Regardless of whether it is a large-scale life insurance company or a small and medium-sized life insurance company, reform and transformation are topics that they have always been unable to bypass in recent years.

On April 7, Yu Hong, general manager and co-CEO of Ping An Life, stated at the launch of the Ping An Zhenxiang run health service plan that Ping An Life had explored On this basis, with the comprehensive upgrade of critical illness insurance in February, the “Ping An Zhenxiang RUN” health service plan was launched simultaneously, and through the one-stop solution of “insurance protection + health management + medical services” to satisfy consumers in insurance claims , Health promotion, medical consultation and other aspects of higher demands. Yu Hong, General Manager and Co-CEO of Ping An Life

Yu Hong, General Manager and Co-CEO of Ping An Life

Coincidentally, another listed insurance company, China Pacific Insurance, is also fully promoting the new “product + service” model in Transformation 2.0. The two major needs of elderly care and medical care have been formulated, and the “Great Health Development Plan” has been formulated to achieve the integrated development of life insurance products with health management, elderly care services, and wealth management.

Gong Xingfeng, vice president and chief actuary of Xinhua Insurance, also mentioned at the company’s 2020 performance conference that under the impact of the epidemic, customers’ understanding of health and wealth management has undergone profound changes, and China’s population is aging. Under the situation of globalization, both critical illness insurance and annuity-based pension insurance have a very strong development space. There are still many opportunities to seize in these two markets and these two business sectors in 2021.

Obviously, health has become a frequently mentioned vocabulary by various insurance companies. In this process, the definition of “health” is also undergoing new changes. From the original “not sick” to a healthy lifestyle, daily healthy diet, universal sports and fitness, and professional health management have gradually become major Trends, health concerns have been continuously activated.

From the general performance of the life insurance industry last year, the new crown pneumonia epidemic, the transformation of the agent team, and the diversification of market demand have brought about the transformation of various insurance companies. Multiple pains.

In recent years, the incidence of serious illnesses in my country has continued to rise, and is showing a trend of younger generation, but real pain points such as “difficulty in seeing a doctor” are still common. While the awareness of national insurance continues to increase, there is also an increasing demand for supporting health services beyond pure insurance protection products.

moreHong said that at first the insurance was just a “cold” commercial contract, and the company settled claims after the customer was out of the insurance. But the role of insurance is more than that. In addition to doing better in claim settlement, Ping An also pioneered services such as “critical illness first compensation” and “intelligent pre-compensation”, which puts claims in advance and solves the urgent needs of customers. ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? In addition, by introducing health management services, it is possible to create a closed loop of protection covering different stages before, during and after the occurrence of the disease.