Huawei’s strong domestic presence is putting more pressure on Xiaomi OV, who hopes to use the form of alliance to launch defense.
On August 19th, Xiaomi, OPPO, and vivo jointly issued a statement through the WeChat public account and official Weibo, and announced the joint establishment of the “international alliance.”
According to the instructions issued by the three vendors, the alliance company can achieve cross-brand file transfer, the function to adopt “mobile peer-to-peer fast transfer protocol ( Mobile Direct Fast Exchange) is a transmission standard, and features low power consumption, fast speed (20M/s), and no traffic.
Take the mobile phone of any manufacturer as an example. When you need to share files such as photos to mobile phone users of two other manufacturers, users only need to enable the mutual transfer function in the drop-down menu or turn on the Wi-Fi and Bluetooth switches at the same time, and then in the photo. Click the share in the edit bar. If the other party also enables the mutual transfer function, the user’s avatar will be displayed on the mobile phone. After clicking Send, the receiver can confirm it.
This feature is often used as a “backup” in addition to transferring files between users. This is an important scenario for users who want to change phones. When you need to switch the files, photos, and chats of your old phone to your new phone, the One-Touch Interchange feature is especially important.
Example of mutual transfer of Xiaomi and OPPO phone files. Image source: OPPO official
In order to keep users in their own brands, in the past, such one-click inter-transfer functions were mostly limited to use between mobile phones users of the same brand. At the moment, Xiaomi, OPPO, and vivo have built a “mutual alliance”, and no one has opened up the embrace of interconnection. The three manufacturers also released their comments, saying that the alliance is currently “open cooperation, expecting more manufacturers to join” and is expected to be officially launched at the end of August.
However, Huawei, the leading mobile phone manufacturer in parallel with Xiaomi, OPPO and vivo in the domestic market, did not appear on the list of this alliance.
This is not difficult to predict. The alliance initiated by Xiaomi OV is ostensibly to achieve functional interconnection. In fact, it has eliminated the cost of other brands when users change their machines, so that consumers canMoney is spent on vendors in the league. This is a defensive sales strategy from the point of view of the function, which is naturally the common opponent of Xiaomi OV in China: Huawei.
Huawei’s strength in China is putting more pressure on Xiaomi OV. At the end of July, the analysis report of the 2019 domestic mobile phone market announced by Canalys showed that Huawei’s shipments ranked first in China, reaching 37.3 million units, a 31% increase over the same period last year, and market share accounted for 38%. . In addition to Huawei, the sales of OPPO, vivo and millet ranked second, third and fourth were all year-on-year.
Huawei’s sales volume is rare. Since the Sino-US trade friction incident at the end of last year, Huawei has been banned from selling hardware and software services in the United States, which has hit consumers’ core businesses, including mobile phones, PCs and tablets. However, Huawei responded quickly. On the one hand, it enabled the core component backup solution. At the same time, it closely arranged the marketing strategy in China and released the “Hongmeng” system. At present, it has basically passed through difficult times.
“The overseas market has now recovered more than 80%. It is estimated that this year’s mobile phone sales will be around 240 million units. It is not a big problem to stabilize the world.” Yu Chengdong at the Huawei Developers Conference this month, including 36 氪 The media said.
It can be said that under the background of Sino-US trade friction, Huawei can still occupy the top spot in domestic shipments. This has to make Xiaomi, OPPO and vivo feel jealous, but this kind of relying on “husband” formation Whether the alliance can really threaten Huawei, the conclusion seems unclear.
A precedent that can be referenced is: Last August, some users discovered that Xiaomi’s one-button change function could not import the data of Xiaomi mobile phone into the new Meizu 16 Plus (previously Meizu’s change assistant and Xiaomi’s) One-click machine can transfer data to each other’s mobile phones), when the millet 8 and Meizu 16 confronted fiercely. In this regard, Meizu founder Huang Zhang also said: “It (millet) is afraid of us.”
Image Source: Meizu Forum Screenshot
The competition of “Millet OV”‘s own alliance is also difficult to avoid. Whether it is the sinking market, the competition for young people, or the overlapping of their brands such as Realme and IQOO, Xiaomi, OPPO and vivo are hard to become “forever friends”. This newly formed alliance camp will also have How many changes, stillUnknown.