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From the perspective of the city, as the reforms of the Guangdong-Hong Kong-Macao Greater Bay Area, the Guangdong-Macao Intensive Cooperation Zone and the Special Economic Zones re-start and the three major opportunities superimposed, and the acceleration of cooperation between Zhuhai and Macao, Zhuhai has made a leap Become a domestic “hot spot” city.

Ranked 39th in the “Global City Competitiveness Report (2020-2021)”, second only to Shenzhen, Beijing, Guangzhou, and Shanghai in China, and ranked fifth;

In the “Report on the Business Environment of China’s 296 Prefectural-level and Above Cities in 2020”, Zhuhai ranks 15th in business environment, ranking first in the country’s permanent population growth index, eighth in the soft environment index, and per capita GDP in the country Sixth, strong consumption power;

Last year, the Honghe Bridge and other transportation lines were completed and opened to traffic. In 2021, it is planned to start the construction of the Zhuhai-Zhaoqing high-speed rail (Zhuhai-Jiangmen section), Guangzhou-Zhuhai (Macau) high-speed rail, and Guangzhou and Zhongshan to push Nansha to Zhuhai (Zhongshan). Preliminary work for the intercity, speeding up the construction of the second phase of Zhuhai Intercity, will continue to improve the transportation network inside and outside Zhuhai……

Under the influence of multiple factors such as economy, population, consumption power, transportation, etc., Zhuhai’s business prospects have released new vitality. According to the statistics of Winner’s big data, This year Zhuhai has 13 commercial projects (commercial area ≥30,000 square meters) unveiled, adding more than 1 million square meters of commercial supply. There is no shortage of Longfor, Baolong, etc. Well-known real estate company!

Specifically, in the Hengqin area, since the establishment of the Hengqin New Area in 2009 and the listing of the Hengqin Free Trade Area in 2015, Hengqin has grown from a small border island to a modernized new city with each passing day.

Under the superposition of the “Zhuhai-Macao Cooperative Development of Hengqin” policy, Hengqin business district is now accelerating its rise and showing a diversified and open trend.

On the basis of the open projects such as Chuangxinfang and the first large-scale Portuguese complex in China-Legend Pondou Plaza, Hengqin will welcome Rainbow Life Plaza and Ola Lotus•Liandi >Two characteristic projects, the former is invested and constructed by Rainbow Group of Macau, and the latter is a demonstration cultural and business travel project strongly supported by Guangdong and Macao, and creates a full sensory experience block with the unique “Chinese Medicine+” as the core.

In the next few years, MCC Shengshi International Plaza, Hengqin Vientiane World, Juxinghui Commercial Plaza and other projectsIt will also enter the market, and the business is just around the corner. In November last year, China Shipping also entered the Shizimen CBD with 10.476 billion yuan. It is close to Shizimen Huafa Commercial City, Zhuhai Convention and Exhibition Center, Zhuhai Metropolitan Rail Shizimen Station, and is directly opposite Macau and Hengqin Financial Island, stimulating commercial potential around Hengqin.

The establishment of Wanda Light Assets Commercial Management Company will effectively link diverse and open business resources.

At the same time, the concentration of industrial resources and institutional innovations in the Hengqin area have greatly improved the population, consumption power, and investment environment of the Hengqin area. It will provide convenience, Frontier and international development atmosphere.

Picture source: Zhuhai Hengqin New District Government website

In terms of industrial agglomeration, a modern industrial system represented by technological innovation, characteristic finance, cultural tourism, exhibitions, etc. has gradually taken shape in Hengqin.

According to the website of the Hengqin New District Government of Zhuhai City (posted on January 1, 2021), there are more than 320 high-tech enterprises in the area, 5562 registered financial enterprises, and the establishment of a Guangdong-Macao cross-border financial cooperation (Zhuhai) In the demonstration zone, 18 qualified Macau financial companies including the Hengqin branch of Atlantic Bank of Macau settled in; 3,290 Australian-funded enterprises were introduced, which has become the most concentrated area of ​​Australian-funded enterprises in the Mainland.

In the future, the huge office population will become a potential consumer of Hengqin’s business.

At the same time, the construction of Hengqin International Leisure Tourism Island by relying on the Changlong International Ocean Resort, the innovative Lions Gate Entertainment World, the National Geographic Explorer Center, and the Xingqi Tower Unpowered Park will also attract A large number of tourism consumers.

In terms of system innovation, Hengqin uses the World Bank’s 10 indicators of business environment as a guide to deeply integrate international high-standard investment and trade rules. At present, more than 505 reforms and innovations have been implemented. Among them, 11 pilot experiences were replicated and promoted nationwide, 44 were selected as four batches of system innovation cases in the Guangdong Pilot Free Trade Zone, and 63 reform and innovation measures were replicated and promoted in Guangdong Province.

To sum up, Zhuhai Hengqin, which has multiple favorable policies, full commercial potential, and open and convenient development atmosphere, was selected by Wanda this time. Although it was unexpected, it was reasonable!

Picture source: Zhuhai Hengqin New District Government website

Wanda Commercial’s determination to completely lighten assets

From the reorganization of Wanda’s asset-light commercial management company to the introduction of state-owned assets and the company’s settlement in Hengqin, Zhuhai, we can see Wanda Commercial’s determination to completely lighten assets.

As the largest area under management of domestic light asset projects, Wanda Commercial started its light asset transformation path in 2015.

In terms of model, the development stage introduces financial investors or co-developers, exports the brand, is responsible for design, construction and operation, shares rental income, and does not intervene in the acquisition of land, construction, property development and other important assets Link.

In terms of layout, According to Winshang Big Data statistics, since 2016, Wanda’s asset-light projects have basically covered all tier cities except Tier 6, and the experimental layout strategy is obvious.

After more than five years of “siege the city”, Wanda Commercial has also achieved good results in light assets.

It is understood that from 2017 to 2020, the proportion of Wanda commercial management self-owned projects has continued to decrease, and the proportion of light assets has gradually increased. In 2020, Wanda Group will open 45 Wanda Plazas, of which 27 are asset-light Wanda Plazas, accounting for more than 60%; in 2020, 60 asset-light Wanda Plazas will be signed, which is 167% of the number in 2019; 142 Wanda Plazas are under construction Plaza, of which light assets account for more than 80%.

As of the end of 2020, the number of asset-light projects that have opened has exceeded 100, among which 50% of the projects have been sinking to third- and fourth-tier cities, and the results have gradually become prominent.

In 2021,Wanda Group plans to open 50 Wanda Plazas, of which 34 are asset-light, accounting for 68%, and plan to sign 70 asset-light Wanda Plazas.

In fact, everything Wanda Commercial does is to accomplish its ultimate goal-Being favored by capital and successfully listed.

This time, with the support of Zhuhai SASAC, the reorganized Wanda Light Assets Commercial Management Company, can it complete its “listing dream” within the time limit? Wanda Light Assets Commercial Management Company settled in Zhuhai. What impact will it have on the future development of Zhuhai’s commercial market? Winshang.com will continue to pay attention.