Every year, 770 billion yuan, why not die?
Editor’s note: This article is from WeChat public account “Entertainment Industry” (ID: yulechanye), author Zheng Xiaoling.
August 12, 2019: Artist’s cancellation date.
Yang Mifa’s statement of cancellation, Liu Wen’s announcement of termination of cooperation, and the mistake of the ready-to-wear line, the beauty of the makeup line, also did not dare to slack off. Those who have endorsements, no endorsements, and endorsements that have expired are busy indicating their positions.
Overnight, the high-end luxury endorsements that artists use to shape business value and fashion influence have become hot potato.
In the early hours of the morning, Yang Mi Studio issued a statement announcing the cancellation of the cooperation agreement with Versace and stopping all cooperation with the brand. The reason is that in the T-shirt text pattern, Versace presented Hong Kong and Macao in China alongside other countries, suspected of damaging China’s national sovereignty and territorial integrity.
Jiahang has come up with an unusual response speed and efficiency, with a clear attitude. Before the topic has not been officially fermented, it will be released, cleared, and deleted.
Today’s public opinion continues to ferment. After Versace, Coach has also been dug up by netizens to list Hong Kong, Macau and Taiwan as countries on their T-shirts and official websites.
After that, Coach Global spokesperson Liu Wen issued a statement, seriously condemning the brand and announcing the dissolution of the partnership. Entertainment sir also noticed that Xu Weizhou, which had expired at the beginning of the year with the brand contract, immediately deleted the relevant cooperation Weibo to take a stand.
But the public opinion is still going on, and there are still similar problems in the division of the brand by the netizens. Givenchy, yaseshi and the partner of the problem-making cooperation, Disney, I am afraid there will be brands involved. among them.
After last year’s Dolce & Gabbana, Gao Lian is still so lightly concerned about China’s sovereignty over the country, is it a contempt for the Chinese market? Still arrogant?
D&G’s insights,Apologize and can’t recover how much damage?
It is understood that the problems of Coach and Versace are printed on T-shirts, and the two brands made the same mistake.
The names of many cities and countries printed on the back of the T-shirt, including Beijing and Shanghai, followed by China, but in China and Hong Kong, China is a separate section, not followed by China. The words are juxtaposed with the names of countries such as Canada, China, and the United States, while Coach placed Hong Kong separately and added Taiwan directly to Taipei.
However, on Coach’s official website, China Mainland, Hong Kong, Macau Special Administrative Region (HongKongMacuaSAR) and Taiwan (Taiwan, China) are clearly marked. However, the official website is currently inaccessible.
After the incident of Dolce & Gabbana’s humiliation in China last year, I searched for Taobao and Tmall APP on “Dolce & Gabbana” and “Du Jia Bangna”. The page still shows “No related baby found”. In addition to Taobao, Tmall, Jingdong, Suning Tesco, Netease koala and other mainstream e-commerce platforms also have no related products.
The past ten years have passed. Except for Dolce & Gabbana D&G China official website, the brand’s important e-commerce sales channels in China are still almost completely cut off. This time, the netizens are far from imaginary. forgetful.
In terms of economic losses, according to [ECdataway Data Wei] statistics, from January 2018 to November 22 of the same year, D&G’s main e-commerce online sales in China reached 100 million yuan. This means that after the incident of insulting, D&