The real estate industry is about to cross the “quantity stage” and enter the “quality stage” during which there will be “an increase” and “a qualitative change”. Good quality changes.
“When the main contradiction of China’s economy turns into the needs of the people for a better life, housing is still an important content.” At the 2021 China Smart Real Estate (Eighth) Summit Forum, Special Researcher of the Counselor Office of the State Council/Former National Bureau of Statistics Chief Economist Yao Jingyuan said that the real estate industry is about to cross the “quantity stage” and enter the “quality stage”. Livable, green and smart will become the development themes of the real estate industry in the future.
An economist, such as Guan Qingyou, Dean of the Institute of Financial Research, also believes that the financial consolidation that began in 2016 “actually has also affected the real estate industry. The introduction of two or three red lines in 2020 will de-finanize the entire real estate industry.” Beginning. Under such a background, the development model of real estate cannot be financialized, and gradually transitioned to a development model of manufacturing. Developers are transforming from so-called developers to craftsmen.”
But in the next few years, incremental development will coexist with the improvement of residential quality. “After more than 20 years of real estate market-oriented development, China’s per capita floor space is 37 square meters, basically reaching the international average, but the per capita housing area is only more than 20 square meters.” Guan Qingyou said, “because there are 150 million to 200 million People have not achieved real urbanization, and the real estate industry still has a solid foundation.”
The continued advancement of urbanization can provide a huge impetus for the development of the real estate industry. However, judging from the performance data of leading real estate companies currently released in the 2020 annual report, it is a common phenomenon that profit growth is not as fast as operating income growth. Real estate companies Facing the comprehensive transformation of business methods and products, the directions including digitalization, intelligence, and ecologicalization are more popular.
Kong Peng, director of the Research Center for Sustainable Settlements of Tsinghua University, said that if you look at the residential areas and cities built in the past, “it uses too low efficiency, and consumes too much energy and resources.” , Including the organization of space and the supply of energy are not intensive enough, resulting in huge waste.
Kong Peng believes that space should be consistent with the timeline of human activities, “If there is no one in a space, all its supply including itself, including its supply of resources, are all wasted.” Ways to solve this problem It is to change the way of space management through digital intelligent means, seize the opportunity of new infrastructure in the four dimensions of data capture, data transmission, data storage, and data processing to build intelligent digital human settlements.
Another driving force for the transformation of developers is the huge changes on the demand side. A set of survey data from institutions in 2020 shows that the proportion of post-90s homebuyers has reached 37%, an increase of 27% over 2017. This means that the demand structure is changing, and new buyers who buy homes are “more pursuing some quality,” They pursue tonality, they pursue sexual priceIn comparison, they even pursue social products in society and even more.” Wang Anping, vice president of Jinke Service Group, believes that at present, developers have seen the drawbacks of high homogeneity of products and hope to make some differentiated designs. This is also a manifestation of “returning to the essence of living”.
Under the double squeeze of regulatory policies and demand, the real estate industry will usher in substantial changes. This is also a test faced by every real estate company.