Broadcasting is a victory? Unsure of the high frequency works.
Editor’s note: This article is from WeChat public account “Bone network video” (ID :guduowlj), author mint.
The summer file is finally a bit quiet. It’s no exaggeration to describe this summer with “guess and guess”.
“Winter” is in the front, “medium cause” is behind, but I did not expect that the summer file will soon burn up. First of all, the enthusiasm of the two series of family education dramas, “Youth School” and “With Dad to Study Abroad” will light up the previous summer period. Although the controversy and Qi Feifei will not affect the drama market, it will be further warmed up.
The attributes of these two plays determine the high fever they will have. It is very appropriate to choose the online in the summer. The living room culture theme, the audience is wide, the plot is easy to live, the discussion is high, even if there is a negative evaluation, The heat of public opinion is also easy to rise and not easy to fall.
Plus the market at this moment, it is necessary to have this theme style drama to open the market, whether it is not important for young and old, it is important to be able to dispel the gray “shadow” that has been shrouded for several days.
In the barrage data of the summer sports drama, the number of the curtains of “Juvenile School” and “With Dad to Study Abroad” is far ahead, and the broadcast is over for a long time. It is still a leader, up to 5 million+, visible. The level of participation of the audience, although not all of them are favorable.
The comparison of the number of hot dramas in the summer file
The other family emotional drama “Little Joy”, which was broadcast recently and focused on parent-child relationship, was not so good in overall heat performance.
But the word of mouth of this drama is far more than the first two “warm works”, which is 8.1 points, which is the third work of this summer file. Word of mouth and heat have the opposite trend, and there is a reason for the temperament of the work itself,It is clear that in different periods and timings, works may have different “destiny” trends.
At present, the battle of the summer file has come to an end and the situation has stabilized. If the family emotional education drama is the key node, the “Youth School” and “With Dad to Study Abroad” are the heads, “Little Joy” is the tail, and the changes that take place are undoubtedly more complicated and interesting.
A play is dismantled, the pattern changes
The temporary dismissal of “Kyushu” is almost a reflection of the pattern of the entire summer file.
Before the summer of 2019, the dramas of “Kyushu”, “Chang’an Twelve Hours” and “The Legend of the Blood” (“The New Youth of Yanshi Fan”) were recognized. For the explosion of the reservation, the production and the card are very bright, regardless of the subsequent broadcast direction, the first broadcast will inevitably lead to a hot discussion.
In the “Kyushu” recorded on the day of the broadcast, the “Kyushu” was taken over by the “Song Song Juju”. In fact, the follow-up broadcasts of the two dramas are not satisfactory. The drama is a good drama, but the sound volume is much weaker, and it is tired for the schedule.
The main characters of “The Great Songs of the Song Dynasty” learned the news of the temporary broadcast after the broadcast, and the propaganda plan of the drama was disrupted, resulting in a very low heat in the early stage. The first day of the broadcast was second only to the “children’s party.” And “The Good Times of the Rogue” is 38.71. In the summer episodes of many episodes, this data is basically 60+, and the highest “full-time master” reached 88.9.
But compared with the more controversial episodes of “Youth” and “The Good Time of the Rogue”, the story of “Da Song Juju” is more inclined to the drama of the young family, the actors The lineup is also chosen by the newcomers who fit the characters, so in terms of topicality, it actually takes time and propaganda to ferment.
The comparison of the heat value of the first week of the hot section of the summer program
After missing a very important pre-publicity, the first week of the “Song Song Juju” reached the heatAt 54.35, the highest single-day heat during the broadcast reached 75.35, but in a hot hit show, the number is not high. Originally it was not the phase of the explosion, especially when it came across two topical dramas, “Youth School” and “With Dad to Study Abroad”, and the time and place were lost.
Fortunately, “Da Song Juju” has been stable from the beginning to the end of the word, good stories, good people are the biggest highlights of the work, but also become the summer of the many viewers.
“Kyushu” recorded a steady landing on July 16th. There is still no excessive propaganda. It is broadcast on the principle of low-key, and the first day of the broadcast is 72.5. Judging from all aspects of information broadcasted, “Kyushu” is very similar to “Chang’an Twelve Hours”. First of all, it has encountered a “long file” storm, and when it is broadcast is an unknown number, making the audience’s attention and Expectations are always online, so even if there is no promotion on the first day of the broadcast, you will get a higher level of attention.
