Dingdong Maicai also plans to go public in the United States this year.

Editor’s note: This article is from the micro-channel public number “IPO knew” (ID: ipozaozhidao), Author: Stone Jin.

According to the IPO news, Daily Youxian has secretly submitted the prospectus to the US Securities and Exchange Commission (SEC) a few days ago, and will formally submit the form to the public as soon as mid-to-late June. Goldman Sachs and other investment banks will arrange IPO matters for it. , The scale of fundraising is expected to be 500 to 1 billion US dollars.

As the first batch of domestic fresh food e-commerce companies with a “front warehouse” model, established in November 2014, Daily Youxian currently provides the fastest 30-minute delivery in 16 first- and second-tier cities in China Fresh home service.

According to a number of people close to the Daily Youxian IPO, it was revealed to “IPO Early Know” that Pure 2C business is no longer the main story presented by Daily Youxian in this IPO. , “Supply Chain” and “Platformization” will be the highlights that it hopes to convey.

Fresh food e-commerce is obviously not a profitable business. For Daily Fresh Food and most other players, a new set of logic with certain growth potential can be more convincing to the capital market. ” said an investment banker.

In fact, Daily Youxian has been exporting this concept continuously in the past period of time.

On September 17, 2020, Xu Zheng, the founder and CEO of Daily Youxian, said at the 2020 Daily Youxian Supply Chain Ecological Conference that the first five years of Daily Youxian focused on the pre-warehouse-to-home model, while the second In the next five years, we will focus on the supply chain and allocate all time, energy, and resources to the supply chain first, that is, the focus of the next five years will be changed from the “last mile” to the “first mile” .

On March 26 this year, Daily Youxian officially announced for the first time that it will no longer be limited to self-operated fresh food e-commerce, but will become a community retail digital platform for community retail Digital empowerment of supermarkets, food markets and small shops in the sector.

According to Daily Youxian, it launched its smart vegetable farm business in the second half of 2020, and launched its retail cloud business in 2021, using its core technical capabilities accumulated in the vertical retail field and self-developed intelligent systems— —AI retail network, further helping community retail industry participants to achieve digital transformation.

According to Wang Jun, partner and CFO of Daily Fresh Food, If Daily Fresh Food continues to focus on pre-warehouse-to-home business, it will only account for 6% of the fresh food and FMCG market at most. %-7%, and the platform will have the opportunity to seize 25% or even 40% of the market share.

Of course, all of this is just everyWhat is the idealized state of Riyouxian, the real situation and financial data, or it can only be known after the prospectus is published 2 months later.

Since its establishment, Daily Youxian has completed at least 9 rounds of financing. Investors include Tencent, CICC Capital, Jeneration Capital, Goldman Sachs, Tiger Global Fund, Yuanjing Capital, Huachuang Capital, Yuanyi Investment, Lenovo Venture Capital, Yuansheng Capital, Huaxing New Economy Fund, ICBC International, etc.

In December 2020, Daily Fresh announced that it had received 2 billion yuan of investment from a joint investment entity composed of Qingdao Guoxin, Sunshine Venture Capital, and Qingdao Municipal Government Guidance Fund. This is the last of Daily Fresh’s public announcement so far. A round of financing.

It is worth mentioning that the daily IPO market value and market outlook performance of Youxian may affect the subsequent listing valuations of similar companies to a certain extent-on March 31 and April 2, Shihui Group Dingdong Maicai and Dingdong Maicai successively announced the completion of US$750 million in Series D financing and US$700 million in Series D financing in just three days.

Of course, this premise is that the listing process of Daily Fresh Food can proceed as scheduled. After all, Dingdong Maicai also has a plan to go public in the United States this year, and there are still variables that can be the first to land in the capital market.