After realizing a year-on-year turnaround in 2020, ST Yedao applied for “cap”.
The Coconut Tree Group’s advertising turmoil resumed, and ST Coconut Island (600238.SH, hereinafter referred to as “Coconut Island”) was accidentally implicated.
Recently, the Coconut Tree Group has been involved in advertising disputes. According to reports, the latest recruitment advertisement of the Coconut Tree Group stated that “Enrollment has a car, a house, a high salary, and there must be beautiful handsome guys to chase. After graduation, I will hire a job and will be promoted to the group vice president with an annual salary of 1.08 million. “Reward 10 million villas” and other slogans.
According to the Hainan Daily News on March 31, shortly after the job advertisement was issued, the Hainan Provincial Market Supervision Bureau conducted an administrative interview with the relevant person in charge of the Coconut Tree Group. Because the above-mentioned advertisement content violated the relevant provisions of the “Advertising Law” and caused a negative social impact, the provincial market supervision bureau has initiated an investigation into the suspected illegal advertisement of the coconut tree group.
However, due to the difference in the brand name, some media mistakenly regarded the protagonist of the above incident as Yedao, a listed A-share health care product company. “ST Yedao suspected of violating the advertising law investigation” related reports spread quickly.
In this regard, Yedao issued an announcement on the evening of April 5 to clarify. Yedao said that after verification by the company, the reported illegal advertising content is not related to the company at all, and the company has not been investigated for suspected violations of the Advertising Law. And violations of public order and good customs were fined.
Clarified that on the first trading day (April 6) after the announcement, Yedao closed up nearly 5%.
It is reported that Yedao was listed on the Shanghai Stock Exchange in 2000. Its main business is wine products. The main products include health wine “Yedao Deer Turtle Wine”, “Yedao Sea King Wine”, white wine “sea sauce” and “Yedao Island”. In addition, it also produces coconut milk beverages.
It is worth noting that the recent moment when Yedao realizes its “removal of hats”.
Because the net profit in 2016 and 2017 was negative for two consecutive years, Yedao stock was subject to a delisting risk warning on April 26, 2018, that is, the stock abbreviation was changed from “Hainan Yedao” to “*ST Yedao” island”.
After achieving a year-on-year turnaround in 2020, Yedao has already applied for “caps off” in March this year, that is, to revoke other risk warnings.
According to media estimates, since the Shanghai Stock Exchange will decide whether to withdraw other risk warnings on the company’s stock within 10 trading days after receiving the company’s application, Yedao may receive its consent around April 8. The decision to “take off the hat”.
Today’s close, the three major A-share indexes fell collectively, and ST Yedao fell 0.74% to 9.45 yuan.