This year’s young people are getting more and more “tea in tea”.
Editor’s note: This article from the micro-channel public number “DT FINANCE” (ID: DTcaijing), of: Zheng Xiaohui, Ami, Editor: Xiao Tang,Design: Qi Zhen.
The young people in this class are getting more and more “tea in tea”.
If you want to join a colleague’s fishing and chat team recently, there are probably only two criteria: one is that the fund should be green, and the other is that you need “tea” as a person.
Don’t rush to disdain, these years, the meaning and usage of words are like hot spots, and they have experienced reversal and reversal. The “tea” nowadays has long been not the scheming green tea at the beginning, but the “drinking tea” with the desire to survive.
In 2021, Tmall Black Box, after observing the tea consumption habits of young people, released the “Online Spring Tea Consumption Trend Report” (hereinafter referred to as the
It is no exaggeration to say that when some people are still bartending drinks in convenience stores, other young people have already turned their heads back to the health check-up reports marked in red.
So today, based on the popular tea-drinking culture summarized in the “Report”, we have produced the “4 Tea Appreciation Postures of Tea Masters”. Welcome everyone to join us and see which “tea art genre” you belong to.
Pose One
“I can be single, but my cp must be married”-the slogan of this girl is really fierce.
Now whether it is a drama or a variety show, if you don’t engage in a sweet cp line, you are not eligible for hot searches, and it is popular all over the country. After all, life is so bitter, so you should take in more sugar to neutralize it.
The same goes for drinking tea. It doesn’t matter what the bottom of the tea is. What’s important is that there must be soul mates such as fruits, flowers and plants.
Because every anti-sugar girl determined to give up milk tea and drink the first cup of pure tea, she once sent out a soul torture that hits the soul: “Is this really something to drink?”
So, this group of people are particularly good at finding cp for tea. For example, burdock and tea are obviously like two parallel lines in the vast universe that can never intersect, but it happens that when the golden wind and jade dew meet, they win but there are countless cps in the world.
Not only is this chrysanthemum, wolfberry, cassia seed and burdock tea ring powder countless, but burdock has the fastest growth rate among all tea partners, 7 times that of the same period last year.
There are also nuts, grapes, sea buckthorn, probiotics, sweet-scented osmanthus…all of which are just a drop in the cp universe.
In this era when everything can be composed of CP, don’t ask how novel CP is, just ask what can make you sweet.
Pose Three
The lazy pie who is born to be troublesome
If you find a common ground for young people in the 21st century, it is estimated that 95.1293041% of young people will choose “fear of trouble.”
For young people, the old-fashioned office life where parents fetch water from the pantry, make tea, chat, and wait for the water to cool is too luxurious. If they can, they would like a pot of tea to quickly solve 10,086 problems .
Therefore, the workers in the office are extremely seeking the quality and efficacy of tea. After all, their old cold legs can’t be cured without the ingredients and medicinal materials that are 30 to 50 years old. And if a large logo with a limited edition is printed on this tea, they will be happier if they squeeze to buy the co-branded version on weekdays.
In this wave of holding thermos cups, the students and friends in the classroom have not fallen too much, but their biggest demand is not the efficacy, but that the packaging of the tea itself should be good enough.
Because when your peers are in their early 20s, their physical functions are still in the expiration date of the factory. Compared with the health of life, the appearance of tea is extremely important. Otherwise, young people will lose their confidence when they “socialize with a vacuum cup”.
There is no proof. The “Report” released by Tmall Black Box shows that in 2020, young people are more likely to buy tea products with labels such as “Lazy People”, “Co-branded” and “Cold Brew”. ——Just look at these words, you even think this is a consumption report of specialty coffee.
When a tea product can conquer young people who are afraid of trouble, so that they can eat hamburgers and drink health tea while watching a drama, they may truly master the code of wealth.
Poses Four
High-end pie who loves the original taste
The people who really want to drink tea out of quality are still concentrated among urban men aged 30-60.
In the eyes of young people, tea is just tea. But in the eyes of this group of people whose consumption of tea has been upgraded, there are “eighteen imperial trees” behind the tea, which is a “symbol of taste.”
There is of course a reason for returning to the basics of tea tasting.
On weekdays, there are too many people, big fish, big meat, 30-year-old barrels of whiskey can only be used to gargle, the 800 square meter home is full of antique mahogany with pulp, even drinking water on weekdays The cups can’t wait to be printed with “Kangxi of the Qing Dynasty × × Nian Imperial System”.
The essence of their lives is that everything should be expensive without showing up, and there is a “knowledgeable” protruding from the whole body.
When the young people were still sighing, “The flowers in the cup are so beautiful that they are soaked”, they have pointed to the tossing tea in the cup, and shook their heads with hatred of iron and steel: “Young man, your tea-making craftsmanship. , No.”
This trend of drinking more and more “beautiful” is also reflected in the sales of original leaf tea. The “Report” shows that in 2020, the transaction volume of raw leaf tea will increase significantly. Especially for white tea, which is easier to import, the turnover increased by 88% year-on-year. In March, when Longjing tea was just launched before the new year and Ming, the growth rate of Longjing tea was also the most eye-catching.
In the minds of more and more knowledgeable tea consumers, they may not know the taste of saury, but the umami of Yangtze saury and Mingqian Longjing must be excellent.
Finally
The above four tea-drinking postures are rewarded by the “Online Spring Tea Consumption Report” released by Tmall Black Box during the last spring tea season.
They found that when consumers buy tea products online, there are also four trends: drinking fresh, drinking novelty, drinking new flavor, and drinking healthy.
When young people start to drink tea, and substitute their usual pursuit of freshness, convenience, and ingredients into the tea, the tea itself seems to be “younger”.
Maybe in the near future, tea will be like milk tea, not only water for life, but also water for happiness.