yle=”letter-spacing: 0px;”>Business blowout, a single charge of 100,000
Minimalism (Minimalism) that emerged in Japan has gradually become popular around the world. It is the opposite of the prevailing consumerism and obsessed with material possession. It encourages People give up excessive material possessions and pursue spiritual peace instead.
The resulting organizer is a new profession and service born on this basis.
As the origin of the profession, the finishing division first came from California on the other side of the ocean. In a life salon in Los Angeles, the two ladies who originally came to the salon were not interested in the parents’ short talk in the salon. Instead, they were very interested in the discussion of “life organization”. As new people who love organization joined, they gradually changed Organizing storage has become a business.
Later it spread to Japan and South Korea, and it became popular for organizing and storing, and then spread to China.
This coincides with the trajectory of each country’s economic development. Nowadays, in an increasingly materially prosperous China, purchase is not only reflected in needs, but it is engulfed by consumerism, mixed with elements such as excess, impulse, vanity, etc. This has also resulted in the fact that behind over-purchasing, reasonable new life concepts have not kept up.
Lawyer Bai Lin has such troubles. No one would have imagined that her home is so chaotic because of her bright working hours. Because of over-purchasing items, there is no place to go at home. After I found a walkable place, I hired a housekeeping service aunt, and it didn’t take long for it to return to the original state. Therefore, she never dared to invite colleagues to play at home.
After Bai Lin realized the problem, he felt that the problem was that the space was too small, so he thought of changing the house and purchasing a larger house, the problem still has not been fundamentally solved. On the recommendation of a friend, I thought of turning to a finishing teacher.
New Year is approachinglabel=”Picture description” classname=”img-desc” class=”img-desc” style=””>The organizer Jingzi teaches the students
The current high-profile organizers are the new middle-class people who want to have a refreshed life. Faced with the messy rooms and hidden moods, they all pin their hopes On the body of the finishing division.
Behind the Business: Healing and Organizing Interpersonal Relationships
Organization is not limited to people who have no ability to organize. In the eyes of the organizer, it contains healing and organization of life.
Organizer Jinyu’s most special client comes from another organizer.
The client himself is a professional tidying division, with professional tidying skills and abilities. But there is a place in his house, and it can’t be cleaned up well.
Here are some small notes and toys full of childhood memories, and even textbooks and notebooks for junior high school. The customer said that these things have been sorted back and forth many times, and they can’t be thrown away. So Jinyu asked him, if you can’t throw away these things, is it related to someone you cherish?
The client is frank. Because of his parents’ job transfer, he has been transferring schools and it is difficult to integrate into the group. But there was a middle school where the students were very enthusiastic and treated him very well. That was the most unforgettable period in his memory. After the university, the relationship between everyone gradually faded, so these items became the link of memory and were carefully retained. Through sorting out, the client slowly opened his heart, reconnected with his classmates, added back to the group of classmates, and regained his previous feelings.
The organizer, Bian Lichun, has seen more dramatic stories. He saw a new home that had been cleaned up. The husband who was going to come back to sign the divorce agreement began to communicate with his wife again. The two were in front of Bian Lichun. Tear off the divorce agreement.
The desire to be healed, for the new middle class who is not short of money, if it can be solved with money, it is simply the best. They prefer to buy this new way of life. If they can sort out the memories and sensitive areas behind them, then this is simply a master key.
Industry genres, mentorship, and god-making movement
“Queen of finishing”, “First person of finishing and receiving”, “Prince of finishing of China”, these are the names that are most easily attracted to newcomers to the industry.
In the finishing industry, there are different categories and factions, and there is even a phenomenon of one faction, and each faction has its own unique secrets.
As for the genre, Teacher Jingzi explained that the sorting and storage process is mainly the tripartite relationship between people, objects and space. The genre is actually the angle from which the founder proposes solutions.
Some genres start with items and focus on throwing things. Throwing more things naturally makes them easier to clean up. There are also some genres that start from the perspective of space, such as the unreasonable wardrobe pattern, and the storage capacity is improved through spatial transformation. Others start with people, and according to each person’s behavior habits, values and ways of thinking, help you formulate a multi-faceted storage and organization plan.
Every organizer who is just getting started must choose the genre he agrees with, and then go to the teacherLearn art.
The first comers are destined to have more advantages and powers. Organizers like Keiko, they usually cooperate with a certain organizing association in Japan or a well-known organizing organization to introduce courses and techniques to train organisers. After the study is completed, a certificate is issued for an exam, and the certificate is divided into “levels”. The cost of upgrading from the third level to the first level ranges from 30,000 to 100,000.
