Admired by industry practitioners. As the dark horse of the year in 2020, the annual meeting of Miha Tour has attracted the attention of practitioners. According to the feedback sent by the front line, the prizes piled up like a hill, including RTX 3070 graphics card, Sony PS5 console, Nintendo Switch, etc., are the annual meeting benefits of Mihayou employees. Interestingly, the special prize of Mihayou’s annual meeting gift list was once spoofed as “1600 months salary”, but it also convinced some netizens.
This can’t help but set off Mihayou’s reputation in 2020. According to recent data from Sensor Tower’s store intelligence, since the simultaneous global cross-platform release on September 2, 2020, Mihayou’s “Original God” has become more popular on the mobile terminal. Total revenue has reached 874 million US dollars. The results in just five months have left many game products unmatched.
Cai Haoyu, the founder of Mihayou, also disclosed a set of company data at a public event: In 2020, the scale of Mihayou company has reached 2,400, which is an increase of 1,000 people compared to 2019. Since the great success of “Yuan Shen” at the end of September last year, Miha Tour’s revenue in 2020 has exceeded 5 billion yuan (net income is not running), and its revenue has doubled year-on-year.
Behind this record, the main market of “Yuan Shen” is not domestic but overseas. There are statistics: in the past 5 months, the overseas market has contributed a total of 620 million US dollars, accounting for about “Yuan Shen” total revenue 71% of it. Apple users contributed US$521 million in the total revenue of “Original God”. Accounting for 60% of total revenue, Android users contributed US$352 million, accounting for 40% of total revenue.
The “overseas record” of “Yuan Shen” is also inseparable from Mihayou’s multi-channel multi-dimensional layout experience. As the first domestic XBOX, IOS, Android, PC, PS4, NS full platform, global simultaneous release, multi-terminal interoperability game, it can easily get through the console, terminal game, and mobile game. It can be said that it has brought a new kind of game to the industry. Issue ideas.
In this way, with years of farming in the two-dimensional market and a deep understanding of overseas distribution, Mihayou surpasses PlayRix, Zynga and many other senior overseas manufacturers have become the youngest head game manufacturer. As early as less than a month after the release of “Yuan Shen”, data showed that Mihayou’s revenue surged 567% month-on-month in October, ranking second in the global publisher revenue list, second only to Tencent.
Behind this ACG, fantasy action-oriented two-dimensional mobile game, is Mihayou, the entrepreneurial game company that started with the two-dimensional IP. It is about “how an IP can be long-term and stable. “Creating income” was once a problem that Miha Tour needed to face.
Cai Haoyu also stated in his speech, “I hope to create a virtual world in which one billion people around the world are willing to live in 2030.”
Lilith, Eagle Horn, the breaking rules of high-quality IP
Maybe some players are not so familiar with Lilith, but their mobile game IP has already completed a rapid jump in 2020, and national IPs such as “Peace Elite” and “King of Glory” have won the top of the annual list. Achievement.
According to the 2020 mobile game revenue list published by Sensor Tower, the domestically produced games on the list are five moderate games: “Peace Elite”, “Glory of the King”, “Awakening of Nations”, “Three Kingdoms: Strategy Edition” and ” “Sword and Expedition” is on the top ten list of mid-game revenue in 2020. Among them, “Sword and Expedition” and “The Awakening of Nations” are all Lilith’s masterpieces.
As the saying goes, if you buy in the south and issue in the north, Lilith adheres to the principle of “buy” and is not merciless in buying. There is a set of data: According to Dataeye-ADX, since the date of launch, “Sword and Expedition” has continued to increase the purchase amount of investment. It has been online for more than ten days, and the total amount of material has reached nearly 5,000. The daily delivery peak is as high as 1167, and the video accounts for 45%. Among them, the delivery ratio of huge engines exceeds 50%. According to sources, Lilith spends tens of millions of dollars on huge engines every day in order to push the game’s popularity to the highest level.
The integration with the entertainment industry is also an important aspect for cutting-edge game companies to build products.Lilith is also quite professional in propaganda and publicity. For example, the spokesperson of “Sword and Expedition” is Luo Zhixiang, and “The Awakening of Nations” is Deng Ziqi. “The Awakening of Nations” also invited the main creators of “Iron Teeth Bronze Teeth Ji Xiaolan”-Zhang Guoli, Zhang Tielin and Wang Gang three old drama bones to the game platform. The Big Three have become excellent materials in the purchase.
In terms of game head KOL. “Sword and Expedition” chooses the sister of fighting fish and chicken: a small group of OvO, while “The Awakening of Nations” chooses the first brother of the king of tiger teeth: Zhang Daxian. The daily live broadcasts of these two head anchors are in the “PUBG Mobile” and “Glory of the Kings” area.
On the basis of making high-quality games, Lilith is working hard to promote her mobile game products by integrating the pan-entertainment industry and distribution channels to enhance her IP influence. Then another cutting-edge game company, Eagle Horn, which is called the “Next Miha Tour” with its first game product “Tomorrow’s Ark”, has extended its tentacles to more dimensions.
“Tomorrow’s Ark” was once called “Sound Corner” by players for its excellent music. Recently, it updated its music production process. It is not difficult to find out about “Tomorrow’s Ark” for music production. The standard is really very good. High, its parent company Eagle Corner Network has also been ridiculed as a sound corner.
In the third quarter of 2020, the ranking of Chinese manufacturers’ two-dimensional game overseas revenue rankings shows that Tomorrow’s Ark and Idle Girl, Ensemble Stars Music, Azur Lane, and Benghuai 3 ranked in the top 5.
Now, Eagle Point seems to have set his sights on the spin-off industry. Focusing on its own two-dimensional game IP, in addition to creating traditional derivatives such as branding and hand-made, Eagle Corner even started its own clothing brand “Yishanshan”, which is also a new way to create a unique one among many emerging companies. Unique development path.
Stacking paper, one way to the spring of refined Otome
Although the 2020 Otome game has been “overwhelmed” by various dark horse mobile games and ultra-casual games whose main audience is still not female, this does not prevent the sticky audience from becoming “Love and Producers” and “Shining Warm”.Warm is the love of krypton gold.
There are not a few domestic game companies that do Otome games, but so far there are very few that have achieved fruitful results. Folding paper is one of them. In 2017, “Love and Producer” released by Jiezhi Company became the first “Otome” mobile game in China. At that time, this Otome game can be said to be from the head IP of major manufacturers such as “Glory of the King” and “Onmyoji”. In another way, we circled the time of a female audience.
Before “Love and the Producer”, Folding Paper also produced the “Miracle Lovers” series of games, which can be said to have gone from a path from a girl’s game to an Otome game to the black. Since then, domestic Otome games have emerged one after another, such as NetEase’s “Near Water Cold” and Lemongrass Interactive’s “Love in the World”, etc. In 2020, it will be called the first year of Otome, and Otome games are no longer an exclusive game for independent game manufacturers. Road, big factories entered the game one after another to join in the excitement. Including Netease’s “The Traveler in Time and Space”, Tencent’s Northern Lights’ “Love of Light and Night”, “Dream Room Collection Cygnus” by Perfect World, “The Master Is Too Busy” by Hua Qing Feiyang, etc…
Even Mihayou, which is in the limelight, released a love inference mobile game “Undecided Event Book” in July 2020, but it is compared to its phenomenal work “The Undecided Event Book”, which was released 2 months later. For “The Original God”, the performance was mediocre. Although most of the games are well-made, there is no more “producer effect”.
