Author: Qiao Xiaofan, Editor: Tomoko, title figure from “creating Camp 2021”
Take a fight with show fans, and broadcast every week.
On February 24th, “Creation Camp 2021” added another issue. This season, the instructor quietly talked about leaving the group and became the number one in Weibo search. On the evening of the 25th, as the new feature film was released, the hot search for “Youth with You 3” came up again.
“Genesis 4” and “Blue 3” were launched on the same day on February 17. Both drafts are aimed at the men’s team this year. The same theme means more fierce competition for traffic: it’s only the second week of the broadcast, and the battle between the two parties from hot search to broadcast is already full of firepower.
Since the start of the broadcast on the 17th, there have been 5 hours+ of two episodes of “Genesis 4” in eight days, and there are also 5 additional episodes. And “Blue 3” was aired for eight days, including 4 episodes of 6 hours+ for the mentor’s big show feature film. In addition, there are as many as 9 episodes of various forms, which have basically been updated daily.
Whether it can grab the first chance of popularity has reached the point where it depends on who will broadcast first.
The feature film of “Creation 4” was added last Saturday (20th), temporarily advancing the broadcast time by 1 hour, and finally the first day of the comprehensive broadcast index on the entire network. So on the afternoon of February 25th, “Blue 3” was also updated 1 hour in advance of the feature film on the evening of the official announcement on Weibo.
(Play data as of February 22)
In addition to the uncompromising speed of program update, the two sides are vying for the top positions in the hot search to an even greater degree.
After losing the opportunity last night, “”Creation 4” has almost settled in the hot search this year, from the instructor’s golden sentence, to the high-level initial stage of the international students, to the famous scene of Zanduo Liu Yu’s battle, every issue is in the hot search and the statistics, the number of entertainment There are over 40 Top50 topics, and even hundreds of hot searches on the entire network of the show’s own statistics.
“Young 3” featured Lisa and other mentors’ hot searches on the stage. The feature film that was broadcast one day later broke the convention and put the media’s sharp group interviews into the first issue, which was full of conflict from the beginning.
(Create 4 popular students Mika and Qing 3 popular students Liang Sen)
“I think they have taken a step towards each other this year. It seems that “Young 3” pays more attention to the traditional drafting part, and is more focused on the content itself; while “Creation 4″ may be due to the marketing out of the circle last year. It’s a loss, so I pay more attention to the topic this year.” The well-known variety show up host @TV at station B analyzed to Shuyujun.
In the fierce competition of learning from each other, entering the fourth year of the idol audition has come to a key point where innovation is necessary to break the aesthetic fatigue of the audience.
The crotch pull + battle scene at the beginning of the stage, the topic of “Genesis 4” goes out of circle
“The sea of bitterness turns over love and hatred, it is hard to escape fate in the world…”
In the second half of the impromptu dance battle of “Creation 4”, Liu Yu, dressed in white, still continued the cool style of a national style dancer, while Zanduo, dressed in a purple casual suit, was freestyle not far away. No one thought that the next moment the two dancers walk towards each other tacitly, one lowers the waist, the other splits, and the two silhouettes are intertwined like a picture.
“AbsolutelyFamous scenes, I really like the feeling of sympathy between the strong! “A certain CP super fan Fengfeng of the “Creation 4” program sighed to the number of entertainment, “including the mutual appreciation of Zando and Riki in the first half, which I think the program is particularly good. “
As early as the trailer, Fengfeng noticed this battle stage. After the feature film was broadcast, fans were moved by the wind. #好多宇# Chaohua was built overnight, and it was ranked second on Weibo CP for several consecutive days. By the afternoon of the 25th, the topic had reached 330 million views and more than 200,000 fans. In the eyes of fans, this is “Genesis 4 is out of the circle”.
“Tencent has done a good job of publicity this time. The mentors are very worth seeing. There are many good friends around me who are doing it.” Feng Feng thinks.
The publicity that Fengfeng refers to is mainly on the topic of social platforms. Shuyujun noticed that as of February 23, more than 40 topics in “Creation 4” had entered the top 50 hot searches on Weibo, including three hot searches.
In fact, in the early days of the program, some viewers raised objections to the tutor chosen by “Genesis 4”. According to Xiu Fen Mai Tian, Ning Jing and Deng Chao are actors and don’t know much about boy groups. “They are seniors again. If they don’t criticize the students, other instructors will not dare to criticize them.”
However, @TV this circle thinks that the mentors of the program group are very well configured. “Deng Chao, Tranquility, and Zhou Shen are both national, topical and entertaining, and there is no lack of professionalism. When the two programs are launched at the same time and the audience does not know the students in the early stage, the topicality of the instructor It’s smart for viewers to enter the show quickly.”
In addition to the recent famous battle scenes, “Genesis 4” has been out of the circle more than once.
When the first issue goes live on February 17, #请给韩美娟一个reaction机位# words