The comparison of the first day heat value of some hot dramas in summer vacation
A well-known director once told the bones that when the “Kyushu” is broadcast, it will definitely produce high heat. This is the common point of the big production series, and the delayed broadcast does not mean that it is a bad thing, but it may be better. , “Waiting for a more suitable schedule.”
However, the fact is that the two from the production to the card are very grand, and even in some places can produce a sense of contrast, has always been compared by the outside world, from the data point of view, the two dramas are The first day of the broadcast was hot, but the rise was slower and did not reach the point of “explosion”.
Therefore, on June 27th, “Chang’an Twelve Hours” quickly became a leader in word-of-mouth after being broadcast with high expectations and low-key broadcasts. It also became the first real costume in the summer. Production, with a strong landscaping, fast-paced plot, and another “family order” that is equally popular but with different themes and audiences, almost all of the early summer hot dividends were harvested.
Assume that “Kyushu” can be broadcast on schedule on June 3, then the heat of “Chang’an Twelve Hours” will be dispelled a bit, and “Kyushu” And “Da Song Juju”, there should be a better heat trend.
Two 100+
In the filming period, “Chen Qing Ling” had suffered several twists and turns. At that time, the gushing out did not look good, and the double-edged sword effect produced by the “Magic Dao” was the result of the “Chen Qing”. There are not a few viewers who are negative about emotions.
No one thought that today’s “Chen Qing Ling” successfully turned over and became the first black horse in the summer. It not only drives the two starring performances, but also the rapid development of the performing arts. It also confirms its commercial value through peripheral sales and advanced on-demand events. It will have a greater impact on the pattern iteration of video platforms and online dramas. .
From this point of view, the meaning of “Chen Qing Ling” has surpassed the label of “double male drama”.
On the same day as Chang’an Twelve Hours, “Chen Qing Ling” appeared relatively high-profile, and the promotion work was in place. This high-profile also runs through the entire broadcast period. The number of viewers who feel “true incense” is increasing. The score of Douban’s Douban has now climbed to 7.7 points, only 3.4 points when it was just released. It now appears that the high-profile of “Chen Qing Ling” is not without emboldened.
However, the controversy caused by this drama is quite large, but the drama is hot, and the popularity during the broadcast has risen steadily. It has become the hottest episode of the summer file in the online drama. At 110.57, the heat value of 100+ on a single day is more frequent.
The comparison of the highest heat value of a single hot day in the hot summer section
In contrast, the “Chang’an Twelve Hours” broadcast on the same day was very stable, and the small range was up, continuing to be a word of mouth. From the perspective of the circle, the audiences radiated by the two are not the same, but compared with last year’s double male drama “Soul of the Town”, “Chen Qing Ling” already has more than the existence of the episode itself.
Another hot series of dramas is “Dear, Love.” This drama is also an upset player. Before the broadcast, like the “Chen Qingling”, it is not a bursting echelon. It is only considered to be a sweet and sweet pet. After the explosion, there are still audiences who think this drama can The explosion is “very strange.”
The effect of “playing people with drama” once again.
Yang Zi succeeded in playing the drama again after the “Sweet Honey Shen Shen Rushuang”. The word-of-mouth and the roadside and career value have risen to the next level. She also has a new label for “Jin Physique”; Li is now from The type of male man has gone to the public’s field of vision and has become a national-level “boyfriend in July”. It can be said that he and Yang Zi have jointly achieved a great leap forward in their careers.
Observing the broadcast of youthful emotional dramas in the previous summer period, only a few small and medium-sized online dramas such as “Strong Wind Blows”, “When She Is in Love”, “Cold Love Orange Huainan”, etc. Huainan can be counted as a well-known IP film and television production, and has a successful predecessor, which has an inherent advantage in achieving word-of-mouth. However, these dramas did not have a bright broadcast results.
Before the broadcast of “Dear, Devotion”, Zheng Shuang and Ma Tianyu starred in “The Good Time of the Rogue” first broadcast, but after the broadcast, the volume was low, and the discussion of “The Death of Youth Pain Literature” was once again. Born.
