The annual coverage of the public media has reached 6.294 billion, accounting for nearly half of the annual passenger traffic of the national highway passenger station.
JD.com recently announced that it has invested tens of millions of yuan in strategic investment in the media integrator of the highway passenger terminal, “Yunzhong Media”. The two companies will be in the sinking market users to pull new, online and offline marketing, new retail transformation in the passenger station, online payment, small pieces of logistics, unbounded retail, Molybdenum media business and other aspects of cooperation.
At present, the marketing value under the passenger traffic scene in the sinking market has been increasingly explored. Whether it is in the advertising station of the passenger station, the railway station, the airport WeChat public account, or the rental of advertising booths and booths under the online scene, many business models have been developed to varying degrees. Domestically, including Yunzhong Media, Shandong Transportation Media, Shenyang Many companies, such as Ziyu Media, are exploring the deeper commercial value of this scenario.
Beijing Yizhong Media Co., Ltd. (hereinafter referred to as “Yunzhong Media”) was established in 2008 It is a closed-loop commercial form operator of media transmission, big data operation and new retail in China’s road passenger transportation. At present, its business covers 21 provinces and 325 cities across the country. It has over 1000 controllable resource sites, nearly 10,000 LCD screens in the station, and has completed 4 national land ports.
In 2018, Yizhong Media put forward the concept of “communication station space integration operator”, grasping the customer’s stay in the station for 20-40 minutes, combining advertising display, push and retail multi-form business, and The passengers in the station form a multi-dimensional interaction to improve the marketing value of the passenger station scene.
In this context, the media coverage of the public media has reached 6.294 billion, accounting for nearly half of the annual passenger traffic of the national highway passenger station.
Chen Lei, vice president of Jingdong Digital, said that he valued the marketing value of Yanzhong Media in the big traffic travel scene. Jingdong Science and Technology hopes to create an offline marketing ecosystem of digital scenes together with Yanzhong Media to further tap the sinking market value. .
For the development prospects, Yanzhong Media CEO RoadZhai believes that “with the end of the Internet dividend era and the return of offline traffic value, the brand’s awareness of the value brought by passenger stations has gradually increased. With the support of Digital Digital Technology, Jingzhong Media is building a road passenger transportation network. Closed-loop media, big data operations, new retail scenarios and interactive poly-screen platforms will further unlock the huge potential of road passenger traffic scenes and open up a new ecological situation for road passenger transport.”
In addition, in the core team of Yanzhong Media, Li Xin, the founder of the company and chairman of the company, is one of the founders of the UNMEIDA National Highway and Television Network project; the CEO Lu Hao is responsible for the company’s strategic development and overall brand planning. And established a marketing team, formerly a fashion group publisher.