He launched millions of girls and supported Chinese rock music.
Editor’s note: This article is from WeChat public account “Chinese business strategy” (ID: hstl8888), the author of the Chinese business strategy.
Ma Dong, who created “The Wonderful Story”, and Shen Lihui, who launched the Strawberry Music Festival, aimed at the same ethnic group.
Only one is now, one is 22 years ago.
Fire
Before three months ago, rock musicians also enjoyed a kind of “great equality”: whether you are a younger brother or a big brother, it is a stranger who is indistinguishable from all the outsiders.
The new trousers lead singer Peng Lei, can even put on a suit to go to the chain to apply. The troubles that are recognized do not exist at all.
But after “The Summer of the Band”, they should all prepare sunglasses and masks.
Suddenly, the girls began to fall in love with the scorpion, the temper, and the son who didn’t like to take a shower. Click#15, which hasn’t been on the stage for a long time, has already placed the show for three months. The bands have also become the first choice for branded commercial performances. Some bands have increased their performance fees by 20 times…
City Square, the aunts stepped on “Goodbye Jack” and took the pace of the devil. The small shop in the village, the uncle who sells the cigarette, is playing “everybody is here now”. Some people are distressed by the tragic past of the musicians, and really want to give them money and then quickly.
Who can think that these rock musicians who least like to watch variety games end up with a variety of fires. At least, some of the bands got fired first.
Before this, people habitually believe that independent music belongs to the niche, Rock musicians are poor. Just as some people think that art films should be “satisfied”.
“Summer of the band” mentionsFor a counterexample: business and art, in fact, is not the opposite, as long as the rock is playing well, some people will applaud, the difference is only a matter of time.
Ma Dong of the “Summer of the Band” is relatively late. Before doing this program, he knew nothing about the band. Recording the scene, but also actively revealed that he is a voice, a layman.
But the new pants owner, Shen Lihui, is very early. In 1997, he set up the modern sky and began to explore rock bands and indie music.
This morning and night, separated by a full 22 years.
The old band and the old record company know the hardships.
Guo Cheng, the owner of the solo record, said: “I always think that since the first music festival was held in 2007, 80% of the bands in China should thank Shen Lihui. The bands that have come through should be Clearly, he made everyone have more objective income. In the old saying, the ancestors planted trees, and the descendants took the cold.”
August 10, the last issue of “Lexia” announced hot5 In the final ranking, the poor students in the new trousers band got the first in life.
People also took advantage of the situation, this person standing behind the new pants “planting trees.”
Rock and roll “harm”
On May 9, 1986, a young Beijingese man with long squats and high and low trousers stood on the stage of the workmanship, playing the guitar and singing a song “Nothing.” This behind the scenes is seen as a sign of the birth of Chinese native rock music.
This form of singing, which was extremely “destructive” at the time, began to open an exit for the long-repressed Chinese, and a group of young men and women eager to walk the fashion front took the lead in “putting into the pit.”
Shen Lihui is the number one enthusiast.
In 1988, Shen was admitted to the Beijing Arts and Crafts Institute. He met a group of like-minded friends, formed a awake band, and served as the lead singer.
Not long after, in a dilapidated rehearsal field, Shen Lihui met a unique model a group of people. Later, others told him that this is also a new group of bands called “Tang Dynasty.”
It will not take long for this name to become an obsessive symbol, shining the memory of a generation of youth.
But the waking of Shen Lihui, there is no such life.
After graduating from the Industrial Art Institute, I heard that the printing industry can make money, and Shen Lihui is ready to make a big vote, and the band has temporarily put down.
However, after two years of hard work, I saw the book, wow, and lost hundreds of thousands.
At that time, Shen Lihui was only 20 years old. He thought that his band didn’t understand, and his business was in a mess. He had to squander the wine and healed himself by watching Hayao Miyazaki’s “The Knicks”, which is said to be repeated. I watched it dozens of times.
The turning point is that he figured out one thing: he can’t stare at the money, but he has to look at the customer’s needs and treat the other party’s satisfaction as his own purpose.
In the present words, it is almost “user thinking.”
Before this, whenever he encounters a customer’s “difficulty”, he always habitually resists and evades, almost every day in the struggle. After the change of concept, he began to think about the problem from the customer’s standpoint. In order to ensure the quality, he personally and meticulously keep an eye on all the processes.
In the initial stage of the market economy, customer thinking is far from being popular. The change of Shen Lihui was very effective, and the printing company began to improve slowly. By 1997, it had already achieved a turnover of 8 million.
It was also at this time that Shen Lihui decided to release his first album for the awake band.
To this end, he set up a record company, named Modern Sky. In the future, it will become China’s largest new music independent record company.
Shen Lihui spent a year recording the album. Without knowing how many pieces he could sell, the production cost was as high as 700,000. “I just want something that I am satisfied with.”
This later “Great!” ? “I have won a lot of awards, and I have been hailed as the representative of the opening of the “New Voice of Beijing” by important domestic media such as “Audio World”. Shen Lihui wrote in the lyrics: “Your TV is broken, your eyes will be fine, your watch is stopped, it means you are very happy.”
In 1997, Shen Lihui signed another band and released the same name album “New Pants” the following year. In “The Summer of the Band”, Da Zhangwei’s “Outdated”, which he sang, is from this album.
At that time, Chinese rock music seemed to be rising. Whether it is a new trousers just out of the road, or just as the owner of the record company, Shen Lihui, his heart is full of enthusiasm. I can’t tell why, in the end, I feel that the future is good, and it seems that a lot of money is coming to me.
The reality quickly wakes them up.
Under the impact of piracy and the Internet, the modern sky was twice on the verge of bankruptcy.
Peng Lei has a description in “Beihai Monsters”: “After 2002, the rock music market has gone from bad to worse, and the modern sky is not open. The young people are like the present, listening to Hong Kong and Taiwan music, and occasionally listening to Japanese and Korean music, mainland rock. Don’t listen to death. Rock and roll has not yet entered the ground, and then returned to the underground.”