Can they do that?
文谭文琦
Editing Hong Kong
Young investors are holding Apple computers, carrying American-style coffee, and taking a drop-driving car to a strange, sinking world. On their reimbursement form, in addition to the north and the north and the deep, there are the faces of cities such as Yan, Shaoxing, Jinzhou, Fengqiu and even villages and towns.
So far, they have not dug up the gold of imagination. Far from the sun, the sun-drenched market filled with the myth of the western pioneers, they came closer, they only found the chicken ribs.
Behind this, there are limitations of the VC business model, and there is also a split between the investment manager’s own education and growth background and the vast world. This split is a real picture of China with fast hands, lots of fights and headlines.
Investment Manager Metamorphosis
Shanghai Cheng Zhijun moved to Kunshan and took an 18-minute train ride to and from the weekend. Two months ago, he also worked for a Modu early venture capital institution that was known for investing in “new consumption”. The excavations were all projects involving the white-collar workers in the five rings. The former owner began to look down on last year. After investigating three fifth-tier cities, investment manager Cheng Zhiyi realized that the blue-collar will be a promising market – new access, crowd concentration, low industrial expansion, unique demand and unsatisfied . He asked himself, why not sink more thoroughly? Simply resigned and joined the Junyi Capital, which specializes in the blue-collar market.
In Kunshan, where the local population is less than 800,000, there are 1.8 million migrant workers. It produces 4,489 computers, 48.16 million mobile phones and 300 million LCD screens a year. In the past 4 years, Cheng Zhijun’s work mode is: in the air-conditioning office, waiting for the FA recommended entrepreneurs to come to the door, open the notebook, write down the key points, and submit to the boss. But now it’s different. He sits in an office in Kunshan where he is called a street for recruiting. He thinks about the idea of the daily needs of blue-collar workers. He opens the WeChat address book, and Cheng Zhiyi has seen those who have seen it. Or did not vote – anyway, the entrepreneurs who are now yellow in the project, pull out a suitable one to ask:
“Now I have a good direction here, are you interested in trying again?”
25-year-old Zhao Yifan (pseudonym) worked for a giant war criminal. He began to study WeChat ecology last year. After deep understanding of the ten-point reading, beauty, black card camera, jelly beans and other head players, Zhao Yifan’s attention The focus is on traffic, content and sinking markets. On May 1st this year, Zhao Yifan and two friends in the secondary market “sinked” to the county in which Shandong produced the pheasant and its county, and visited more than 40 users along the street and wrote 36 large-page notes. If Zhao Yifan is summed up in one sentence, the biggest difference between the sinking population and the five rings is: leisure. Shopping malls, stores and streetsides, Texas respondents are so patient and endless, “You don’tGo, he can talk to you all day.”
Zhao Yifan’s university is a fast-paced group, internship, and entrepreneurship for 4 years. If the small traders here are not busy, they can play a whole day of “The Blue Moon”, which has been driving fast and Taobao live. Zhao Yifan suddenly realized: If you want to make money from efficiency in the five rings, sinking the market will have to explore business opportunities from the idle. After returning to Beijing, his investment direction has locked in the MCN, supply service providers and low-end brands in the fast-paced and vibrating ecology.
Lin An (a pseudonym) comes from a mainstream dollar fund. In the second half of 2017, the sudden rise of the funny headline made his institution shine. At that time, Lin An and his colleagues couldn’t figure out. The user spent an hour a day and could only earn one or two dollars. “Why is anyone willing to spend so much money and invest so much time?” Close to him, he found a more grounded The content of the gas project Kava micro-card, the title of the style is full of people who do not eat MSG, chicken, hurry! Friends circle has been fried,” “Go to the lover’s home, I will not do Xiaosan” and so on. The project, which grew up quietly under the eyes of mainstream investors, will not be released until 2018, when it is thrown out of the 3.8 billion yuan acquisition. The company Quantum Cloud behind Kawa Micro Card operates 981 WeChat public accounts, with a total of 240 million fans. In 2017, revenue has reached 235 million yuan and net profit exceeded 50%. Zhao Yifan also saw this project. “I didn’t even think of it as a head company.” I didn’t expect to see the announcement of the acquisition of a listed company the next day.
Lin An has re-carded the Kava micro card. Most of the founders of such projects are “reeling silk”. At the time of 2014, they entered the WeChat public account early, and the users were cheap. “Get a little hard work and luck.” He reflected that investors in first- and second-tier cities are still too arrogant and prejudiced. They do not regard the so-called vulgar content as “normal demand” and only know moral and aesthetic criticism.
In the following year, Lin An focused on sinking. He got to know a group of new friends. These brothers sell fake goods, real estate speculators, “do some underwater business, and know where the nightclubs are not hanging.” They will ask Lin An, “Your tall circle,” what investment opportunities, looking for “like projects to vote for money”; and for Lin An, with these people, he has to go to the sinking world Escalator: Only when they took him to the city village of Guangzhou and Shenzhen, he realized that those seemingly indifferent places may be operating in the black five business.
The so-called black five categories are the funny headlines, the drugs filled on the Kava micro-card, medical equipment, breast enhancement products, weight loss and increased product advertising. Before Lin An was curious, it is easy to be distinguished as fakes, how can there be a steady stream of users paying for it. In Guangzhou, he understands that these suppliers have been entrenched before the Internet channel flourished, but now they have supported