The core shortage problem will not be alleviated until the end of the year.
It is learned that Realme, the European mobile phone brand, has released the first flagship mobile phone, Realme GT.
Realme GT is equipped with Qualcomm’s new chip Snapdragon 888 this year. This chip uses a 5nm process technology. The calculation examples, GPU capabilities and architecture capabilities are all upgraded compared to the previous generation Snapdragon 875.
For the screen, the realme GT is equipped with a 6.43-inch 120Hz Samsung Super AMOLED display, which supports a 120Hz refresh rate, a 360Hz touch adoption rate, and 4096-level brightness adjustment.
In terms of battery, the realme GT comes standard with 65W flash charging this time, with a dual battery cell capacity of 4500mAh, and a full charge time of 35 minutes.
Interestingly, the realme GT still retains a 3.5mm headphone jack on the fuselage this time. Previously, many mobile phone manufacturers have cancelled this configuration on their flagship phones in order to promote the sales of wireless headsets.
In the design of the back panel, the GT series has two processes: glass and plain leather splicing.
GT series back panel design. Picture from official
Realme GT is actually a reprint of the ace series that OPPO previously cut down. The latter focuses on performance, and this new machine is no exception.
In order to adapt to the game scene, realme GT has also made some performance improvements accordingly: According to official data, the 3D tempered liquid cooling technology used can reduce the body temperature of the game by up to 1.2°C. In addition, this phone also uses the common linear motors and stereo dual speakers of game phones.
Realme parameters Image provided by the manufacturer
According to Counterpoint data, realme’s global mobile phone shipments in 2020 have exceededAfter 42.4 million units, a year-on-year increase of 65%-this increase is mainly because realme has not been in the country for a long time, and the earliest shipment base is not high; at the same time, it is also because realme adopted cost-effective products last year. Price strategy and machine sea strategy.
Realme CEO Xu Qi said that the frequency of realme’s launch this year will not only be faster than last year, but will also use mid-to-high-end product lines as a brand development strategy.
For some well-known reasons, Huawei’s mobile phone business was frustrated, which made room for the high-end market. Realme’s release of flagship models at this time was also out of market competition considerations. But the problem is that flagship phones are actually not easy to do. They have high requirements on the brand, core competitiveness, and channel capabilities of mobile phones.
However, as a new brand of realme, the price of the flagship phone is not too high. It still takes into account the price-performance ratio. The realme GT 8GB+128GB version is priced at 2799 yuan or more, which is currently the lowest price for a mobile phone equipped with a Snapdragon 888 chip. .
In addition, at the beginning of this year, the lack of cores in mobile phones has become the most troublesome problem for manufacturers. Xu Qi said that in order to solve this problem, this year Realme will use both Qualcomm Snapdragon 8 series and MediaTek Dimensity series dual platforms on its flagship models.
He said that there is not only a shortage of core SOCs in mobile phones, but also a shortage of accessories such as radio frequency chips. In addition, the major mobile phone manufacturers have frequently increased orders this year, and the supply chain integration capabilities and planning capabilities of mobile phone manufacturers Also put forward new requirements. He believes that this problem will not be alleviated until the end of this year.