Hammer Technology, the sixth month of Lao Luo: The new machine is approaching, the future is not yet
Editor’s note: This article is from WeChat public account “Ray Technology” (ID: leitech), author Ray Technology, editor: Wallace.
The last time Luo was still standing on the stage and releasing the mobile phone, it was already a year ago. Although the hammer mobile phone has not become the darling of the market, Luo Yonghao has not been able to achieve the “acquisition of Apple” with the hammer mobile phone, but in today’s rivers and lakes, there are still legends of hammer mobile phones.
Even if the performance of the hammer phone is not the strongest, the design is not the most outstanding, but some product ideas, UI interaction is still commendable.
I don’t know whether it is feelings or persistence. The fans of Hammer Technology have not dissipated. They are still waiting for the day when the hammer mobile phone is making a comeback.
After a long wait, the hammer powder seems to have seen the dawn.
On the morning of August 12th, Zhu Haizhou, product manager of Hammer Technology, made a rare article and mentioned the new unreleased machine inside the company. 
Zhu Haizhou does not hesitate His praise and even said that “a big motivation to urge me to go to work every day is to reunite with the big baby”.
In such a simple sentence, hammer technology is once again pulled back to the main stage of the technology circle.
Waiting for hammer powder is not a waste of time, the new machine is finally coming.
Who is the new product with the hammer?
But the hammer powder should not be so happy first. It is a fact that Hammer Technology wants to push new products, but it may not be what you think. We know that at the beginning of this year, Hammer Technology was acquired by the jump of the byte, and the direction of the product may also change.
Which is the child of the new hammer, this is a key issue.
If Hammer Technology is completely taken over by bytebeat, the direction of product development is also determined by bytebeat. The message “late LatePost” was heard:
bytesThe first intelligent hardware that will be beating will be a basic mobile phone. It will be released in the second half of the year. Due to its “design-to-prototype to mass production, there is a lot of uncertainty”, so the release date is very variable.
is also a mobile phone, the so-called “basic mobile phone” is not the same as the smart phone we are familiar with. The so-called “basic” means more emphasis on the basic functions of communication calls, Internet entertainment is not the focus; secondly, the user group is also more inclined to a single person with functional needs, may be children or the elderly. 
If this news is true Then, hammer powder can break their minds. What does Hammer Powder want, is it a basic mobile phone for students, the elderly, and the elderly? Obviously not. Therefore, if Hammer Technology is really driven by the byte jump to create the so-called “education mobile phone”, then this mobile phone is also destined not to be the original hammer powder.
Fortunately, there is good news here. Bytes beat insiders revealed that the new machine to be released is a project that was set up before the acquisition and is mainly used to support the support of old users.
So we can confirm that the new product is a consumer smartphone and it is an original hammer phone.
The reason why the hammer (nut) mobile phone has such high attention is not only because its former head is Luo Yonghao, but also because the product itself has many bright spots. For example, the “big bang” function that comes with Smartisan OS is one of the valuable assets of the technology circle. Nowadays, the shadow of the “big bang” function can be seen on many mobile phone systems. 
Since the product is still managed by Zhu Haizhou, we can believe that Hammer’s new mobile phone will maintain the “original taste” to the maximum extent and smoothly preserve the advantages of the previous generation. As for the shortcomings of the past products can not be corrected, it depends on the ability of the current product team.
In addition, there are some bloggers who say that the new opportunities are biased towards a “pragmatic” style, perhaps in terms of topicality and eye-catchingness, and some differences with past products.
But for hammer powder, the successor of the nut phone is already the best news, and other aspects can no longer ask for more. 
Old Luo does not intervene, is it good or bad?
We are talking about hammer technology, talking about nut phones, but we are not talking about Luo Yonghao himself.
If you put it in the past, this is definitely a miracle, a strange thing, but it is taken for granted today. With the hammer technology selling the body beating, Luo Yonghao also left the “star” enterprise that he founded himself, and started his business again.
In the past many years, the nut phone can be said to be with Luo Yonghao Individuals are bundled together. I believe that the original intention of some hammer powder to buy a nut phone is also because it supports Luo Yonghao.
But it is precisely because of the shadow of Luo Yonghao on the nut mobile phone in the past, but also the product itself faces many troubles and difficulties.
