This Ulike hair removal device, which claims to have an exclusive freezing point sapphire flat luminescence patented technology, is painless and does not hurt the skin. Perhaps it is not as safe as it advertises.
Editor’s note: This article is from the micro-channel public number “IQ Tax Research Center” (ID: gh_c55b3561ece1), Author: Xue wit x.
The Ulike hair removal device that “brings home the medical beauty hair removal effect” has the risk of damage to the retina due to light leakage and skin damage caused by excessive electromagnetic radiation.
315 is coming. In the field of anchors carrying goods, product quality problems frequently occur. The Ulike hair removal device has been exposed by the media as a potential safety hazard. Wei Ya is still selling it against the wind.
This Ulike hair removal device, which claims to have an exclusive freezing point sapphire flat luminescence patented technology, is painless and does not hurt the skin. Perhaps it is not as safe as it advertises.
Many people may not know what Ulike is. It is a “windy” hair removal device. It has appeared in the live broadcast rooms of Internet celebrity broadcasters such as Wei Ya, Sydney, Lin Shanshan, etc., and obtained @Kakakaoo -, @小猪姐姐zz, @深夜徐老师 and many other online celebrities recommended by big V. It is a well-deserved online celebrity brand in the field of home beauty equipment. The official flagship store of Tmall shows that more than 400,000 people have paid for the Ulike Sapphire Air series.
Ulike is a brand from South Korea, which claims to be the originator of the home freezing point hair removal device, and is the first to propose the concept of “bring home the effect of medical beauty hair removal”. But can its actual effect really reach the medical beauty level? The IQ Tax Research Center does not say whether the product itself can achieve this effect. After testing by a professional testing organization, it is found that there is still a risk of light leakage to damage the retina and excessive electromagnetic radiation to cause skin damage.
There is a risk of light leakage or damage to the retina
On March 6, the American Commercial Service (ID: NewMSS) released two inspection reports issued by the “Beijing Institute of Metrology and Testing Science”.
(Pictures are from American Trading Company)<
The EMC test is unqualified, or the radiation exceeds the standard
Another report shows that in accordance with the mandatory national standard GB4343.1-2018 “Electromagnetic Compatibility Requirements for Household Appliances, Power Tools and Similar Appliances Part 1: Emissions”, Ulike Hair Removal Apparatus “Electromagnetic Compatibility” (EMC Test )non-compliant.
(Pictures are from American Trading Company)
EMC testing is a comprehensive assessment of the interference level and anti-interference ability of electronic products in terms of electromagnetic fields. It is one of the most important indicators of product quality. The purpose is to detect the electromagnetic radiation generated by electrical products on the human body, the power grid of public places, and others. The influence of normal working electrical products.
The electromagnetic compatibility of the Ulike hair removal device does not meet the requirements, that is, the electromagnetic radiation exceeds the standard, which means that the product has radiation effects. I believe that many consumers already have some understanding of the dangers of excessive electromagnetic radiation. There are three main hazards, one is the thermal effect, the other is the non-thermal effect, and the other is the cumulative effect. Thermal effects can disrupt the balance of the human body. The common one is skin damage. Originally, the hair removal device was used to make it more beautiful. If the EMC is unqualified, it will make the skin worse. Non-thermal effects may cause genetic mutations, especially for pregnant women, which can cause miscarriage or baby deformities.
As a household instrument, the probability of such extreme damage may not be high, but it is related to the health of consumers and cannot be sloppy. The country has issued corresponding product technical standards in order to protect the health of consumers, but Ulike failed to meet the standard requirements in the two tests, which means that the product itself is not qualified, which is a very worthy of attention. After all, as an Internet celebrity brand, Ulike hair removal device has occupied the No. 1 sales of Tmall Double Eleven hair removal device category for 5 consecutive years. There are also many Internet celebrities and celebrities endorsed and promoted. If its product itself has hidden dangers, consumers may Not only did I pay an IQ tax, but it also faced security risks.
User complaints are endless
The IQ Tax Research Center conducted a search in Xiaohongshu with “Ulike Tucao” as a keyword, and found that more than one user reported that the machine was hot, the skin was damaged, and so on.
The user’s cute Peter Pan said: “The light output is very slow. Please don’t believe the official data of 0.9/s light output. Thank God if you can output it once in 2s at the 5th gear. The heat dissipation capacity of the body is very average, and it will get hot even when it is hit. , Bing nodded and stopped after a period of continuous hitting. You need to stop the operation for a period of time.”
