The new 3 series is mixed with the 530le, and there is no food to eat.
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: Pan Lei.
5 Series Plug-in 530le
Author | Pan Lei
Edit | Liang Chen
After two months ago, the BMW 3 Series was released, and the BMW “Plug-in” version 3 is rumored to be officially launched next year.
Refer to the BMW 5 Series plug-in version, the 3 Series plug-in version should be named “330Le”. This means that after the 5 series plug-in version achieved good sales performance (2,537 new energy sales in August, ranked TOP5), BMW is ready to continue to adhere to the new energy strategy of sub-product electrification – at least in iX3 Before landing, intermixing will play a major role as a “middle route” or “transition route”.
From the perspective of sales, this is understandable. After all, the BMW 5 Series plug-in version has already opened a path, and the 3 Series has also begun to insert a mixed version that seems to be a good thing. Not only can it increase sales, but also enrich the product portfolio and cover more market segments.
Coincidentally, the new “plug-in version” 3 series hit the BMW coaching change that just happened on August 16. Former chairman of the board, Kruger, stepped down and Zipuce took office. The new chairman, Qi Pu Ce, has made a clear position and expressed his hope that he will far surpass his opponent in all aspects. There is no doubt that these aspects include both sales volume and profit. The 3 series is undoubtedly in line with the expectations of Zeppe. situation.
But in the case of pure electric trends, and including Mercedes-Benz and Audi are rushing to launch exclusive brands of electric vehicles (EQ and e-tron, respectively), the 530le and 330le as a segment of the model can appear To some extent, to meet BMW’s realistic demand for sales, but for the new energy era in the immediate future, there is no complete solution at the brand level – especially in the i3 and i8, there is no next-generation model, i brand In fact, it has been “chicken”.
This makes BMW’s electrification strategy look a bit stamina.
Former Chairman Kruger 2015 took office and issued a radical electrification strategy as soon as he took office. But as his demise left, it is a suspense to be able to implement this strategy. Because in the current situation, the “middle route” is enough to balance BMW’s cost and profit, which is politically correct for the board of directors and shareholders.
[I am Pan Lei, the author of the Future Auto Daily, focusing on the automotive industry and forward-looking technology, and are always welcome to exchange and provide news clues. WeChat A10010A123, please add a note name, company, position. 】
