Colorful “K1”
In recent months, one-off (ie, throwing) electronic cigarettes have rapidly spread in the market, and gradually become an entry-level product for new users to access electronic cigarettes. Compared with the electronic cigarette exchange, the disposable electronic cigarette has a lower price threshold and a variety of tastes and styles, which makes it better in some offline scenes than the elastic-changing product.
The recently-received “KMOSE engraved rice”, the e-cigarette K1, was launched on-line and offline in May. Developed and launched by Shenzhen Funcore Technology, this product has up to 12 different flavors, each of which can be distinguished by the color of the tobacco rod.
Co-founder/CEO Liu Haonan told KMOSE that as a member of “New Smoke”, it was founded in March of this year. Although it was established soon, its core team had many years of Internet and fast-moving. Product and media trading experience, so the brand early in the channel and revenue progress is very fast.
Liu Haonan and another founder, Huang Junhao, were exposed to large smoke equipment during their time in the UK. In 2018, they began designing small smoke products and visited the supply chain and recruited technical teams. “KMOSE engraved rice brand pays attention to product design. Before the first generation K1 was finalized, the team tried various shapes of tobacco rods, dozens of color combinations and hundreds of kinds of smoke oil flavors. We almost did not count on product development and design. Cost.”
KMOSE engraved co-founder and CEO Liu Haonan
KMOSE engraved rice hopes to serve more users through diversified products, and the brand is also positioned to serve the entire smoke age group. In the domestic market, K1 has launched various e-commerce platforms and established a community marketing system. At the same time, it has also entered the scenes of Shangchao and convenience stores through the urban partner model. As of now, K1 has completed its revenue of RMB 3 million in the first month of its listing, and its revenue in August is expected to double.
According to Liu Haonan, the brand will launch the KMOSE engraved product PRO in the near future. In the future, the KMOSE product matrix will be perfected by introducing new products for different consumption scenarios and terminal channels. “With K1 as a sharp knife product for brand awareness, we have already harvested a large number of loyal users. PRO is a supplement and upgrade product for new needs, bringing users a more diverse smoking experience.”
In fact, the current e-cigarette offline market has begun to seize the market and create scenarios. Liu Haonan believes that offline competition is a necessary process for new consumer goods, but the market is still in the incremental stage. Therefore, the laying pressure of the offline channels is not large, and KMOSE engraved rice is rapidly expanding in various scene channels.
In terms of overseas markets, KMOSE has planned to deploy in Europe, America and Southeast Asia, and has now landed in the United Kingdom, the United States, Mexico, Cambodia and the Philippines. Founder Huang Junhao has recently met with Indonesian Trade Minister Ruggedah and discussed the issue of K1’s landing in the Indonesian market. Minister Lujida spoke highly of K1 after the meeting and welcomed KMOSE’s layout of the Indonesian market.
KMOSE engraved founder Huang Junhao and Indonesian Trade Minister Lu Jida
The difference between KMOSE’s development route and most domestic manufacturers is that its team’s funds, real estate-centered media resources and channel resources are strong, and the electronic cigarette industry is still sensitive to early stage and advertising. These resources will be an important advantage in the early stages of brand promotion.
The initial launch of the KMOSE engraved rice project was funded by the founding team and has recently launched the next round of financing.