The Future of “K3 Campaign”

Editor’s Note: This article is from WeChat public account “old lining” (ID: fengqitalk), the author of the old lining.

01

If you don’t succeed, you will become a man.

Since 618 Suhua and Cheng Yixiao’s internal mail announced that the “K3 campaign” of 300 million DAUs began at the end of the year, the fast-moving action continued, and MCN support, head creators were introduced, the original KOL was embedded, and the WeChat system was embedded. After a series of operations, the content of the “Pu Hui” fast-handed content is gathering at the head, coupled with the recent news of the referendum and the screen in the circle of friends, in just 2 months, there are no quick scenery, every move Both touch the focus of the line of sight.

618 just a few days later, on June 24th, WeChat unblocked the short video of the fast hand in the circle of friends. In early August, quick hands to share and micro