Jane is proud of the future of professional players, adding a lot of uncertainty, but joining the small elephant and big goose, a fast-rising live MCN organization, also Not all bad things. This article from the micro-channel public number: hedgehog commune (ID: ciweigongshe) , Author: Pun, Editor: Stone Chan, the original title: “Why did Uzi leave RNG? “, the head picture comes from: Visual China
On the opening day of the League of Legends professional tournament LPL, Jane’s proud new trend poured cold water on many fans.
In June 2020, the eight-year legendary e-sports player announced his retirement on social media, because of poor physical condition. After the end of the S10 World Championship in the same year, various rumors about Jane Pride’s comeback began to circulate. The most widely circulated version of the rumors is “Jane Pride will join the IG e-sports club and form a ‘full god class’ with former world champions.”
The discussion on UZI’s comeback at that time/picture cut from “Rabbit Playing Games”
But the fans finally failed to wait for news of Jane’s proud comeback.
At 9 pm on February 22nd, Jane proudly announced that there is no plan to come back this year, and that he will leave the RNG e-sports club that has been serving for many years. The agent has officially appointed Little Elephant Big Goose Company, which is currently the largest in China. Game live broadcast MCN agency.
Picture cut from Weibo
RNG is one of the established e-sports clubs with the most fans in China, but its reputation among e-sports audiences has not been ideal. Some e-sports audiences called RNG the “God of Contracts” and accused the club of card player contracts. RNG management once publicly stated that it was “nonsense”.
So after Jane left proudly, the fans were mostly happy with his new movement at first. But half an hour later, Jane’s girlfriend posted an innuendo Weibo, bluntly saying, “People can be so cold-blooded and ruthless, fighting with each other, but we can only endure for the sake of the overall situation.”
Picture cut from Weibo
Afterwards, Jian Pride also liked this Weibo, took off his former club, and modified the Weibo authentication.
The official blog of the RNG e-sports club has not published any content related to Jane Pride as of the time of publication. By convention, whether new players join or old players transfer, the club will post on social media to express expectations or thanks.
The outside world has gradually realized that things are not as simple as they seem.
On social media such as Zhihu, many netizens think that Jian Pride is “forcibly sold”, and some even call Jian Pride the “business abandoned son” of RNG. Currently, the prevailing view is that RNG transfers Jane’s proud brokerage appointment to live MCN agencies, on the one hand, it can obtain commercial benefits, on the other hand, it can also prevent him from using other electronicAthletic clubs are back to maintain their competitiveness.
I know that most netizens object to this transfer/picture cut from Weibo
Some industry insiders have also publicly expressed similar views.
The commentary group De Yunse member and former professional player Sun Yalong bluntly said during the live broadcast that “there is no hope of coming back,” and also said that no team will be willing to sign Jane proud.
There are generally two contracts between professional e-sports players and clubs, namely a player agreement and a brokerage agreement. The former determines whether a player can play in the game, and the latter includes all commercial activities outside the game such as live broadcast and endorsement. Jane is proud that after retiring, there is only a brokerage contract with RNG.
The club transfers the agency agreement to the live MCN agency, which means that if Jane is proud to return as an e-sports player, his player value and commercial value will be split. Unless the Elephant Big Goose is willing to transfer again, the club responsible for Jane’s contract can only have his identity as an “e-sports player.”
From the perspective of an e-sports club, this is obviously not a cost-effective business.
Soon, the direction of public opinion reversed. Some angry netizens started pouring into the comment area of the RNG official blog and expressed their strong dissatisfaction.
Picture cut from the comment area of RNG official blog
Today, when the e-sports industry is not yet highly mature, things like blocking player transfers are actually not uncommon. During the 2020 European LEC transfer period, the G2 e-sports club bought the well-known player Rekkles from its old rival FNC, but blocked the transfer of its former core player PerkZ. Finally, PerkZ joined the North American division that has no direct competition with the G2 e-sports club.
In a public conversation, Ocelote, the owner of the G2 e-sports club, publicly admitted to obstructing the transfer, saying more bluntly, “Don’t be naive, e-sports is a business, I can’t use Red Bull to pay others” (Red Bull is a sponsor of G2).
The picture is cut from “Rabbit Playing Games”
Jane is proud of the future of professional players, adding a lot of uncertainty, but joining the small elephant and big goose, a rapidly emerging live MCN organization, is not all bad.
In March 2020, the two leading game MCN agencies of Xiaoxiang Interactive Entertainment and Big Goose Culture announced the merger to form the current Shenzhen Little Elephant Big Goose Culture Co., Ltd., which has a large number of anchor celebrities such as PDD and Dasima. .
The CEO of the new company is Dou Yuxiao, the former CEO of Xiaoxiang Interactive Entertainment. Before founding Little Elephant Interactive Entertainment, Dou Yuxiao served as executive vice president of Panda TV. In 2019, the well-known anchor PDD(Liu Mou) was optimistic about the development of Xiaoxiang Interactive Entertainment, not only participated in the lead investment of A+ round of financing, but also Became the anchor and company partner of Xiaoxiang Interactive Entertainment.
On February 23, Dou Yuxiao posted on social mediaThe article said: “My favorite e-sports player, welcome Uzi to join. The six major traffic pillars of e-sports kol, the elephant and the big goose get the fourth.” It is reported that the so-called “six major e-sports kol traffic pillars” are PDD, Wuhu Dasima, Uzi, Wuwukai, Xuxu Baby and Big Eggplant.
Six major traffic pillars of e-sports kol
After the merger of the two MCN institutions, the new company was once rumored to go public in the United States.
At the end of 2020, Station B and Kuaishou participated in a new round of financing for Little Elephant Big Goose. Today, companies such as Tencent, Douyu, Huya, Station B, and Kuaishou are the capital behind Little Elephant and Big Goose.
In terms of data performance, the Little Elephant and Big Goose also showed a magnitude that many other MCN agencies cannot match. According to the statistics of Xiaohulu Big Data, a third-party organization, the Little Elephant and Goose Guild has 3120 active anchors in the past 30 days, and the number of active viewers has reached 875,000. Among them, there are only 19 anchors with fans between 1 million and 10 million.
In the field of short video, Little Elephant and Big Goose also has 132 active celebrities. In the past month, the number of likes reached 1.855 billion, and 3 of them have more than 10 million fans.
Picture cut from Xiaohulu Big Data
The types and styles of the contracted anchors of the Little Elephant and Big Goose are also very diverse, not only covering traditional game live broadcast platforms such as Douyu Huya, and traditional live broadcast categories such as “League of Legends”, and their market performance is also quite impressive. According to the anchor business valuation list calculated by Xiaohulu big data, the commercial valuation of the live broadcast account of “Big Brother Cotton” from station B, which is the main live broadcast of “Yuanshen”, is even slightly higher than that of PDD.
For Jane Pride, continue to dig into the live broadcast road and commercial value, the little elephant and big goose may be better than the original e-sports club. For the baby elephant and goose, which is rapidly expanding, the huge potential energy brought by the name “Uzi” is also needed.
Pictures are from RNG official blog
Although for many fans who want Jane proud to return to the professional arena, this situation is inevitably a bit embarrassing. He is recognized as a “genius ADC player” by global e-sports audiences, but he has never been able to get the final and most important S Series trophy. The story of Jane’s pride is not over yet, but if he wants to go into battle under the name “Uzi”, the challenge he faces will be much more difficult than ever.
This article is from WeChat official account:Hedgehog Commune (ID: ciweigongshe)< span class = "text-remarks">, author: hedgehog editing unit commune