However, whether Zhang Yiming can still “restart” in the real estate transaction field, but still have to put on a big question mark.
Editor’s note: This article is from WeChat public account “IPO knows” (ID: ipozaozhidao), author Uncle C.
According to the IPO, the news entity, Beijing Xingyun Chuang Trace Technology Co., Ltd., which was a 100% shareholding entity, was re-launched on August 1 and completed the wholly-owned holding of Beijing Shiguang Technology Co., Ltd. The latter is the main body of the real estate trading platform “Happiness”.
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This also means that after a lapse of eight years, the byte jump once again picked up the starting point of Zhang Yiming’s entrepreneurial dream – real estate. In 2009, Zhang Yiming put the travel search engine cool newsThe real estate channel independently split the establishment of the vertical property search website 99, and did not resign as CEO until the end of 2011.
Industrial and commercial information shows that Beijing Xingyun Chuangshen Technology Co., Ltd. subscribed for 1 million yuan on August 1st. The sole shareholder of Beijing Shiguangyi Technology Co., Ltd. (ie Happiness App), Wei Xiongyi became the legal representative of the company; and Wei Xiongyi is responsible for the research and development and internal testing of innovative products.
According to the data of Qimai data, happiness The first version was launched on October 31, 2018. The earliest application name was a lot of rooms. It was changed to Happiness in January 30 this year, and the positioning was the same as before. After the byte beat was officially replaced as a shareholder, the app still tried three iterations of product iterations on August 2 and August 12.
From the application characteristics, happiness There is not much difference between the shell-like houses and the homes, and the information content and real estate transactions are the two core parts.
Another point worth noting is that the current top-level App property channel, the top three columns are occupied by happiness, including a comprehensive column called “Happiness Li Kai” and two Information published in the headline of happiness. In addition, the second-hand housing, community, small-sized apartment, and rental housing in the sector are all related to the trading category, and they can be used to facilitate the latter.
IntentionalThe thought is, Before happiness, through today’s headlinesApp real estate channel diversion products are actually understand the emperor, in 2< Strong>018Year 10The month has just been entrusted with the task of today’s headlines, and it became a “discarded son” less than a year later.
Business information shows that it was established at the end of 2017 Knowing that the emperor itself does not seem to have any high correlation with today’s headlines, even in August 2018, when the product went online, it won a round of Pre-A round financing from the boiling point capital. Zhou Yi, the founder of the real estate emperor, said in an interview with the media in May this year that the amount of financing was tens of millions of yuan, the valuation was hundreds of millions of yuan, and the next round of financing was being considered.
However, one of the corporate legal persons who understands the Emperor is Tianjin Zhixiang Cultural Media Co., Ltd. According to the company’s introduction on the major recruitment platforms, it is the operating company of today’s headline Beijing-Shanghai real estate business unit, the exclusive agent of today’s headlines in the real estate industry advertising in the above three regions.
At the same time, Chen Lianke, the chairman of the company, attended the headline “AI CITY” real estate summit in 2017 as the general manager of the Beijing-Tianjin-Hebei region.
In addition, the domain name of the real estate is still duankou.toutiaofangchan.com, the application Bundle identifier in the IOS system is also com.toutiaofangchan.ios, which contains the pinyin of the headline property.
Moreover, knowing the name and function of the Emperor and the Emperor of the Emperor before, the latter is similar to the headline of the car channel “Sparks App” changed its name to understand the car, and also from the information start to cut into the transaction.
A variety of indications that understanding the Emperor once was an important part of today’s headline cut into real estate transactions, but for some reason it has now been abandoned.
From another perspective, from understanding the car The emperor knows that the emperor is going to be sent out again and the byte is beating.The understanding of the ball (after being officially rumored), the “understand the emperor” model seems to become one of the usual routines of bytebeat, the starting point is the information content, the final point is ultimately in the service transaction.
At the 9th China Internet Economy Forum held in Beijing in 2011, Jiujiufang won the “Most Growth Enterprise” award. At that time, Zhang Yiming relied on the diary of the house diary, real estate information, handheld rental, palm-to-wall purchase and palm-new house to get 100,000 DAU, and long been accused of crawling other people’s data is legal.
After 8 years, the total global DAU of byte-beating products exceeds 700 million, and the total MAU exceeds 1.5 billion. The data crawler is no longer the business focus of Zhang Yiming. The doubts of others may still be heard, but his status and pattern are not limited to this.
However, whether Zhang Yiming can still “restart” in the real estate transaction field, but still have to put on a big question mark. After all, the listing of shells and houses is also just around the corner, and the opponent’s footsteps and industry status in the vertical field are equally unshakable.
Further, accustomed to technology-driven, the byte bounce of advertising, whether there is time, energy and willingness to return to the line, re-investment transactions, these are urgently needed to solve the problem of byte bounce.