The entertainment of investment funds is not a good thing for fund managers and Christians.

Editor’s note: This article from the micro-channel public number “new latitude” (ID: jwview), of: Wei Wei Chang Tao Zhang Yan Zheng, Editor: Zhao Jia Ran, Review: Luo Kun, source of the introductory picture: Weibo,posted with authorization.

The fund manager is out of the circle! Recently, the “Everyday Upward” program group has sent out program recording invitations to many fund managers, and there are many star fund managers on the list. After the news came out, it caused widespread public concern. Some Christians worry that if fund managers “do not do their jobs properly”, will the fund performance still improve? Some netizens even said that any fund manager who appeared on the show would liquidate the fund.

Fund managers are “preferred for their debut”?

Recently, a number of star fund managers have been included in the list of invitations from the “Everyday Upward” program group, such as China Asset Management Manager Cai Xiangyang, E Fund Manager Zhang Kun, Invesco Great Wall Fund Manager Liu Yanchun, and China Merchants Fund Manager Hou Hao, CEIBS Fund Manager Gu Lan, etc.

According to the news, the program group will screen out four or so fund managers based on the list of fund managers who are finally confirmed to participate.

▲The list of program group invitations transmitted on the Internet, source: Internet

After the news came out, some media asked fund companies for verification, and many companies denied that they would participate in the show. A related person from the fund company who did not want to be named revealed to a reporter from China-Singapore Jingwei that the company did receive an invitation from the program group of “Tian Tian Shang” recently, but the company has made it clear that it will not participate in the program.

“We are a professional asset management company. We just want to make investments seriously. No matter what the external public opinion environment, we will not change our attitude to doing things. Regarding the (fund entertainment) matter, we take a magnanimous attitude towards this matter. , The company will also protect fund managers from outside interference. Doing a good job of investment is the greatest responsibility to the citizens.” The above-mentioned person said.

The fund manager of another fund company told a reporter from Sino-Singapore Jingwei that if there are fund managers on variety shows in the future, it will be for entertainment and entertainment. “It is estimated that no one will listen to the investment logic in the show, and there are some TV shows. The level of understanding between audiences and investors is not on the same line.”

Shortly after the above news came out, the China Foundation Association published an article on its official microblog called “The Proposal for the Public Offering of Investment and Education in the Public Offering Fund Industry” (hereinafter referred to as the initiative), proposing that public offerings should “play their professional value. Carry out investment education publicity activities prudently and compliantly.”

“When public fund managers carry out investment and education publicity activities, they should focus on professionalism, integrity, and compliance, guide investors to establish correct financial management concepts, adhere to long-term investment, value investment, and rational investment; Relevant spirit, social public order and good customs are violated, and institutions are not allowed to carry out or participate in entertainment related activities.” The initiative pointed out.

In this regard, the Christians have also expressed their views. A senior citizen told a reporter from Sino-Singapore Jingwei that, regardless of whether the fund manager participates in the program, as long as the style does not drift, or believes in the risk management ability of the fund company and the ethics of the fund manager, they will still continue to buy at the right price. Some netizens also said that if the fund manager does appear on the show, it means that he can no longer play, and he must quickly clear the position. Some netizens said that they don’t want fund managers to go to variety shows like Tiantianxiang. They only hope that they can focus on their main business and make their fund net worth “upward every day.”

Cimin incarnation “Jianzi Shou”

Recently, with the entry of the post-90s Christians, the fund investment has shown signs of entertainment, and even a meal circle. Netizens not only made fund managers into various emoticons, but also wrote jokes and blind dates on the Alipay fund page, and even a fan club for fund managers appeared on Weibo.

Because of the large volatility, Cai Songsong, the fund manager of Lions Growth, has been criticized by investors before. The attitude of the Christians to the fund and even the fund manager is love and hate, changing constantly with the fluctuation of its performance: ” I won the manager Cai and lost the manager’s dish” “I won Daddy Cai, but I lost Cai Diedie”.

▲Nuoan Growth Mixed Forum

Someone ridiculed that it’s hard to say whether the Citizens made any money in this session, but all of them are real jokes. “I don’t know what you are scolding, I think it’s good to buy Nuoan. I bought 10,000 yuan, and now there are 8,000 left, otherwise I would have spent it myself.” “Since I bought Nuoan to grow, Nuoan hasn’t grown. I don’t know, anyway, I’ve grown up.” “I entered the subway yesterday and the staff asked me to show the green code. I silently opened Nuoan to grow. The staff took a look and let me in…” Some netizens joked, “I Sooner or later, laugh to death in the comment section of Lion Fund.”

E Fund Manager Zhang Kun also received this treatment. Previously, due to Zhang Kun’s impressive management performance, some fans spontaneously set up the E Fund Manager Zhang Kun Global Support Club on Weibo, and ranked “Zhang Kun” in the hot search in the Chaohua community. “Kun Kun bravely fly, ikun will always follow, Kun Kun is not old, the blue chip is old.” “Chasing Cai Xukun, you pay him money. But chasing Zhang Kun, he will make money for you.” “Guardian Kun Kun, the best in the world But in the face of the sharp drop in the net value of the fund, the income in the hands turned from positive to negative, and the “Ikun” in the mouth of some fans also became “Cai Cai Kun” and “Cai Xu Kun”.

▲ Weibo user comments

Entertainment belongs to entertainment, and jokes belong to jokes. In fact, many young investors born in the 1990s are more rational than outsiders think.

According to data from Alipay, among investors who have purchased three or more fund products in different sectors, more than half are born in the 90s, and young people also know how to “put eggs in different baskets.”

According to data from Alipay, live wealth management is still the most popular way to learn wealth management knowledge, and the post-90s generation accounts for 40% of the live wealth management audience. In addition, the data also shows that more than 40% of the users of fixed investment funds are born in the 90s, and 60% of the users born in the 90s have held a single fund stably for more than one year.

Deified fund managers are not advisable

What do fund managers think about the sudden pursuit and attention of the citizens? The above-mentioned fund manager said that the so-called “out of circle” and “debut” of fund managers are not a good phenomenon. “For investors, it’s good to stay away from the fund manager, Because it will affect investment decisions. “

“Now the market and investors often ridicule fund managers, and gradually unveiled their mystery, allowing them to gradually step off the altar and revert to the role of ordinary people. This is also a kind of market progress.” Wuhan Dong Dengxin, director of the Institute of Financial Securities of the University of Science and Technology, said in an interview with Sino-Singapore Jingwei (WeChat ID: jwview).

But Dong Dengxin emphasized that the performance of so-called star fund managers is sometimes very accidental. “The success of a fund manager stems from many factors, which may depend on his fund team, and the packaging of the fund company, especially when a new fund is issued when the market situation starts, then there will often be good performance.”

Dong Dengxin suggested that Christians should not bet, worship or deify a certain fund manager excessively. There are two aspects to pay attention to when choosing a fund. One is to focus on the overall strength of fund companies. Top fund companies often have scale effects, talent advantages and R&D capabilities, especially the relatively strong fund manager team; the second is to screen fund styles and fund management teams Compare with fund managers, for example, whether the fund company’s performance is compared with similar funds in the past, whether it has stable profitability.

Yang Delong, chief economist of Qianhai Kaiyuan Fund, said that the mutual fund industry is a professional financial management, providing financial services to the public, and individual investor education should always adhere to the basic principles of professionalism, prudence, honesty, and credit. Therefore, investment education must be standardized and professional, not pan-entertainment. Promote value investment through professional investor education, so that more investors can share the fruits of the capital market.