This article is from WeChat official account:White whale going to sea (ID: baijingapp) , author: Moby Dick sea small series, the original title: “dish a 2020 concern overseas social App them,” head Figure from: vision China
In 2020, the global social entertainment track will usher in explosive growth, with the emergence of various phenomenal products such as Clubhouse, and the short video application Kuaishou listing. The single share price has also reached HK$400. The entire social entertainment ecosystem is showing a prosperous situation. .
Many entrepreneurs’ social media(pictures, audios, videos), social groups(Generation Z, female users), social mode and other aspects have made many new attempts. Beluga has the honor to witness and participate in reporting the state of “a hundred flowers blooming and a hundred schools of thought contending” on the social entertainment circuit. This article will briefly review the social entertainment products reported by Beluga in 2020.
1. The hopeful Generation Z is hard to give up
1. PAGO——A happy community after 00.
PAGO is a European and American youth community app that was officially launched in May 2020 and has an average daily usage time of 60min+. It is also an early application that focused on the “Gen Z” group in China. CurrentlyGoogle Play has accumulated 17,100 app reviews, with an average app score of 4.1 points, and an average app store score of 4.22 points.
The application includes Live, Discover, Messeage, Me, 4 first-level menus, among which Discover(Circle of Friends) should be considered as the user’s longest stay Long area. According to the previous observations of the Beluga whale going to sea, there are 283 new updates in the Discover area within one hour. The updated content is mainly composed of two-dimensional comic creation, personal homepage display, question and answer challenges, and daily challenges.
It is also worth noting that during the epidemic, PAGO successfully integrated Roblox, Among Us, and Gacha Life, which were popular in the European and American markets, into the application, successfully completing a wave of natural growth.
If you want to know more about PAGO, you can download PAGO, or read the article “Product Evaluation | A Social Application With Average Daily Use Time After 00”.
2. Honk——Create a new social model after 00
Honk will officially go live on December 22, 2020. According to App Annie data, on December 23, the second day Honk went online, its download ranking reached 116th in the overall iOS download list in the United States, and ranked 10th in the US iOS social list. Benji Taylor, the founder of Honk, tweeted on December 28, showing Honk’s results in one week of online: “Users have sent 12 million Honks and entered 75 million characters…”
Honk’s innovation is to change the “send a message to generate a chat bubble” model in traditional social apps. In Honk, in the entire chat process, both parties only hold one chat bubble. The previous message will be automatically overwritten when a message occurs, so Honk emphasizes real-time communication and the chat mode is more inclined to live chat. In addition, a variety of pop-up emoticons also make Honk a little more interesting.
At the same time, Honk has also made a lot of personalized settings, such as users can customize the color of chat bubbles and App icons.
If you want to know more about Honk, you can download the App experience, or read the article “Can this “live-streaming” chat app become mainstream among Gen Z users? “.
3. Yubo——Only social apps that accept users under 25 years of age
Yubo was officially launched on October 6, 2015, and it has been more than 5 years. The reason for discussing it again is because in November 2020, Yubo successfully received US$48.5 million in financing, and in 2020 Yubo has long been ranked among the top 30 downloads in the US App Store.
Yubo does not have any innovation in the social model, but it is worth paying attention to in shaping the social atmosphere. Yubo is composed of three main functions: live broadcast + chat + matching. It sounds a lot like the model of Chinese super apps, but Yubo is rare. Keep it fresh.
There are no fans or listeners in the Yubo live room in the strict sense. It is more common that 2~10 people go to the microphone to chat and play games together. This model is similar to the current clubhouse.
Yubo is a rare application that insists on quitting. Yubo only accepts users over 13 years old and under 25 years old, and divides them into two user pools based on the age of 18, which exist at the same time without interfering with each other.
As of December 2020, Yubo has a total of 40 million registered users, and Yubo’s live broadcast function has been used on average over 100,000 times a day, a year-on-year increase of 400%. If you want to learn more about Yubo, you can download the Yubo experience, or read the article “Refinancing US$47.5 million. Why is this social app for teenagers in Europe and America?”
4. F3-Youth Q&A Paradise
F3 was officially launched on March 15, 2018. It is another new attempt by the Ask.FM team on the anonymous dating track.
According to App Annie data, although F3 was ranked 1st on the App Store free list in 24 countries/regions and 1st on the Google Play free list in 2 countries, most of this was in 2019. In 2020, only Entered the forefront of some light-weight markets.
To be honest, F3 has not done a lot of innovation in functions, and more time is spent on how to integrate the main functions of the popular apps on the market. This is why many developers and investors call F3 as The main reason for the “stitching monster”. From the results, F3 finally chose Instagram, Tinder and YOLO, which means that the main functions of F3 are social interaction, matching and virtual question and answer.
