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Do you hate advertising? Do you hate advertising that is everywhere on the Internet?

Most people hate it. A consumer survey indicates that 83% of users believe that “not all ads are not Ok, but I want to filter out disgusting ads.” Seventy-seven percent said “I hope there is a way to completely filter ads, not to block ads.”

Although some advertisements can really make consumers feel the dual enjoyment of sound and audio, most of the advertisements really make people want to silently fork, let alone crazy pop-up advertisements and banner advertisements are also very crazy. It is. Of course, the most frightening thing for consumers is that you just searched for a baby costume that was 3 months old and immediately received a lot of recommendations for baby products. This raises concerns about privacy issues and feels that advertisers are monitoring your presence everywhere.

Apple can’t bear this. They oppose ad technology companies tracking user behavior or behavior on the web to collect advertising target data.

At Apple it seems that infringing on user cookies is no better than the bad behavior of trying to undermine the privacy and security of the phone. .

To this end, Apple has released a “WebKit Tracking Prevention Policy” statement that expands its smart tracking protection The power of (ITP) technology, which initially only blocked third-party cookies from invading the Safari browser used by iPhone and iMac users.

The

declaration details the web tracing behavior that WebKit believes web browsers should prevent by default. Tracking web pages is harmful to users because they infringe on the user’s privacy, but do not give the user the ability to recognize, understand, agree or control these behaviors.

We have or intend to implement technical protection in WebKit to avoid all tracking behaviors included in this policy. If we find additional tracking techniques, we might extend this strategy.

The current anti-tracking measures in WebKit are generally applicable to all websites, or devices that apply the algorithm. Apple will review existing WebKit patches based on this policy to review new and existing web standards. Apple will also use the new web technology to re-do specific harmless practices without user tracking.

Ad Technology’s activity relies heavily on online tracking. Collect (anonymous) user activity data on the network, tracking every move of the user from one site to another. In this process, the user’s behavior can be captured.

This behavior is often used to provide targeted advertising to users, but it is not just about providing relevant ads. It also allows marketers to create detailed profiles related to user interests, resulting in user privacy violations.

Interactive advertisers, including Facebook, Google, and other ad technology companies, have been adding cookies to users’ browsers to track the websites they visit and interact with. Third-party cookies are often advertisedPlaced in the browser, awkward advertising technology companies use these cookies to track user behavior.

And what Apple does is to block these technologies.

Any advertising technology company that tries to circumvent these restrictions will be severely punished. The Apple WebKit team stated in the update that “If a party tries to circumvent our approach to preventive prevention, we may add additional restrictions without prior notice… These restrictions may apply generally to the source of the algorithm or to evade responsibility. Specific party.

Apple WebKit engineer John Wilander at his twitter said:< /p>

The strategy was inspired by the anti-tracking strategy we released earlier this year. This makes Safari the second major browser with a clear definition of unacceptable tracking behavior.

By equating cookie tracking behavior with security vulnerabilities, Apple is working to improve user privacy.