User Yu Xiaozhou said: “The Ulike epilator was cold during hair removal, and there was no pain at all. I thought that I could directly use the fifth gear to take off my arm, and I got burned.”< /p>
In the evaluation of its flagship store on Tmall, some users shared their true feelings in the review. Guang ** Yi said: “I think my skin has deteriorated a bit after using this instrument, and it is easy to break. Skin, always feels dry and a little uncomfortable. I have never done this before.” x**g said: “The machine body is hot, and it will be burnt if you continue to use the lamp without turning off the device.”
Such notes and comments indicate that the Ulike product problem is probably not a case, and there may be some defects in it.
But the IQ Tax Research Center found that on Weibo and WeChat, many KOLs have promoted the Ulike hair removal device that detects the hot problem this time. Most of them are selling points that it is not painful and does not hurt the skin.
The hottest one is Wei Ya, who has sold Ulike hair removal products in the live broadcast room many times, and said that it can cool down and is very gentle to use. In the live broadcast preview, Sydney said: “The exclusive freezing point sapphire flat surface cold light patented technology, powerful hair removal, no pain and no damage to the skin.” @深夜徐老师 said in the promotion: “It can quickly cool the skin surface to about 10 degrees, even if it is turned on. At the highest level, I didn’t feel any pain or fever.”
Does the conscience of Internet celebrities and brands really hurt for such products with potential safety hazards?
What are the consequences of false publicity?
For medical devices such as home hair removal devices, advertisements or product introductions that appear similar to “bring home the effect of medical aesthetics” etc., if there is a discrepancy with the actual effect of the product, according to my country’s “Unfair Competition Act” 》, this behavior is defined as false propaganda or misleading propaganda (misleading propaganda is based on the subjective judgment of consumers and users as the standard. Even if the content of the propaganda is true, it producesThe misleading consequences are still illegal).
According to Article 14 of the Advertising Law: Drugs and medical device advertisements must not contain the following content:
(1) Contain unscientific assertions or guarantees that express efficacy;
(2) Explain the cure rate or effective rate;
(3) Comparison of efficacy and safety with other commodities and medical devices;
(4) Using the name and image of medical research institutes, academic institutions, medical institutions or experts, doctors, or eloquence as proof;
(5) Other content prohibited by laws and administrative regulations.
Ulike, as a home hair removal device, belongs to the category of medical devices. Its advertisements use dermatologist certification and the surrounding effect to be visible to the naked eye as a selling point, which obviously violates the relevant provisions of the Advertising Law.
According to Article 38 of the “Advertising Law of the People’s Republic of China”: “In violation of the provisions of this law, publishing false advertisements, deceiving and misleading consumers, and harming the legitimate rights and interests of consumers purchasing goods or receiving services, the advertisement The owner shall bear civil liability in accordance with the law; advertising operators and advertisement publishers who know or should know that the advertisement is false and still design, produce, and publish shall bear joint and several liability in accordance with the law. Advertising agents and advertisement publishers cannot provide the advertiser’s true name and address. All civil liabilities shall be borne. Social groups or other organizations that recommend products or services to consumers in false advertisements, thereby harming the legitimate rights and interests of consumers, shall be jointly and severally liable in accordance with the law.”
Attorney Liu Xiaofei, a partner of Beijing Dongwei Law Firm, said: “The false propaganda of the business itself violates the Advertising Law, and the market supervision department must punish it, causing harm to the personal safety of consumers in the process of providing goods and services. To accept punishment, but also to compensate consumers.”
For the Ulike hair removal device, consumer feedback has been mixed, but one fact has been determined that the test results of the Ulike hair removal device do not meet the national mandatory standards, that is, the product itself is unqualified. According to the “Interim Provisions on Consumer Goods Recall Management” Four provisions: Producers shall be responsible for the safety of consumer products they produce. If there are defects in consumer products, the producer shall implement a recall.
However, it can be seen in the feedback of real cases of consumers that when they express their own appeals and discomfort to the customer service and want to return the goods, the customer service always excuses responsibility as a normal phenomenon. Related unqualified products in this test are still selling hot on e-commerce platforms such as Tmall and JD. As of press time, the Ulike brand has not seen a response to the test results.
If any brand wants to go long-term, product quality and safety are the most basic bottom line. If celebrity Internet celebrities want to carry goods for a long time, they must ensure the quality of their selection from the source. Consumers should also keep their eyes open, give feedback in time when encountering problems, and take up legal weapons to protect their rights when necessary.