In 2018, Tencent’s content cost was 64.677 billion yuan, and in 2017 it was 46.799 billion yuan; iQiyi increased from 12.6 billion to 21.1 billion.
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID:hi3wyu), the author of three entertainment. Original title “How much does BAT cost to buy content? Tencent has 35.5 billion yuan in half a year, and iQiyi has 10.3 billion yuan. Ali Entertainment is still losing money
In the past two years, BAT’s cost of content purchases has increased. What about the first half of 2019?
Tencent’s content cost in 2016 was 64.677 billion yuan, and in 2017 it was 46.799 billion yuan; iQiyi’s content cost in 2017 was 12.6 billion yuan, and in 2018 it increased to 21.1 billion yuan – including copyright fees for movies, animations, and other content, and game products. Divided into.
Are you 2019?
With iQiyi’s disclosure of unaudited financial data for the new season as of June 30, 2019 on August 19, we have the answer.
spent 10.3 billion yuan to buy content for half a year, and Iqiyi subscribed to more than 100 million members
Content costs are also the largest part of Iqiyi’s cost.
For example, in the second quarter of 2019, the cost of iQiyi was 7.1 billion yuan, of which the cost of content was 5 billion yuan. For several consecutive quarters, iQiyi’s content costs have remained at around 5 billion yuan.
From the perspective of composition, the cost of iQiyi content mainly includes self-made content expenditure, copyright content procurement expenditure and partner income sharing expenditure.
In the 2018 earnings conference call and the 2019 earnings conference call, analysts asked about the related issues.
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