“Zuo Son-in-law” is good-looking and the audience likes it; “Zuo Son-in-law” makes money and capital likes it.
Editor’s note: This article is from the micro-channel public number “of those Internet things” (ID: hlw0823), Author: peach king.
Guo Degang may not have expected that the whole network begged to admit his “daughter-in-law”, this time came true.
Because my son Guo Qilin’s main “Zuo Son-in-law” is on fire just after the Lunar New Year in 2021.
“Celebrating More Than Years” was made by the original crew, and adapted from the top-ranking male literary world, Guo Qilin with a good passerby and Song Yi, the goddess of the tiger and the house of men and women… a combination of several major elements, properly bursting.
Network screenshot
“Zuo Son” integrates elements of business, comedy, love, etc. On the day of its premiere, Vlinkage’s online drama broadcast index ranked first, and its online popularity ranked second on Tmalleye. Within a few days of the broadcast, Xiti Weibo has been searched 23 times, ranking first in the “Tik Tok Series”. The popularity of iQiyi Station is as high as 9930, and the total number of views exceeds 300 million. The producer “Xinli Media” was depressed for a year and finally let out a sigh of relief.
So, how did “Zuo Son” hit the market and win the hearts of the audience? Can Xinli Media’s downturn rebound last?
1 Shuangwen, well-tested routine!
Nowadays, with the help of video websites, short video platforms, and even major social platforms, Shuangwen has been able to meet audiences of all genders, occupations, and ages.
Applying the model of rebirth or traveling to ancient times, I want to poke the audience’s coolness, and it’s hard to try. Before, there are “Gongsuoxinyu” and “Scary Step by Step”, and later there are “Celebrating Yu Nian” and “Zui Son-in-law”.
Shuangwen IP comes with its own traffic and has a huge book fan, so it’s hot before it is shot, so there is almost no need to worry about the work data. The audience likes “shuang”. Not only are women, but there are more and more male audiences. “Men look at the son-in-law, and women look at the boss” has also become the industry consensus.
“Qing Yu Nian”, which was broadcast in 2019, is the best performance in the male TV drama. “Zui Son” is the original cast of “Qing Yu Nian”, which also continued its adaptation ideas. Yes, the novels and videos of “Zui Son-in-law” are of their own. They look very low, but they are very profitable.