However, these features do not feel inconsistent on F3. F3 users can ask real-name or anonymous questions when they are interested in posting updates.Ask the user directly on the user homepage, and the person who is asked can choose to answer or not according to their wishes. Even if users do not have friends on other social media platforms, they can swipe left and right in the matching area like on Tinder (Swipe right to like, slide left to skip) Increasing friends, F3 gives users a lower barrier to use.
If you want to learn more about F3, you can download the App experience, or read the article “New Product Analysis | The Resurrection of Anonymous Dating Boss: Behind the Freedom of Generation Z Released”.
II. Attempt to export the Chinese model overseas
1. Sharee——”Little Red Book” goes to Japan
Sharee’s official launch date is March 12, 2020, but judging from the recent increase in update frequency and advertising efforts, Bytedance intends to replicate the “Little Red Book Model” in Japan with a stronger attitude. This may be related to the successful listing of brands such as Perfect Diary and Bubble Mart that use Xiaohongshu as their main marketing tool.
As for the selection of the Japanese market, it is also related to the fact that Japan is one of ByteDance’s overseas advantageous markets, Japanese clothing/food/color cosmetics and skin care and other small red books mainly focus on the developed industries and Japan’s lack of an integrated grass planting platform.
If you want to learn more about Sharee content, you can download the App, or read the article “Byte Japan Public Beta “Little Red Book” Want to be a brand dream paradise? “.
2. Beeto——”Weibo to the Middle East”
Beeto will be officially launched on November 21, 2020. The main target is the Middle East, Europe and the United States and other markets. So far, Beeto’s best performance in major overseas markets is the 4th in the Saudi Arabian App Store overall list. (2021.1.22).
Beeto can be said to almost completely replicate the Weibo model, which is divided into five sections: square, hot search, release, news notification, and personal homepage. It has a high degree of similarity to the layout of the Weibo page before the revision.
It is worth mentioning here that Beeto’s traceable invitation code growth strategy is very popular among users in the Middle East market. Each user can invite 50 users, and can see their own invitees and invitees through the invitation branch. This invitation mode helps users create a circle of acquaintances on unfamiliar community platforms.
If you want to learn more about Beeto, you can download the App, or read the article “Will “Weibo” Going to the Middle East Will Not Be Satisfied?” “.
3. Tiya——”Squeaky” goes to Europe and America
Tiya was officially launched on July 6, 2019. It is also one of the few Litchi’s overseas attempts. TFrom the perspective of the penetration rate of the Indonesian market and the channel for monetization, LIKEit is still likely to succeed.
As an important part of China’s social entertainment ecosystem, short video applications have already had Douyin (TikTok) and Kuaishou(Snack Video) and other successful players, but in addition to this, Likee under Huanju and Coco Fun under Right Video have also achieved good results. But in contrast, Facebook, Instagram, and YouTube manufacturers in the field of short videos have not been so smooth. It is difficult for overseas players to surpass the Chinese short video mode in a short period of time, but it is still unknown whether there will be more Chinese players going overseas.
If you want to learn more about LIKEit, you can download the app, or read the article “Eggplant is coming soon. Can the crowded Southeast Asian short video market still accommodate more vendors?” (on)”.
Three, overseas social product selection
1. Clubhouse——A collective carnival for investors, entrepreneurs, and product managers
If you want to talk about the hot social products in 2020, you have to mention Clubhouse. The official launch time of Clubhouse is September 14, 2020. As of now, there is still only an iOS version. It currently ranks among the top 100 free apps in the App Store in 82 markets including the US market.
Clubhouse in China, Japan, etc.The market boom was in late January and early February 2021, but in fact it attracted the attention of the venture capital circle before it went online. In July 2020, Clubhouse’s valuation reached 100 million US dollars. According to overseas media reports, as of February 2021, Clubhouse’s valuation is likely to have reached US$1 billion.
Strictly speaking, Clubhouse does not actually have many innovations. Basically, it can be said that it is a voice room composed of a host, a speaker, and a listener. The identities of the latter two can be interchanged. However, due to the introduction of many celebrities in the venture capital and entertainment circles, a large number of high-quality content has been produced, the popular recommendation by Musk, and the use of precious invitation codes have exploded out of the circle. There are many analysis articles before, so I won’t repeat them here. If you want to know more, you can read the previous article “Excessive Indulgence in Content? Clubhouse, valued at US$100 million, made a common mistake. “Why is the “unworthy” Clubhouse for Android users hot”.
2. Discord——Financing three times a year, a gathering place for fans of the same interest
Discoed was officially launched on May 20, 2015. The application was initially positioned as a game hacking tool, and the initial target was Skype for gamers. On June 30, 2020, Discord officially published a blog post titled “Your Place to Talk”. In this blog post, Discord stated that it “is ready to get rid of the focus of the game and will strive to become a daily communication tool. “From the update track of Discord in recent years, Discord has indeed gradually grown into a gathering and discussion place for fans of different interests.
Different from Facebook and Instagram, the main function is to receive information streams from other users.