What is the creative process of this film? Is it able to pick up the “Which” perfect ending summer file?
Editor’s note: This article is from WeChat public account “Puffin Video Files” (ID: htysda) , author Deng Yingxi.
In April 2017, “Super 8” injected a dose of medicine into the film market at that time with a box office of 2.67 billion yuan.
After two years, when the summer file is nearing the end, the market brought by “Which” has gradually declined. Yesterday, it was only 133 million yuan, down 49.83% from last week. The new series “Speed and Passion: Special Action”, derived from the “Speed and Passion” IP, will be released this Friday. According to the Cat Eye Professional Edition, the filming rate of the film on the first day of the film has reached 79.1%, showing the high hopes that the theater has placed on the film.
During the movie, Entertainment Capital Theory MatrixThe pufferfish video file (ID:htysda) can hear the laughter from the neighbors from time to time. In addition to the large-scale action scenes of the “Speed and Passion” series, this derivative film also adds a lot of comedy elements. “I hope that after watching this movie, the audience will be happy until the time they walk to the parking lot.” Director David Leitch said to the puffer fish.
In fact, the film was released on August 2nd in the rest of the mainland, and has so far earned about $439 million in box office revenue, ranking 8th in the total box office of the world’s released movies in August. Among them, the US box office was $134 million, accounting for 30.5% of the total box office, and the box office outside the United States was $305 million, accounting for 69.5% of the total box office. What is the creative process of this film? Is it able to pick up the “Which” perfect ending summer file?
Video Core: Action, Comedy, Return to Family
After the release of “Speed and Passion 5” in 2011, the original team began to generate the idea of splitting this IP. They thought that Hobbs played by Dawn Johnson was showing superhero-like movements. There is also a skill that allows the audience to smile, and the character has the potential to continue to develop. But because of the death of Paul Walker, this plan was put on hold, everyone is working hard.In the production of “Speed and Passion 8”.
After the completion of Super 8, the IP spin-off plan was restarted. At this time, David Leitch, who also acted as an action actor, began to contact the project, including directors such as “Death 2” and “Fast Chase”. When he first saw the script, he felt that the writer Chris Morgan had shaped every character well and the story was very interesting. After deciding to join the project, as a director, he needs to add his own ideas, in addition to developing the IP, so that it follows the core elements of “speed and passion”, but also needs to import some new styles.
In the eyes of David Leitch, the director needs to take into account the audience’s feelings during the creative process, and the audience’s expectations for each movie are different. For the “Speed and Passion” series, the audience wants to see the first is the family’s values that return to the family; the second is the stimulating action scene; the last is to make them feel happy after watching the film.
For this Jackie fan, David Leitch wants to incorporate comedy elements. “Back to the history of television in the United States, there are actors who combine physical action and comedy with Buster Keaton, Charlie Chaplin, and Harold Lloyd; Jackie brings the combination of the two to another One stage is the comedy action film and makes it a cultural phenomenon that is popular with audiences around the world.
Chenglong is part of the foundation of my film. This film also follows the essence of Jackie Chan’s film. There are humorous elements that make the audience laugh, and dangerous scenes make the audience nervous. “David Leitch said to Entertainment Capital Theory MatrixPuffin Video Files (ID:htysda).
It can be seen that for “Special Actions of Speed and Passion”, action and comedy are the most important part of the storyline, and in the end everything will fall back to the family.
The comedy section is mainly achieved through the chemical reaction between the two main characters of Shaw played by Hobs and Jason Statham played by Dawn Johnson. Although the two of them are in opposite aspects of each other in all aspects, whether it is the basic place of birth, the way of speaking, the hobbies, or the core values, although the two sides are not willing to admit, there is indeed a magnetic field between them that can attract each other and mutual stand by. In the film, this contradiction between the two is mainly manifested through dialogue and action.
David LeiTch believes that the shaping of character can also be done through action drama. For example, Hobbs, who is strong, seems to overcome all difficulties; Shaw is good at solving problems with other external forces. Through the action scenes of the two protagonists in dealing with the problem, the director can display all their characters and incorporate the elements of comedy; in the language, there is a serious bickering scene between the protagonists in the movie. The feeling of sitcom.