After obtaining the qualifications, the organization will also cooperate with the organizer to launch a new way of monetization. If the organizer wants to teach, he also needs to continue to purchase derivative services from the institution he learned, including trademark and intellectual property authorization, and courseware for lectures. Follow-up mentors will help their “partners” to publicize, lead volume, publish books, or introduce customers directly.
For example, after a second-level certified finisher purchases derivative services, he is eligible to sell a third-level finisher certified at his location The course is certified by the organizer who has passed the exam, and students who do not purchase follow-up services are not eligible.
Compared to a door-to-door service, which costs more than 6-10 hours and costs several thousand, a course of 2-3 days can cost as little as 1,000, and as many as tens of thousands of courses.
Japan’s tidying and storage service has developed for 12 years, and China has developed for about 5 years after becoming a large-scale. The total number of tidying divisions in the country is less than 10,000. One of Jingzi’s favorite analogies is, “The daily order volume of 10,000 orders on the takeaway platform is very high. Normally, if the daily order volume of the finishing industry exceeds 10,000, the entire industry will be paralyzed.” The entire industry is still in a small but beautiful stage.
The organizer Qiqi has noticed the emergence of organizers since 2015, but she quit after only one year of work. Therefore, she found that compared with Beijing, Shanghai and Shenzhen, the housing prices in Guangzhou are not high and the average space is large. The demand is too small, which makes it impossible to make a few orders a year.
The reason why an industry that has developed for 4-5 years is still small is that if the scale is to be expanded, it involves how to standardize it. On this issue, it is difficult for all schools to have a unified standard. , Of course, this has also been verified in the United States and Japan, this is a nicheindustry.
Secondly, although the order price per customer is very high, the overall repurchase rate is very low. Jingzi introduced to Tech Planet that the real situation is at most once every six months. Because, the sign of success in organizing and storing is that the customer can maintain it by himself, and there is no chaos. Therefore, it cannot be cleaned as it is, it is easy to get dirty and there is demand, and it is repurchased every month.
The size of the industry is determined by the customer unit price and the number of customers. In addition, the audience’s awareness of the organization needs to be improved, and customer acquisition is still difficult.
At present, in the finishing industry, there is no professional certificate certified at the national level, and niche and high-end services are more trustworthy. Therefore, the current situation of the finishing industry is that a learned finishing engineer leads several people to form a studio or establish a small company, and then create a new personal IP.
The “anxiety placebo” beyond tidying
Ms. Fang’s day of “Mother Haidian” starts at 5 o’clock in the morning, which is the quietest time of the day. She had to prepare for the exam, read the management books for a while, and then heard the cock’s howling, feeding the cock, and found a place on the messy table to put the baby bottle, and then the mother-in-law began to make breakfast. , The boss started to get up and asked her to help find the textbooks to bring today. She pulled the textbooks from a pile of Lego on the ground for possible hiding places. After a while, her husband’s socks didn’t know where to put them, and her brain started to enter again quickly. Search mode. Sometimes, Ms. Fang would rather work overtime in the company than to see a messy home.
Ms. Fang also read the required reading list, and started to throw things frantically, and then messed up after a while. This is like the famous Japanese organizer Marie Kondo mentioned in “The Magic of Arrangement of Life” To: “The unconscious impulse to tidy up is not that we really want to tidy up, but that we want to remove some kind of “psychological barrier” through tidying up. < /span>
The organizer Chunnan has seen too much chaos.
More and more people are beginning to join the organizer or start using the tidying service. This is inevitably a projection of anxiety.
Jingzi smiled and expressed understanding, “The 996 hit workers are forced to learn everything. Which middle class do you think does not learn financial management, English, or fitness? The same is true of learning and tidying up. It is nothing more than a self-management skill. Life becomes more efficient.”
The author of “Break Life” believes that if we face objects that can evoke negative emotions every day, our body will be destroyed one day. In this environment, our fatigue will never be eliminated, but our own energy Far from being plundered continuously.
The appearance of the organizer is like an interventional treatment, helping to organize the old life that is not clear, but it depends on oneself to organize the soul.
The organizer Qiqi knows a student who resigned in 2018 and spent tens of thousands of yuan to learn the organizer. At that time, she was confident and wanted to achieve a career. But now, her family is still messed up. “The finishing teacher gave her a very strong placebo, but she can’t live on the placebo alone.”