At this time, “Dear, Devotion”, which is based on e-sports as a shell and super sweet love, is on the scene. Simple, bloody, sweet, Yang Zi and Li’s high-sweet CP in the drama is a crit. The first week of the “Good Time of the Rogue” has achieved a counterattack on the first day of playback, but The two-year-old couple who couldn’t help but fight in the middle of the road, the heat of the latter soared until it broke.
Summary of some hot summer watercress scores
“Chen’s Order” and “Dear, Devotion” are regarded as two explosions in the summer file, which are super-excellent in terms of heat value, broadcast volume/viewing rate, and discussion.
At this point, the hot value shows the “Youth Pie”, “With Dad to Study Abroad”, “Chang’an Twelve Hours”, “Chen Qingling”, “Dear, Devotion”, basically has occupied the family drama, suspense There are four major categories of costumed Xian Xia and sweet pet dramas, while the costume drama “Kyushu” is slightly awkward.
Who is the winner?
On July 31, when “Full-time Master” was aired, it coincided with “Dear, Devotion”, and the two films and TV dramas with “e-sports spirit” as the main elements were completely different in presentation. .
The game scenes produced by CG technology in “Full-time Master” became the biggest highlight of the show, and it was called “this is what e-sports should look like.” The new form and new highlights also made it a high-sounding reputation on the night of the broadcast, which can be seen as another example of a medium-expected drama that wins with quality.
At this time, “Juvenile School” “With Dad to Study Abroad” “Dear, Devotion” is over, “Chang’an Twelve Hours” and “Chen Qing Ling” have cultivated a group of sticky audience, “Full-time Master” Carrying a new buff to start broadcasting, aside from the fact that the episode attribute is driven by the vertical group and starring Yang Yang, the fan effect is not mentioned. From the content point of view, this is undoubtedly another increase in blood for the drama market.
Interestingly, during this period, “Times are Known”, “Let’s Edge”, “Please Give Me a Wings” and other episodes that are more biased towards female audiences have been broadcasted. Instead, this summer’s performance is not as good as expected.
After July 30th, “Little Joy” was launched, and another team of word-of-mouth episodes was added. The series of pre-productions of this drama, the “Summer” in the summer of 2016, in a series of idol temperament, made a good broadcast performance at the time.
This year, the first two family emotional dramas were broadcasted. The appearance of “Little Joy” was less than two months apart. If some of them considered avoiding collisions, they have tried to avoid colliding with the same subject. “Little Joy” did have a good popularity and a very good reputation after the launch, but apparently failed to replicate the grand occasion of “Little Bi”.
The “Little Bian” of the year was played by “Hunting Field”, “Emerald Lovers”, “Zhu Xian Qing Yun Zhi”, “Slightly Smiling, Allure”, “Fantasy City”, and this summer’s summer file was iterated. In the form of big dramas and continuous breakthroughs, the halo of “Little Joy” seems to have been cut a few points, although its word-of-mouth value is even better than “Small Divorce”. As a series of sequels, this kind of achievement can be achieved in art creation. It is very worthy of recognition.
Until the last day of July, “Come on, you are the best” aired.
This work, which is like an idol drama from the name of the card and the title, was also given a lower expectation in the early stage. However, the play combines “idol temperament” and “life flow” in an attempt. The new species of TV works in the Mainland have been produced. After the broadcast, it has gradually entered a good position, and the word-of-mouth is remarkable.
Reviewing the first half of the summer file can be seen, and the works that have achieved high reputation are all based on the production, customs and intentions, making breakthroughs in types, stories, styles, special effects, etc. There is almost no collision in the characteristics, and the popularity of word of mouth has increased, making these dramas have a good nationality.
As for the drama series, it is impossible to meet every year, and this year is even more popular. Why did the expected explosions fail to do so, and I thought that the inconspicuous works became big winners?
Behind the “unpredictable”, in fact, the big changes in the market environment drove the quality of the drama to rise, and because of the uncertainty of the fixed file, the dismantling and temporary filing became commonplace, and when the wind surged, the heroes were created. The schedule that originally belonged to one drama was given to another, and all kinds of staggered, resulting in a chemical reaction that was difficult to generalize.
From the mid-season war in the summer, this year’s summer file is exceptionally special and unforgettable. It has created many word-of-mouth episodes. From this perspective, everyone is a winner in this war.