The action scene, the car chase in the street is an important part of the inside, because “speed” is defined by it, so the film uses eight different types of cars to show. David Leitch also told Entertainment Capital Theory MatrixPuffin Video Files (ID:htysda), and now the audience is more and more fond of visual stimuli, so this movie has a total of 1600 special effects shots were used, but his background made him emphasize the importance of reality.
There is a helicopter in the movie that pulls a series of cars on the edge of the cliff. The planes and cars are real, the cliffs are real, and the objects and scenes need to be combined with special effects to enhance the reality of the picture. Sexuality allows the audience to immediately enter a stimulating and dangerous atmosphere.
Removing comedy elements, the music used in the film is also a reflection of the director’s personal style. When David Leitch started filming a movie, he always found a lot of music to listen to it over and over again, and used a series of music in his mind to sort through the story.
This time, he first selected a song called “Better as One”. This music with a blues element made him understand that when the two protagonists “combined into one” in the film, Energy is greater than the energy of a single person. At the end of the game, he chose Time in A Bottle, a song about a person who didn’t cherish the person he loved and spent his time.
The end of the visible video continues the core of “speed and passion”, that is, the importance of family or lover to people.
Whether the film can pick up the “Where”, the first week is the key
For such a film that inherits and innovates the core spirit of “speed and passion” IP, will it be popular with Chinese audiences?
As can be seen from the above table, the “Speed and Passion” series did not start to be released in China until the fourth, and when it was first introduced, it did not It was the attention of the audience. Until the seventh, the total domestic box office doubled, nearly six times that of the previous one, and the number of people watching the movie increased from 12.427 million to 62.445 million.
At that time, the number of people who often entered the theater in China was about 70 million. That is to say, in “Speed and Passion 6”, almost everyone who has seen the habit of watching in the cinema has seen this film. By 2017, when the eighth film was released, the total box office was obviously improved, making this film ninth in the total box office list of domestic film history. The number of people watching the movie also reached 72.76 million, which is obvious to the domestic audience. The speed and passion of the IP has a high degree of recognition.
At present, there are already 582,000 people in the Cat Eye Professional Edition who want to watch “Speed Passion: Special Action”. The first day of pre-sale has exceeded 31.03 million yuan. When the film is released, is it possible to bring a wave of summer movie watching like “Where?”
Entertainment Capital Theory MatrixThe pufferfish video file (ID:htysda) first of all the “Speed 8” in the “Speed and Passion” series Hollywood’s Big IP’s “Re-Link 4” and the hottest “Where” in this summer’s file are compared.
From the first day of viewing people, “Speed and Passion” IP has a strong fan effect, although its data is 163,100, which is not as good as the “22,800” of “Re-Link 4”, but it is obviously better than the series IP. The film “Where” was created on the first day, even in the first week of the overall box office is higher than “Where.”
But it can be seen from the daily data trend chart of Super 8 that after the 11th day of the film release, the box office will show a sharp decline, and the box office will not rise more than 8 days.”Fulian 4″ belongs to the same situation. The long tail effect of this type of Hollywood big IP film is obviously not as good as “Where”, which is a common problem of this kind of film, so “Speed and Passion: Special Action” wants to detonate the summer file again. Must grasp the first week of the release.
And what are the films that compete with this week? It can be seen from the Cat’s Eye Professional Edition that the films released in the same period include “Keeping Silence” and “Insect Story 2”. These two films cannot compete with “Speed and Passion: Special Action”. The long tail effect of the Heroes of Fire is almost over. Therefore, at the end of the summer program, most of the audience who enter the cinema will definitely choose Speed and Passion: Special Action to watch.
So, “Speed and Passion: Special Action” wants to get a high box office and become the last film to detonate this summer’s summer file, depending largely on how many people in this time range are willing to approach the theater.
Entertainment Capital Theory MatrixThe pufferfish video file (ID:htysda) summed up the recent ten-day box office and movie attendance, and the number of people watching has dropped dramatically. the trend of. Therefore, people who are willing to go to the theater in this short period of time are likely to be directed at “Speed and Passion: Special Action”. If the film really wants to ignite the movie market, it needs to rely on a good reputation to attract more people who “out of the circle” into the theater.
The watercress shows that there are currently 5,363 people who have seen this video. I don’t know how the film’s word of mouth is reflected after the release.Can the film be out of the ring, can you take over the stick of “Which” to make a perfect ending for this summer?