Xu Qi, vice president of realme, president of China, and president of global marketing
On March 31, Xu Qi, president of realme China, said in an interview with reporters that he was affected by the upstream of the mobile phone supply chain. Affected by the shortage of raw materials such as chips, batteries, and sleeves, the price of mobile phones may fluctuate in the second half of this year. “The price in the first half of the year should be cherished. In the second half of the year, it may depend on the overall supply and demand relationship to determine the price trend of the mobile phone industry.”
The impact of the supply chain is to allow manufacturers to stock up earlier. “We are now fully stocking the realme GT series; for the future, we still have to prepare for a certain pessimism. We have already made chip plans for next year and the next year, and locked in early, so that it will have a smaller impact on the next year and the next. “
Before, Realme announced the adoption of the “dual platform + dual flagship” strategy to deal with chip tension, using both Qualcomm 888 chips and MediaTek Tianji 1200 chips.
On March 31, realme released the first mobile phone GT Neo equipped with the Tianji 1200 chip, positioning it as the flagship of trendy play performance. “This year, for chips like Dimensity 1200, it can support the sales of the GT series to break one million. This is the goal we strive to achieve.” Xu Qi said.
As a new brand, realme quickly “conquer the city” with highly cost-effective products. Realme said that in the first quarter of 2021, the sales of realme mobile phones almost equaled the sales of the whole year last year, an increase of 463% year-on-year.
“For the Chinese market, we still have ambitions. We hope to reach a share of 3 to 5 points this year, and at least sprint to 20 million units.” Xu Qi said.
Xu Qi said that he will do a good job in the Chinese market, and realme will do a few things in the next period of time. First of all, we must continue to polish the products and make them the ultimate; second, we must do a good job of service, including after-sales service and services for users and fans; we must clearly define our brand and achieve the ultimate.
This year, when major mobile phone brands are hitting the high-end market of more than 4,000 yuan, they have left realme market space. “We are not prepared to hit the high-priced products above 4000 and 5000. Our focus is to serve users in the price range of less than 3500 yuan. This group of young people have more urgent demands for realme.”
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