el=”Remarks”>(levels, stories, appearance, etc.) and social three types of experience improvement.
The circulation method is a bit too crude, so Youfan divides it into participants (Who flows to whom), currency (change with what) and scene (where to change) three pieces.
This is the basic framework within which the basic economic system can run.
According to the collected results, the top 20 mobile games by revenue in 2020 have not made obvious innovations in the basic economic system. They are still using the common model of the first wave of big mobile game products around 2015. Personalize game categories and company capabilities. (In fact, there are 7 products that are 15 years old.)
From the day when there was a mobile game, “Free Trading” has been a thing that all players want, but all manufacturers don’t want to do it.
According to many developers such as NetEase, Giant, etc., there are three reasons why mobile games are not suitable for free transactions, such as the free start of mobile games and the fast operating rhythm, all of which are related to the difficulty of operation:
1. Free trading puts the pricing power in the hands of players, which can easily lead to market chaos
2. There is a high probability that player spending will shift from in-game to offline RMB transactions outside of the game
3. It is prone to a situation where studios and plug-ins are rampant. For example, “Wandering Mountains and Seas”, which was launched in January, has a script cost of 60 yuan/month from Gua Fan, and daily income can be above 30. Many resources have been monopolized by the studio or the big R who paid for the resources in the early stage.
So even in 2020, the 20 most profitable mobile games will bePlayers-the official recharge and purchase transactions are the main ones. Among them, those with community capabilities, such as Tencent NetEase, open game members, Daojucheng, and Treasure Pavilion in and outside the game mall, which will be slightly more favorable than the official recharge.
Tencent Game Road Jucheng “Tiandao” mobile game props sale
In addition to this, only 11 have opened inter-player trading, 10 have used it as a social MMORPG, and 1 new SLG “Awakening of Nations”. However, the transactions between players of these 11 games are also officially controlled.
Among them, MMORPGs such as “Fantasy Westward Journey” and “Western Journey” adopt the old-fashioned official stall/auction system, and the upper and lower price limits and the increase or decrease of bids are set by the official. Players complete the transaction while the official fee is charged. For example, “Fantasy Westward Journey” has a booth fee that is about 10% of the proceeds from part of the silver coins and the goods sold. At the same time that the transaction fee is earned, the transaction with abnormal price will be stopped by the system, and the props and game currency will be confiscated.
A typical official stall, the upper and lower price limits and fluctuations are set by the official
“The Awakening of Nations” is also of a social nature, and an assistance system is set up in the union system to achieve the effect of bringing the old to the new and communicating what is needed.
In terms of currency, there are 13 classic universal coins (Krypton gold), advanced coins (the main currency for exchanging advanced items) and the base currency(Mainly used for basic development) Three main currency systems. (Refer to “Q coins, ingots, silver coins”)
Less than the three, all have cut off the base currency, shortened the development line, quickly introduced gameplay, or quickly realized.
For example, “Sword and Expedition”, which is known as “No Liver”, is actually circulated mainly in the most advanced coins. Most items can be purchased directly, so they are not. “Cross Fire” is similar to “Naruto”, because the basic training line is shorter, raising the threshold of the base currency, and then shortening the development line can directly allow players to experience FPS and fighting gameplay.
“Sword and Expedition” recharge has many necessary props, which is a collection of various operations such as acquisition and cultivation in a certain currency.
The more alternative MMORPG “New Swordsman” is to a certain extent a new generation of MMO to reduce the burden of the system, encouraging players to conduct more social auctions and stalls, reducing the time for stand-alone development, because it lacks a foundation Currency. Players have a greater demand for “advanced currency in circulation” during the basic development process, and it is easier to get on top of it, resulting in direct recharge and exchange behaviors.
As for the more than three kinds, they all have made a special breakdown of high-end coins, that is, they used to be ingots, which can be used to set up stalls, exchange silver coins, buy fashion, etc., now they become gold ingots, platinum ingots, and red gold ingots. There are different ways of obtaining them, and each type can only purchase specific products.
This is a way to lengthen the cultivation line, so that Krypton Gold cannot solve all problems, improve fairness, and at the same time make long-term income. Typical mobile games such as “Heavenly Sword” and “Yutu No Hama” belong to this category. This type of game allows both R and zero charge to be experienced, but both R and zero charge are both irritating.
What are you selling and how much is it?
What are the mobile games selling today? Many manufacturers have already said that it is an “experience”, but in fact this experience is different from the stories and social interactions in the stand-alone and paid terminal games. HereThe experience is more based on value and time cost.
For example, MMORPG, there is no excellent numerical panel, and many high-end PVE and PVP activities you can’t experience at all. Even if you are a developed and more strategic SLG, you can’t join a serious trade union if you don’t have a strong value, and you won’t be able to participate in the mid-to-late resource competition.
So “Raise the value faster” is still the core product of mobile games.
On the whole, in 2020, the top 20 mobile games are selling two kinds of props, namely appearance and functionality, with different subdivisions, emphasis and pricing based on the type of game.
Among them, functional items are items that are directly used to increase the value. The specific products in various games are different, and they are all regarded as long-term payment items. For example, MMORPG may be gems, skill books, and crafting materials. Competitive categories may be heroes, firearms, racing fragments, and upgrade items. Sandbox SLG may be used for upgrading materials such as stone and wood.
These props can come, and players pay for this to save time. Therefore, the pricing and total control of functional items is now the judgment of game companies on the value of players’ time. In 2020, Competitive, SLG and MMORPG all have relatively fixed pricing standards.
One of the main strategy of a turn-based MMORPG stated that the player’s time price calculated by them is divided into two parts, high and low, and they all use the high-level currency of the three currencies as the unit.
Low, use basic daily income to convert, daily empty for 2 hours every day, income 1w senior coins, direct recharge is roughly 20 yuan, high-level, it is a probability, the probability of building a certain advanced equipment is 1%, guaranteed The build cost may be 500w, the direct purchase price is 100w premium coins, the direct charge is about 2000 yuan, and it takes 1000 hours to rely on the liver, so the basic time value of the game is about 2 yuan/hour.
According to this set of formula calculations, the old products in their hands have stabilized at 6-8 yuan/hour, and the new products in 2019 are even higher, which can be more than 15 yuan. Generally speaking, the higher the price, the shorter the product operation cycle.
In addition, in the card draw setting,