Now all the new models are essentially doing information processing and screening to save time or money.
Editor’s note: This article is from WeChat public account “Inspur new consumption” (ID: Lcxinxiaofei), the author of the original.
Recently someone has calculated an account called “Li Jiaqi an advertising fee = my 10 years salary“, behind the phenomenon of massive forwarding, in addition to marvel and Beyond the emotions of envy, more is the anxiety about the traffic environment in this era.
In the past two years, a lot of efforts and gatherings have been listed, and the stable and long-term e-commerce structure has begun to restructure. The “aftershocks” of social e-commerce have not yet dissipated, and the net red and KOL economy will rise against the trend. In addition to the first stock of the net red, such as the listing, Taobao live, plus vibrato, fast hands, these two days live over 100 million platforms It is also wrapped in huge traffic, running wildly on the road of e-commerce.
So we saw that Zhang Dawei had sold more than 100 million yuan in 28 minutes, and Li Jiaqi sold 15,000 lipsticks in 5 minutes. The short-term penetration and explosive power of the new e-commerce forces became extremely strong.
So, As the first share of Net Red, what is the listing of han? How do you view this wave of red economy and live e-commerce trends? Where does the e-commerce new model essentially arise from?
Cai Zhiyue Partner, Safran Fund
In the near future, we interviewed Cao Zhiyue, a partner of Safford Fund. In the past two hours of exchanges, this group of e-commerce unicorns such as Han Han, Si Yi, Hua Chou Birthday, In stock, Yang Dock, etc. The investors, for their deep sharing, his unique insights behind the trend of net red e-commerce, KOL economy, and new e-commerce.