How do short video news reports be “quick, accurate, and good-looking”?
Editor’s note: This article is from WeChat public account “All Media” (ID:quanmeipai) , author Tencent Media.
Every summer, typhoons are one of the natural disasters that need to be guarded against in the southeastern coastal areas of China. Journalists who rushed to the frontline reports left a dedicated figure. This year, the lively report of the Beijing News’s steady “chasing the wind” is especially memorable.
This issue of the whole media (ID:quanmeipai) was authorized to open the new Beijing News “our video” deputy general manager Peng Yuanwen in the whole media to share the true love readers, look at the “our video” explosion typhoon behind the report s story.
01.Explosion is an accident
Everyone saw the explosion of Yu Jinxi’s classmates, which was actually an accident. At that time, a colleague intercepted a screenshot of Yu Jinzhao’s report. After sending a circle of friends, I found that many friends left a message, so we cut out the picture and the corresponding video and put it on Weibo.
In fact, there is a difference between the report of Typhoon Lichma and the sudden report in the general sense. Because there is a notice in advance of Typhoon Lichma, we will be prepared accordingly. The reporter probably went to the scene one or two days before the typhoon Lichma came.
02.Only fast, the operation has become regular
The operation of sudden reports is divided into two types. One can be prepared in advance like a typhoon. This piece is not particularly difficult for us. It has been done before and can have sufficient deployment time. The real emergency is a sudden explosion, earthquake, etc. This is the most test of us. Inside the “Our Video” team, when the emergency occurs, the reporter will quickly respond to the questions to the corresponding group of responsible persons, or the editor of the day on duty, theyIt will coordinate various personnel to prepare for the report.
The hotspot connection team will promptly send the message through the materials and interviews. Then the reporter immediately ordered the machine (car) ticket and rushed to the scene. In addition, we also had a filming group, and the filming team will also deploy the corresponding filming support. Basically, when the emergency report is reported, each group is responding, and the follow-up is to arrange the follow-up report according to the development of the incident. The news operation is just unbreakable, and the response of various news teams to sudden reports is actually similar.
03.UGC source rich era
The first-hand video of many emergencies comes from private shooters. In the short video news, there are usually a lot of UGC (User Generated Content), and “our video” is no exception. One of the most important changes in current news is that the material content of UGC is even more important. Whether it’s breaking news or other categories of news, when the event first occurred, it was basically the fastest UGC material.
One is because there are very few reporters who are present when an emergency occurs. Second, most people now have smartphones to shoot, and there are many monitoring devices such as driving recorders and public inspections of various agencies. Camera and more. If, ten years ago, when an emergency occurred, the reporter did not arrive at the scene. Basically, the video was not available. In the past, the speed at which the video material was actually obtained often depended on the speed at which the reporter arrived at the scene.
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The use of UGC material can be divided into three types: one is to verify the authenticity of the news material spread on social media, and five W related content; the second UGC material is the film material When the event occurs, it will go to the nearby shooters to help us shoot the material; the other is to actively look for UGC that has not been made public.
For example, after an event occurs, we will think about whether there is any monitoring material near it, or if anyone has put this