and IQOS Although the demand for smokers is met by the intake of nicotine (or nicotine salt), this low-threshold product still attracts young people with its “swallowing” characteristics. Even the eyes of minors. There are 350 million smokers in China, and such a huge market base will allow minors to “passively” access cigarettes in many scenarios. As a new type of electronic cigarette, before the perfect national standard has been introduced, how to ensure that minors will not become e-cigarette users is one of the key issues discussed in the whole industry. In addition, since the birth of e-cigarettes, they have been challenged by environmental protection, public health, and health. In order to solve these problems, the industry’s first “invisible smoke” was born, and Xue added the concept of “not disturbing”, hoping to achieve triple protection for the environment, society and consumers. The emergence of this product stems from a story of Xuejia in the product promotion process. As a re-experienced product, Xuejia has a group of loyal users who often feedback the product experience – one of them is the one who proposes the concept of invisible smoke. As a child’s parents, he proposed a brain hole, whether there is an electronic cigarette that does not see smoke, so that he does not let his “secondhand smoke” interfere with the surrounding people while sucking “smoke”. “After this idea was put forward, we felt that the concept of ‘invisible smoke’ was very interesting and very meaningful. If it could be realized, it might even become an innovation point in the industry. Then we visited a number of smokers to discuss the realization of ‘smoke-free’. The technical possibilities, eventually found a manufacturer to cooperate with us for product development and production.” Xuejia team said. Xuejia SNOWPLUS R & D department head told reporters that in this invisible smoke electronic cigarette, the core is that this innovative research and development of smoke oil distribution ratio is different from traditional smoke oil, after inhalation, to achieve the “pure gas” experience of smoke At the same time, by making the smoke particles after heating atomization smaller, the smoke oil uses a lower amount of nicotine, so that the user gets a better satisfaction, but the liquid particles are smaller, so that they are not visible. “Invisible smoke and smoke oil technology was not originally developed for the electronic cigarette field. Its technical principle is similar to the principle of medical atomization absorption. Therefore, during use, the active ingredient of this smoke oil can be fully absorbed and metabolized, and it is not suitable for the human body. It has caused a burden. “Always, whether it is traditional tobacco or e-cigarette products, “smoke” has always existed objectively. Although this kind of smoke gives users a sense of visual satisfaction to a certain extent, it also brings to others. The trouble of “second-hand smoke” can be said that the birth of invisible smoke is very large.Solve this problem.
The future of e-cigarettes still needs technological advancement
From the smog to the heating and not burning, to the current “smoke” of the small tobacco industry, the pursuit of new technologies and better experiences by R&D personnel is inseparable. The e-cigarette market’s outbreak in 2019 is not just capital. E-cigarette companies are using technology to respond to consumer demand, and to meet the needs of consumers through technological innovation, just like the opening of electronic cigarettes, and the role of nicotine salt in the development of smoke oil, it is the innovation of smoke products; The emergence of invisible smoke and lower nicotine doses of tobacco oil products is also constantly meeting the new needs of consumers; according to sources, Juul is also launching a new Bluetooth product test to monitor the number of cigarettes and inhalation through procedures. Technology is becoming a new barrier to the current electronic cigarette competition. In addition to technological innovation, domestic head electronic cigarette companies have also adopted various means to prevent minors from accessing electronic cigarettes. For example, Xuejia launched the “Angel Protection Action” and eagerly launched the “Guardian Program”, which is essentially from the enterprise side, reducing the chances of minors being exposed to e-cigarettes.
In the case of Xuejia, the brand adopts systematic measures in product packaging, online and offline channels, and marketing promotion, trying to reduce the possibility of contact and consumption of electronic cigarettes from the source. “This ‘invisible smoke’ is our one-stage success, which can satisfy the user’s personal experience and satisfaction on the one hand, and reduce the more obvious behavioral inducement to minors on the other hand, especially for young people. A bad demonstration, maximizing the degree of juveniles not being attracted by the visible ‘smoke’, put an end to them trying to try.” The specific experience of invisible smoke e-cigarettes requires the market to judge, but the industry has never stopped improving the experience. Efforts in terms of aspects. Founded from “Ruyan”, the Chinese e-cigarette industry has tasted the sweetness of technology, and “smoke-free” e-cigarettes will not be the end of innovation.