Luo Yonghao brought his own paranoia and arrogance to the product. There have been some arguments that Luo Yonghao is suitable to be a product manager, not the helm of the enterprise.
But in fact, as far as the “product manager” is concerned, Luo Yonghao’s performance has only to be “passed.”
Nuts of mobile phone products have many bright spots on hardware and software, but there are also many unreasonable points. E.g,
The Smartisan T1 requires a screwdriver to remove the rear case to replace the SIM card.
Smartisan T2 still adheres to the physical “three diamond keys”, Smartisan OS adheres to the style of the project, etc. These practices that run counter to the mainstream of the industry have all contributed to the counter effect.
In the mobile phone market, Sales is everything.
Hammer Technology’s mobile phone sales have increased by less than 2 million over the years, and 1 million units of sales have been contributed by the Nut Pro model.
Judging from the early reputation of Hammer Technology and Luo Yonghao’s own appeal (Luo Yonghao is a super-V of Weibo’s fans of 10 million levels), such a result is difficult to say, and it can only be said that Luo Yonghao has defeated a good hand.
Interestingly, some netizens on the Internet are very optimistic about this new nut machine, and the reason is that Luo Yonghao has gone away from the hammer technology.
We don’t think that Luo Yonghao is the original sin of the hammer mobile phone, butAt least one of the main reasons.
The nut phone that has drawn a line with Luo Yonghao may be able to keep up with the pace of the times and launch a practical and reliable product.
How many opportunities does the nut phone have?
Although Hammer’s news of mobile phone launch is full of delusions, the current market environment is much more difficult than in 2012. In other words, the hammer technology of the year was born in the best era, but it did not succeed; but now the market environment is even worse, Hammer Technology wants to make some achievements in the field of mobile phones, and the difficulty is naturally higher.
On the eve of the 5G exchange, the Chinese smartphone market was in the darkest moment. According to IDC data, the total shipments in the first half of this year were about 180 million units, down 5.4% from the same period last year.
Huawei further expanded its market leading edge. In the second quarter, the market growth rate reached an astonishing 27%, and the market share reached 37%.
Huawei’s performance is coming The better, the market for midstream and downstream manufacturers is being eroded, and the so-called “Matthew effect” is becoming more and more extreme.
The trouble that China’s smartphone giants can’t break, can the hammer technology of the byte beating break? Difficult, very difficult.
Although Hammer’s products have two brushes, its shape design and software functions are also said to have different selling points. However, in the current market, Hammer Technology has no channel and no channel, and there is less Luo Yonghao platform. Must decline.
But the most important thing is to look at the bytebeat follow-up Attitude. As a parent company, if the byte jump requires a smartphone layout market, then naturally, Hammer Technology will continue to support the development of mobile phones.
Just from the current trend, byte jitter is more inclined to layout the smart hardware market. As for the traditional mobile phone market, we have not seen how much the byte beats.
In addition to layout education, bytebeat also puts a lot of resources in areas such as AI R&D and AIOT R&D, but these technologies are not much related to smartphones.
We believe that in terms of byte bounce itself, it does not care whether Hammer Technology can make some market “explosives”. What they want is experience, which is valuable experience in hardware from research and development to production.
Traditional smartphone pair The beat is not very useful. In the final analysis, doing mobile hardware can really help byte beats better study hard and soft combination, but not just needed. Byte Beats puts the future of “hardware” more at the “smart” focus, and the various AIoT hardware is the focus.
In this upcoming 5G era, everything can be the Internet portal, and smartphones can only be considered as one of the entrances.
Bytes do hardware is the future direction, but not a mobile phone. Doing a mobile phone is only a process. It is irrelevant to participate in the success of the game. It is unlikely to be a long-term plan for bytebeat.
All in all, Hammer’s new machine is probably the one that responded to insiders.
It’s just to meet the needs of the old hammer powder.
Simply put, this new machine is a feedback on the hammer powder’s support for so many years, and can’t guarantee that there will be similar products in the future.
The best situation is that this new hammer has a good response, and finally strives for the opportunity to continue to produce smart phones for Hammer Technology. Continue to be a small and beautiful mobile phone brand, and safely through the “dark moment” of the smartphone market, may have been the best ending of the hammer phone.