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A Jun said:

Ma Huateng once said that the Internet will become a “traditional industry” like water and electricity.

Among them, Baidu, Ali and Tencent are the most important three poles of China’s Internet. The various services they provide constitute the infrastructure for the lives of Chinese netizens – but how much impact BAT will have on our lives. ?

We have done three experiments and hope to provide a few different perspectives to help you better understand the Chinese Internet.

Baidu is the first memory of a generation of people on the Internet. How many people like me, the first time you use a browser to enter the URL is www.baidu.com. Baidu’s phrase “Baidu, you know” slogan is familiar and seems to have become synonymous with “online search”. For many people, the browser has become the launcher of Baidu search.

BAT is the most important three poles of the Chinese Internet and is the infrastructure that constitutes the Chinese Internet.

So, as a Chinese living in 2019, can we really use Baidu to separate Baidu from our lives? To this end, I did an experiment, trying not to use Baidu’s products and services, to see if one of the Chinese Internet giant BAT is missing, what my life will look like.

lazy directory

• Pre-preparation: What are the products of Baidu?
• Experimental phase: Life seems to be running as usual
• After reflection: Can we really not use Baidu?

Pre-preparation: What are the products of Baidu?

Before conducting the experiment, in order to be rigorous, we first need to clarify the following three points:

• The range of Baidu products not used is direct products;
• Experience time is a week of daily life;
• Access devices cover the entire platform, that is, mobile phones and computers are counted.

Next, I started to isolate everything about Baidu. First of all, whether it is a mobile phone or a computer, you need to change the browser’s search engine. After all, I used Baidu before. Considering that Google is not available in China, I chose Microsoft Bing. Bing’s main interface updates the “Daily Map” every day, which is great for the browser’s homepage.

In addition to the most popular search engines, Baidu’s app is more or less installed on our phones. For me, Baidu Post Bar and Baidu Net Disk are installed on my mobile phone. Baidu map, Baidu library, Baidu glutinous rice and so on have been installed, but in the end it is not used often, or there is a substitute, so after the phone is replaced.

Baidu’s products and services actually have a lot. We open Baidu and find the product Daquan. We can find that in addition to the earliest search services, there are community services, mobile services, webmasters and developer services.

Of course, some products are for developers, and as a general user, the chances of using them are still very small, so don’t make much comment here.

Experience phase: Life seems to run as usual

After the experience started, I conducted my first search and found that Bing also had some advertisements, but it was much more convergent than Baidu. The Bing International Edition is purer and hard to see the shadow of advertising. Taking the search keyword “IELTS” as an example, the top five results of Baidu’s results are advertisements, which almost fill my first screen; the first three articles of Bing domestic version are advertisements; while the Bing international version has no advertisements, the first one is IELTS. Exam Chinese official website.

Although the advertisements will be prompted by the “advertising” target, but do not carefully observe or have no search experience, reallyIt’s hard to say goodbye.

For example, the third article of Baidu’s search results is written with the “IELTS Registration Center”. Can you guarantee that the first person to sign up for IELTS will not go in by mistake? Therefore, “Don’t use the search engine to search online to fill out the volunteer system page to fill in the report” is aimed at who is not necessary.

In addition, there are actually many websites that can become our “search engine”. For example, search entertainment gossip can be on Weibo; search sports news can be on the tiger; search materials can be on B station; search Edited story can be known, search technology news can be love Fan, search other miscellaneous and can also search on WeChat, etc. – find the right search tool, you can make your search more Directive.

Baidu’s search service already has a good alternative. The next thing to worry about is Baidu’s network disk. After all, Baidu’s network disk is one of the few that can be used in the context of many network disk outs. Free network disk.

Although my dependence on Baidu’s network disk is not high, but the online resource sharing is mostly Baidu network disk link, this time I always have to deposit in my own network disk before I can download it.

But think about it, if everyone can’t use Baidu’s service, what should I do? In fact, there are still many alternatives, such as nut cloud storage, the free version provides 1 GB of upload traffic per month and 3 GB of download traffic, if you feel that it is not enough, you can upgrade to the professional version.

In addition, the cow quick pass can be used as a temporary file sharing tool, unlimited speed and completely free. Most people can still live normally without Baidu.

There is also a product that everyone commonly uses may be iQiyi. As one of the largest online video sites in China, iQiyi does have many exclusive resources and original works, such as “Qi Yu said” and “China new Rap, Summer of the Band, etc.

If you are a loyal audience of these shows, then iQiyi is really irreplaceable, but for me personally, a B station is enough.

In addition, online instant messaging, online shopping, music services, offline mobile payments, network car, map navigation, seems to be completely covered by AT.

Although Baidu also launched related products, such as Baidu wallet, Baidu glutinous rice and so on, but in the face of the two national applications – WeChat and Alipay’s complete ecology, there seems to be no sense of existence.

After reflection: Can we really not use Baidu?

A week’s experience is over, giving me the feeling that there is almost no impact on life.

Because, Baidu’s products are not like WeChat or Alipay, with high user stickiness or high migration costs. After you can’t use Baidu’s products, we can always find a substitute, and this alternative may be better than Baidu.

Does this mean that we can use Baidu?

In my actual use, there is a detail. When I use Bing search, there will still be some content about Baidu Encyclopedia, Baidu Know, Baidu Post Bar. Among them, Baidu Encyclopedia claims to be “the world’s largest Chinese encyclopedia”, and often sees people quoted. Baidu knows that the content of Baidu Post Bar has a very important reference meaning, which naturally appears in the search results.

It can be seen that the Chinese content produced by Baidu for many years has already been deeply deposited on the Chinese Internet. Even if the search engine is replaced, these contents are still an indispensable component. In a sense, Baidu is also one of the largest producers on the Chinese Internet.

In addition, as an individual to experience without Baidu may be more limited, after all, Baidu’s products are not only for individual users, and many are for developers or enterprises, such as Baidu cloud, Baidu Lingxi, etc., we do not use Less service, many are based on Baidu enterprise services.

It can be said that there is a shadow of Baidu everywhere in our lives, but we are not aware of it.

Finally, give you a little trick to optimize search results through a browser plugin, optimized Baidu search,Which is quite easy to use:

Install the “Milk Monkey Script – Tampermonkey” extension in Chrome and add the “AC-baidu” script. This will not only remove annoying ads, but also block the content of the Baijia. In addition, its main function is page redirection, which bypasses the search engine and directly accesses the destination URL to speed up access.

A week soon, the experiment is coming to an end, and I have come to my own conclusion:

Today, without the Baidu products, the impact on our lives is minimal. But it is undeniable that Baidu has indeed penetrated into our lives as one of the largest Internet companies in China, especially in search.

We often say, “I don’t know if I won’t go to Baidu.” “Baidu” here is synonymous with “search engine.”